In the News – October 2011

What’s in a Name?

By Marian Salzman, Oct. 23, 2011

Almost three years ago, the world found out about Bernie Madoff’s ruthless Ponzi scheme. Now we’re hearing about it again because of books by people related to Madoff. Marian Salzman, CEO of @erwwpr, sees the Madoff name, through her marketing and PR lens, as a brand and wonders how that brand can win back respect from the public. Bottom line, in Salzman’s words: “There is simply no way to spin what happened in the house of Madoff. It needs a rebrand, reboot or rename.”

Stand Up for Heroes Selects Euro as AOR

By Lindsay Stein, Oct. 11, 2011

Stand Up for Heroes, an annual celebrity event that supports injured veterans, military members and their families, has named Euro RSCG Worldwide PR its agency of record. The event is in its fifth year and is run by the Bob Woodruff Foundation, where @erwwpr CEO Marian Salzman served on the board for two years.

On Brain Blur

By Marian Salzman, Oct. 7, 2011

“The pace at which we work now is beyond warp speed,” says @erwwpr CEO Marian Salzman in this opinion piece, “and the window in which to look ahead when thinking strategy for PR—and all disciplines—is closing so fast that many of us are finding ourselves with fingers caught in the frame.” She adds, though, that the entire world, not only the PR industry, is suffering from blur—from a mishmash of messaging, a collaboration of competitors, a fine line between failure and success. “If you stop too long to look around,” Salzman says, “you are going to miss it.”

Rumors Gone Wild

By Marian Salzman, Oct. 6, 2011

PR professionals have a lot of work trying to deal with rumors today, in an age in which technology has enabled a Mach 11 approach to spreading and receiving information. From the trivial (are Ashton and Demi over?) to the weighty (Kodak’s share price falling by half after a false rumor that the company was going bankrupt), “it’s hard to know what’s real, what’s fabricated, and which voices are credible and which are simply false,” says Marian Salzman, CEO of @erwwpr, in this bylined article. “I can’t help but wonder if the rumors themselves hold more weight than the PR people trying to counter them?” And one final question: “Is it time for a priority shift or at least an information adjustment?”


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