Press Releases: 2009

EURO RSCG WORLDWIDE PR ISSUES TOP 10 TRENDS FORECAST FOR 2010

Industry Trendspotter Marian Salzman Targets Future Trends, Reflects on Predictions from Five, 10 and 15 Years Ago

NEW YORK—Dec. 3, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, today issued her list of the top trends for 2010. The list, a compilation of targeted pop culture, political and fiscal themes exponentially on the rise, draws on Salzman’s 15-plus years of experience in the PR and marketing industries.

“To anyone paying attention to business and pop culture in the past two years, it’s no stretch to think social media will be a key driver in 2010—it won a presidential election, after all. However, the degree to which it informs behavior on a company level as well as an employee level still largely remains to be defined,” said Salzman. “Companies have begun paying attention to, and actively engaging in, social media in the last year. As this continues, what began as a campaign strategy might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.”

Salzman’s 2010 list provides an in-depth forecast of the following trends:

  • Lines That Zig but Don’t Zag. Hyperpolarization and the independents who will bridge the divide between political adversaries.
  • Beware the Mobmedia. The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
  • A Children’s Place. Children being exploited as prime-time props and brand trailblazers.
  • Obamaclock. President Obama’s tenure in office is ticking away as he continues to harvest mass scrutiny at the hands of the recession’s grip.
  • Heading Off Angst. The mobilization of a universal brain-health movement that includes helmet safety, the dangers of cell-phone use, soldiers’ traumatic brain injuries and post-traumatic stress disorder and beyond.
  • No Piggy in the Bank. The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.
  • In-Your-Face Honesty. With recession talk inundating headline news, smart big wigs will self-expose unlawful misconduct, which the media will place on the back burner.
  • Go Community! An influx of community niches and hyperlocalization efforts will stampede 2010 with the ever-growing presence of social media tools.
  • The Shadow of the Bomb, Again. Iran, North Korea and Pakistan will partake in a risky game of poker—with the world anxiously holding their cards.
  • Hands-On Aspirations for Insourcing. With a multiplicity of information online and so much employment shifting to the service sector, industries and individuals advance making-and-mending skills.

Although this list of trends shows a diversity of political, economical and cultural issues, one critical facilitator triggers them all: social media. Undoubtedly, the crystal ball foresees a year infused with digital media, convergence and synergy at its finest.

Trends now commonplace in mainstream society, including in-home videoconferences (such as Apple’s iChat), digital books, beauty-in-a-pill supplements, gossip publications and organic foods are a few of the dozens of accurate forecasts Salzman has pioneered. “I’ve been assessing business and cultural trends for 15 years, and as I worked on the 2010 list, I reflected on predictions I’d made five, 10 and even 15 years ago. I was struck by how many actually came to pass, as well as how many remain true to this day,” said Salzman. “In five and 10 more years, I’ll review this current forecast. I’m looking forward to that assessment and reflection, too.”

To view a virtual report card of Salzman’s past forecasts and read further into the esteemed trendspotter’s predictions for 2010, visit www.havaspr.com/us. To request interviews and images, please contact Jamie Bernheim at 212-367-6865 or jamie.bernheim@eurorscg.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOCIAL MEDIA EXPLOSION: AMERICANS ARE REDEFINING THEIR LIVES ONLINE AND OFFLINE WITH SOCIAL MEDIA TOOLS

Euro RSCG Social Media Study Explores Profound Shifts in How Consumers Are Changing the Retail Experience, Connecting With Family and Friends, and Actively Participating in Political and Humanitarian Issues

NEW YORK—Nov. 19, 2009—Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in social and online media available today. According to the study, their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior.

“Word of mouth has always been the most powerful marketing tool; what social media has done is dramatically increase the scale, velocity and immediacy with which people can influence each other and create the biggest revolution to hit our industry since television,” said David Jones, global CEO of Euro RSCG Worldwide. “One of the interesting findings of the study is that it’s the combination of online and offline experiences that creates the biggest impact.”

Despite buzz to the contrary, online social networking is enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 social media users in the United States, found that by interacting through online media, consumers are more connected than ever. Some of the significant findings include:

  • Although more than half of respondents (53.5 percent) have met new people through electronic media, face-to-face interaction is still the gold standard.
  • Consumers are engaging more in what Euro RSCG calls trialogues—multi-way exchanges of ideas and opinions among consumers and brands, which matter now more than ever.
  • Consumers are not only more involved with family and friends, but they also have increased their involvement in political and humanitarian issues.
  • A solid 40 percent agree that social groupings online can be truly social, while only 14 percent disagree; figures differ very little across age, gender, ethnic or income groups.

“Online social networking has become part of our culture so quickly, it’s easy to forget just how new it is and how much it’s a work in progress. People are still experimenting with the different options and finding ways to make it part of their life,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America, and one of the world’s top five trendspotters. “Forget the images of sad antisocial types. Smart consumers are mixing and matching the tools that come available to meet their social needs. Electronic tools are making them even more socially active, just as the telephone did back in the day.”

Euro RSCG Worldwide has established five key takeaways:

  1. Social media are now a vital consideration in any communications strategy in any country where digital media are accessible to citizens and consumers.
  2. It’s impossible to predict how bits of communication will spread across social media. As most traditional media converge online, communication flows among them, and consumers become messengers.
  3. The Web is worldwide, but its emerging power is hyperlocal. This is the space where what’s virtual (online) meets what’s tangible (offline), with each reinforcing the other.
  4. Social media enable consumers to be more socially collaborative and to share easily across media types. But users now expect quick responses and clear payoffs. The underlying question is always: What’s in it for me?
  5. The more interactions happen online, with no direct offline contact, the more likely people are to tilt toward extreme behavior. It’s important to blend both online and offline elements.

What It All Means for Consumers, Brands and Marketers

Salzman offers examples of what the study’s findings mean in today’s world:

Intimacy (a new definition). “Today we have friends and we have followers and we have the ability to track people in real time via social media, watching their online habits. But more important, we might exchange 20 to 30 bits and bytes with another person in a day, IM with them over the course of an afternoon on Facebook or tweet them numerous times, sharing private moments, all leading to a faux sense of solidarity or sharing—the hugs of virtuality.”
Holiday shopping. “The smartest brands may well activate their advocates via Facebook and Twitter and surely will drive consumers to stores with special offers. They’ll also lead some level of frenzy for hot, hot products by getting advocates to pass along the good word. The Sunday shopping supplement has been upstaged by the real-time tweet and the Facebook fan page, plus the Amazon-eBay whirlwind.”
Posting on the job. “Posting about the workplace and in real time about job satisfaction is a great part of career enhancement in today’s world, and there are sites that pander to it. Yet internal communications is a huge issue for corporations that need these advocates to talk the talk, not the mind and mood of the moment. The challenge of real-time messaging and social media is that people overshare.”
Preview dating. “People and brands can be tried out online before we experience them face-to-face. This is the new normal for shopping and dating: We make chat dates, and we visit articles of clothing—and any variety of other consumer products—many times before we purchase them.”

For this study, MicroDialogue conducted the proprietary survey research and analyzed thousands of verbatims and other conversations across blogs, Twitter and forums. To get more information, including a summary of the study and a white paper that discusses its implications, go to eurorscgsocial.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG LIFE PRESENTS PROPRIETARY SURVEY INSIGHTS AT FOOD AND DRUG ADMINISTRATION HEARING ON PHARMACEUTICAL PROMOTION VIA ONLINE AND SOCIAL MEDIA

Euro RSCG Life Joins Panel of Industry Leaders to Present Key Findings From Survey of More Than 1,700 Social Media Users

NEW YORK—Nov. 12, 2009—Euro RSCG Life today presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing “Promotion of Food and Drug Administration–regulated medical products using the Internet and social media tools.”

The research, first consisting of a survey of 1,228 social media users, analyzed thousands of verbatims and other conversations across blogs, Twitter and online forums. A follow-up survey of more than 520 social media users was also conducted, with a focus on health-related information.

“This research further underscores the value of online and social media and confirms it is not just a fad for a select group of consumers,” said Donna Murphy, worldwide managing partner of Euro RSCG Life Worldwide. “Social media has instead become more relevant in consumer communications, not only supporting offline social dialogues but also allowing people to research and seek out proper health care. This FDA hearing has arrived at a critical juncture of social media’s upward trajectory and health care’s emergence as a major political issue.”

The survey found that consumers use much more electronic communication than 10, five and even one year ago, and that digital socialization has become a part of their daily lives. Only 12 percent of those surveyed thought social media was just a fad, and one-third believed it would become an even greater part of their lives in years to come.

Additional findings from this research include:

  • Nearly nine out of 10 surveyed said they consider the Internet a reputable source of health-related information and would use it as a resource.
  • More than 80 percent had previously turned to the Internet for information about a particular treatment, and 44 percent stated they would also turn to social media for similar information.
  • Safety information is a significant determining factor for consumers: Twice as many respondents said they would click a link that promised to provide additional safety information than one that did not make such an offer.
  • Of those who had previously researched treatment information online, 28 percent are comfortable with the level of safety information currently provided.
  • However, more than a third of those surveyed would like to see more safety information made available, if possible.
  • Nearly one-third of those surveyed take the information they find online to initiate a conversation with their doctor, while another third use that information to develop their own health plan.
  • Even when it was not the direct catalyst for doctor-patient dialogue, two-thirds of all surveyed stated they found social media a helpful source of health information when they eventually spoke to their physician on the subject.

“Until the FDA’s official guidance is issued based on this week’s hearing and information exchange, the pharma industry, and those of us who communicate on its behalf, will continue to monitor this subject very closely,” said Doug Burcin, worldwide managing partner of Euro RSCG Life Worldwide. “These statistics suggest that once this guidance is in place, there is an audience ready to use social media to help them make more informed decisions about their health.”

For more information, please visit havaspr.com/us.

About Euro RSCG Life
Euro RSCG Life aligns the company’s 60 health-focused agencies in 50 countries. It creates a single network with over 2,000 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network’s client roster includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, and Schering-Plough. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world’s fourth-largest communications group (Euronext Paris SA: HAV.PA).

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE ACTS ON COMMITMENT TO EMPOWERED PR OFFERING WITH LAUNCH OF NEWSENGINE AND NEW ADDITION TO SENIOR TEAM

New Media Relations Department Centers on Traditional and New Media, Plus Grassroots Campaigning

New York—Oct. 7, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.

Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; Twitter, Facebook and YouTube pages and campaigns; and much more.

Lisa Vanella has been named director of Newsengine. Vanella takes the reins with more than 20 years of experience in media relations, including work in product placement and the pharmaceuticals, health and wellness, and sports and fitness categories. A staff with expertise in integrating traditional and new media channels will support Vanella, creating an offering that will bring Euro RSCG Worldwide PR to the forefront of the industry.

“The lines between PR, news generation and earned media coverage are shifting. With the launch of Newsengine, Euro RSCG Worldwide PR becomes fully engaged in all the ways brand messages are disseminated,” said Salzman. “We are committed to digital and social media and to being future-ready, but we haven’t abandoned traditional media relations practices.”

Vanella will report to Mary Coyle, who has been named senior vice president and director of media relations. Coyle, who recently served as senior vice president and director of health-care media relations at MS&L Worldwide, will report to Salzman. She will lead the agency’s traditional and new media offerings, including the newly launched Newsengine, for pharmaceuticals, consumer and B2B clients. Coyle will direct a team of media strategists experienced at developing and implementing breakthrough media relations campaigns. Together they will use all information channels available today to drive client news and stay ahead of trends.

For more information, please visit havaspr.com/us.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR ANNOUNCES PITTSBURGH OFFICE PROMOTIONS

Pittsburgh—Oct. 5, 2009—Katie McSorley, executive vice president of Euro RSCG Worldwide PR, North America, today announced the appointment of Pattie Sullivan, Susan English and Courtney Haines to senior vice president.

In addition, there are four other promotions: Amanda Haines to account supervisor, Melissa White-Rieger to senior account executive, Laura Pegg to account executive and Kelly Kalmar to assistant account executive.

“While these promotions recognize the stellar past contributions our team members have made to the Transitions Optical, Bayer MaterialScience, Emerson Power & Water Solutions and PPG Optical Products accounts, they also reflect our confidence in their ability to lead major accounts, meet the future daily challenges of significant agency business and strongly contribute to the continued growth of the Pittsburgh office and Euro RSCG Worldwide PR overall,” said McSorley. Sullivan, English and Haines will report to McSorley.

“This well-deserved recognition of our account leaders and account staff demonstrates our commitment not only to ‘future first’ strategic and creative thinking but also to influencing end-user opinions and buying behavior through total communication and grassroots activation,” said Marian Salzman, president of Euro RSCG Worldwide PR, which is headquartered in New York.

Pattie Sullivan will continue to lead the Bayer MaterialScience and Emerson Power & Water Solutions business. With 11 years of experience on the Bayer account and eight on Emerson, she has immersed herself and become a valued partner with her clients. Sullivan will continue to strengthen this business with her industry knowledge, strategic thinking and support of an energetic team.

Susan English and Courtney Haines started as account executives on the Transitions Optical business and have built their public relations careers through supporting new-product introductions and developing major initiatives such as Transitions VI lenses and SOLFX sun lenses, Transitions Healthy Sight Working for You, and optical industry education and social marketing programs. They will continue to spearhead and develop broad communications efforts for the Transitions and SOLFX brands.

Amanda Haines will continue her role of developing and managing Transitions Optical’s education initiatives and the PPG Trivex business. Melissa White-Rieger will assume a leadership role on the Transitions multicultural program and continue her work on trade media relations and managed vision care. Laura Pegg will support the education, media relations and social marketing initiatives for Transitions and Bayer MaterialScience. Kelly Kalmar will help drive the media relations program for Bayer MaterialScience.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, Bayer, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis, Schering-Plough and Transitions Optical. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR ANNOUNCES SENIOR VICE PRESIDENT APPOINTMENTS IN ITS NEW YORK AND CHICAGO AGENCIES

Deepens Bench Strength as Part of Ongoing Commitment to Social Media

NEW YORK—Sept. 10, 2009—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the appointment of Ana Cano, Kristin Dwyer, John McInerney and Beth Pagano to senior vice president. Cano, Dwyer and Pagano will report directly to Salzman, while McInerney will report to both Salzman and EVP of Euro RSCG Worldwide PR Douglas Stroup.

“Today’s promotion of four people within our New York and Chicago teams to senior vice president is an important move as we continue to strengthen our established leadership in consumer, healthcare and B2B public relations,” said Salzman. “This well-deserved recognition of our team leaders is another step in our ‘future first’ commitment and driving emphasis on total communication and grassroots activation online and off.”

Ana Cano will serve as director of digital and social media and will be based in Euro RSCG Worldwide PR’s New York office. In this role, she will leverage her more than a dozen years of experience in providing strategic counsel to clients in the technology, consumer and B2B spaces. She will also continue to pioneer the planning and execution of digital programs for the agency’s marquee clients.

Also based in the New York office, Kristin Dwyer will take on the new role of director of strategic insights and will continue to serve as the North American liaison for the PR practice within the Havas network. Dwyer’s background in creating and executing integrated programs across the global network will further enhance the agency’s knowledge-based programming and creative consumer-engagement capabilities.

As the third New York promotion, John McInerney will be tasked with leading efforts to grow the company client roster in the health and wellness space. He will be responsible for ensuring the company’s “up to the minute” relevancy in digital communications, evaluating related processes and implementing them across all agency healthcare PR initiatives.

Within Euro RSCG PR from a Chicago base, Beth Pagano will lead the agency’s work for Sears Holdings Corporation as business director. Having previously led Sears’ and Kmart’s seasonal, softlines and cause-related PR programs, Pagano will now oversee all aspects of the business. She has more than 13 years of experience in consumer, tourism and nonprofit PR, including award-winning programs for VTech educational toys and Sears’ back-to-school.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific, and Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG NAMES NEW HEAD OF NORTH AMERICA PR AGENCY

Company Commits to Empowered PR Offer Centered on Social Media and Grassroots Campaigning

New York—Aug. 11, 2009—David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, today announced the creation of a new position—President, Public Relations, North America—and the appointment of PR and marketing veteran Marian Salzman to the post. Salzman, who until recently served as partner and CMO at Porter Novelli, will report to Jones and to Donna Murphy, managing partner, Euro RSCG Life.

In making the announcement, Jones said, “Marian and I worked closely together in her previous stint at Euro RSCG; she was one of our real stars, generating valuable strategic insights for clients and uncovering trends that captured worldwide interest. We are delighted to welcome her back and are very excited to expand our public relations offer with her cutting-edge digital and social media capabilities.”

Salzman will replace Lisa Sepulveda as head of the Euro RSCG Worldwide PR business in New York and will take over the global communications job previously handled by Mary Perhach. Following the agency’s win of the Heineken and Heineken Light business, Perhach has been tapped to serve as global leader on that account and will also continue to run the award-winning Dos Equis account. Perhach will retain the role of Chief Communications Officer of Euro RSCG New York.

In explaining her decision to take on this new role, which will build on Euro RSCG’s established leadership in pharmaceutical, consumer, and B2B public relations, Marian Salzman said: “Digital is the rising star of New Marketing, and public relations is uniquely poised to be at the forefront of what social media can and will provide for tomorrow’s leadership brands. Euro RSCG’s commitment to digital and being future ready, combined with its propensity for news generation and earned media coverage, makes this the right company for these times.”

Prior to her work at Porter Novelli, Salzman served as EVP and CMO of JWT Worldwide. She is a CMO columnist for Forbes.com; a frequent contributor to CNBC.com; coauthor of more than a dozen nonfiction books, including Next Now, The Future of Men, and Buzz; and regularly appears on CNN, Fox, and the BBC, talking about brands, marketing trends, and newsmaking.

About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age’s and Campaign’s 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific, and Middle East. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency’s client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).


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