Press Releases: 2010

EURO RSCG WORLDWIDE PR HAS TWO NOMINEES SHORTLISTED
IN PRWEEK AWARDS

PRWeek Results Come After Strong Showing in PR News Awards and Stevie Awards for Women in Business

NEW YORK—Dec. 23, 2010—When PRWeek‘s list of 2011 awards finalists was announced a few days ago, Euro RSCG Worldwide PR found two nominees on the short list. This is just the latest awards-season recognition earned by the agency, which has been on a strong upturn since president Marian Salzman took over in August 2009. In this year’s PR News awards, ERWW PR was second only to Weber Shandwick in number of category winners and finalists (five finalists, three of whom won), and the agency was named as finalist in six categories in the seventh annual Stevie Awards for Women in Business (with one win).

Salzman, a 20-plus-year veteran of marketing and public relations, is a finalist in PRWeek‘s prestigious PR Professional of the Year category. Since she took over the helm of ERWW PR, the agency has been transformed, making progress in leaps and bounds — from winning major accounts and awards, to launching initiatives benefiting itself and the industry. In addition, Salzman continues to be an industry thought leader and has recently released her influential and news-making trends for next year, which provide an in-depth forecast of 11 macro trends, as well as ancillary microtrends grouped in such categories as social media, food, fashion, beauty and teens.

The Sisterhood, Euro RSCG PR’s agency-within-an-agency that’s by, for and about teen girls, is a finalist in the PR Innovation of the Year category. The initiative was born out of a study and white paper called “The Teenage Girl as Consumer and Communicator,” and it has developed into a social media and intimate communications lab. More than a dozen girls in the U.S. and Europe regularly contribute to the blog (at forsistersbysisters.com).

“I am honored to be included on the short list for the PRWeek awards, and truly delighted that The Sisterhood is being considered for PR Innovation of the Year,” said Salzman. “The work that my team does is nothing short of revolutionary — we’re tireless for our clients, and bring a passion that is unsurpassed. It’s tremendously gratifying to receive recognition in these awards, which are some of the most prestigious in the industry. And this holiday season, we at ERWW PR are thrilled to honor our wounded warriors through our work with ReMind.org and Massachusetts General Hospital initiatives.”

Salzman guides her team (occupying offices in three cities), leads account work, writes opinions pieces for outlets such as the Huffington Post, is a world-recognized trendspotter and is sought by media from The New York Times to “Good Morning America” for her insights on various aspects of our culture. She also serves as top communications officer for the Euro RSCG brand globally and as a member of its executive committee. By spearheading the launch of several blogs, a companywide Twitter initiative, and a groundbreaking and much-reported-on social media study and white paper, Salzman has been one of the driving forces behind the global Euro RSCG network jumping on the social media superhighway.

PRWeek says its awards are “the highest accolade[s] in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. There are only 33 trophies awarded every year, and each one counts. A PRWeek Award is a unique symbol of achievement and leadership, and immediately sets the winner apart from all others.” All at ERWW PR are excited — to say the least — that the work they are doing and their agency head have been included in such illustrious company.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

TRENDSPOTTER MARIAN SALZMAN, PRESIDENT OF EURO RSCG WORLDWIDE PR, DEBUTS HER “HOT/NOT” LIST FOR TEENS AND TOP TEEN TRENDS FOR 2011

The Agency’s Teen Girl Initiative, The Sisterhood, Has Its Finger on the Pulse of What Teens Want

NEW YORK—Dec. 22, 2010—In early 2010, Euro RSCG Worldwide PR, North America, launched The Sisterhood. The award-winning initiative—by, for and about teen girls—is an offshoot of research the agency did on teens and their habits and wants as consumers and communicators. Agency President Marian Salzman has been working in teen marketing for two decades and uses the depth of all this expertise to decipher what’s new and next for teens, a group she calls “cultural agents of change for the future.”

Salzman is also known across industries for her annual analytical take on a dozen business and social trends that she believes will become prominent in the coming 12 months. This year, her report dug deep into 11 trends, from people doing more with their own hands to mycasting (the new broadcasting, in which individuals curate their own interactive content; teens especially use this to announce their worldviews).

This year, she also forecasts five teen trends. The recent past has been about “going green,” but Salzman predicts a movement of “going teen.” Here are highlights of the trends (to see the forecasts in full, go to www.forsistersbysisters.com/whats-trending-in-teen-culture/):

 

  • The Young, at Heart. Reaching the elusive and ever-changing youth market can still be a challenge, but companies across the globe are trying to solve the puzzle.
  • Young Again. Youthful consumers wield great power (as evidenced by the multitudes of brand campaigns targeting them), but they should be urged to exercise that power responsibly.
  • High on Wi-Fi. Across the globe, millennials need Wi-Fi—as this always-connected generation grows ever more mobile.
  • The Bully Pulpit. Cyberbullying is a growing problem around the world—and despite more attention to the issue, it will get worse before it gets better.
  • Learning Without Borders. In the never-ending battle to improve education and prepare today’s youth to compete in a challenging global economy, online learning is getting more attention—from educators and wealthy donors alike.

“We’re seeing a growing concern among teens with the state of the world, which will manifest itself in diverse ways: carpooling, searching for coupons, donating hand-me-downs and trying to improve the planet with their purchases,” said Salzman. “This group has grown up connected and social, and that is evident whenever we look at how they insert themselves into the worlds of commerce and consciousness.”

And for the first time as head of ERWW PR, Salzman has created a “Hot/Not” list for teen culture, naming her “Hot 30” people, places and things for 2011. “Teenage girls are great creators of fads and trends. They are the ultimate trend spreaders,” Salzman said. “Marketers—and businesspeople in general—who can understand what they like will be able to open up opportunities for innovating and transforming brands and businesses.”

HOT

Fashion

  • Big watches
  • Over-the-shoulder bags
  • Long necklaces
  • Hoop earrings
  • Bangles
  • Midwaist belts
  • Sheer tops with a bandeau
  • Colored pumps
  • One-shoulder dresses
  • Combat and knee-high boots
  • Jeggings
  • Oversize sweaters
  • Lacy tops
  • Leg warmers (think Flashdance)
  • High-waisted skirts
  • Oversize collared shirts
  • TOMS shoes (a company that does good)

Beauty

  • Fishtail braids
  • Moroccan oil
  • Middle parts
  • Tight/sleek ponytails
  • Finger waves
  • Messy buns
  • Silky long hair
  • Shimmery bronzer
  • Gray and navy nail polish
  • Smoky eye makeup

General Culture

  • Coupon hunting (thanks, Groupon!)
  • Giving hand-me-downs and donations
  • Balance

Teens are all about what’s hot, but here are a dozen people and things that for them are not for 2011: Wii, Shape-up shoes, the Gap, colored leggings, clothes with fringe, Formspring, crimped hair, Lindsay Lohan, the Jonas Brothers, fur, button phones (they’ve got to be smart), Silly Bandz and spreading themselves thin.

To date, The Sisterhood has been named a finalist for the PRWeek Awards PR Innovation of the Year (winners will be announced in March) and won bronze in Euro RSCG Worldwide’s global (and inaugural) Creative Pitch Ideas awards; its blog, at forsistersbysisters.com, was a finalist in the Stevie Awards for Women in Business.

Salzman has collaborated with teens in multiple forums and formats, including: co-founding a viewer feedback system for an in-school TV network; organizing focus groups and teen summits for youth-oriented brands; co-authoring one of the New York Public Library’s “Books for the Teen Age” lists; and serving as creative consultant on a campaign that won AdWeek’s top youth marketing distinction. Since the early 2000s she has been working to provide Euro RSCG Worldwide with access to global youth. In 2010, she gave the keynote address for AdweekMedia’s “What Teens Want” marketing conference, at which she declared that teenagers have become teenagents.

To download Salzman’s “11 Trends for 2011” report, which also includes two dozen short takes called “Future Bytes”—and her report for 2010, which features a look back at her forecasts from five, 10 and 15 years ago—go to www.havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

LEADING TRENDSPOTTER MARIAN SALZMAN DEBUTS HER
“HOT/NOT” LIST FOR 2011

President of Euro RSCG Worldwide PR, Salzman Complements Her In-Depth Forecasts for Next Year with These Shorts

NEW YORK—Dec. 20, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, is known across industries for her annual analytical take on about a dozen business, consumer and social trends that she believes will become prominent in the coming year. In those end-of-year reports, Salzman has forecast such things as companies making money on the Internet, “sleep is the new sex,” “blue is the new green” and the graying of issues important to baby boomers.

This year, her annual report dug deep into 11 trends, from a growing anger in American society and people learning to do more things with their own hands to mycasting and changing gender roles.

For the first time as head of ERWW PR, Salzman has created a “Hot/Not” list, naming her “Hot 100” people, places and things in business, fashion and general culture—plus “nots” in the same categories. “Year-end lists are fun. I used to listen to all 100 of the songs in Casey Kasem’s countdown on my radio when I was young, and today I still get a kick out of seeing wrap-ups of what was popular during the previous year,” Salzman said. “Looking to the future is fun, too, but it also opens up serious opportunities for people and brands to be in and of newsmaking. By knowing key business, consumer and social trends, you can plan for long-term success and transform businesses.”

MARIAN SALZMAN’S HOT 100

Business

  • Madoff malaise
  • Sunday news programs
  • All eyes on Washington, D.C.
  • Kickstarter’s first million-dollar project
  • Square (paying through your mobile device)
  • Google’s culturomics database
  • Promoted tweets (will they work?)
  • Rise of the “collegepreneur”
  • Group text-messaging apps (Fast Society)

Fashion and Beauty

  • Patriotism (Americana Western and military style)
  • Eco-chic
  • Cropped jeans
  • ’70s-inspired looks (and vintage YSL)
  • Color and prints
  • Embellished stockings
  • Kitten heels
  • Infinity scarves
  • The ballerina look (à la Black Swan)
  • Anything Kate Middleton wears (and therefore Issa)
  • Messenger bags (more free hands to hold things)
  • Red shoes (could be Converse, pumps, flats; shows a little edginess)
  • Indie Carine Roitfeld
  • William Rast for Target
  • Uniqlo
  • Marchesa (thank you, Nicole Richie’s three wedding dresses)
  • Jewel tones
  • Dressing up
  • Pixie haircuts
  • Brazilian hair-straightening
  • Redheads
  • Vajacials
  • Clean-shaven

General Culture

  • Muppets (Jason Segel’s upcoming movie)
  • Pies (the new cupcakes)
  • Chinese five-spice powder (and other extreme Indo-Chinese foods/spices, such as serrano chiles, Sichuan peppercorns and cumin)
  • Road trips (a new way to avoid a patdown)
  • Niche gyms (Flywheel, SoulCycle)
  • Vacations with purpose
  • Intimate wedding ceremonies
  • Sending handwritten letters/postcards
  • Vespas/scooters (saving the environment one bike at a time)
  • A cappella groups (thanks, “Glee”!)
  • Outdoor markets
  • Technology-free resorts and vacations
  • Random acts of kindness
  • Junk-food-free homes
  • Noodle bars
  • Westerns
  • Fast-food fries with sea salt
  • Anti-energy drinks
  • Piloxing (and other blended exercises)
  • “The Real Housewives of Beverly Hills”
  • About.me
  • Hipster flea markets
  • Renting
  • The Sensa diet
  • Home and rooftop gardens
  • Branzino
  • Honeysuckle (Pantone predicted this as the color for 2011)
  • Mom-and-pop shops
  • Baking
  • Bowling
  • Pepsi
  • Bourbon
  • Reading the classics
  • Fiat
  • Lotus

People

  • The Beatles (OK, when are they not hot?)
  • Cathie Black (the schools superintendent)
  • Drew Brees
  • Mariah Carey’s unborn children
  • Dan Choi
  • Bill Clinton
  • Jeffrey Deitch in L.A.
  • Michael Douglas
  • Jimmy Fallon
  • Florence and the Machine
  • Tom Ford
  • Jane Fonda
  • Kirsten Gillibrand
  • Jon Hamm
  • Arianna Huffington
  • Keith
  • Kate Middleton and Prince William
  • Piers Morgan
  • Kelly Osbourne
  • Gwyneth Paltrow (the singer)
  • Natalie Portman
  • Billy Reid
  • Zoe Saldana
  • Jason Segel
  • Kanye West
  • Oprah Winfrey
  • Mark Zuckerberg

Places

  • Bali (thanks, Julia Roberts)
  • Brazil
  • Dubai
  • Fiji
  • Fort Greene, Brooklyn
  • Morocco
  • Nashville

THE NOTS

Business

  • Luggage fees at airports
  • Airlines in general
  • A non-socially-active company
  • The BP Gulf crisis
  • Rising unemployment numbers
  • MySpace (no redesign can bring it back)
  • Car recalls
  • Insider trading
  • Russian spies

Fashion and Beauty

  • Silly Bandz
  • Skinny jeans
  • The raw-food-diet wardrobe (we’re looking at you, Lady Gaga)
  • Snooki slippers
  • Actually, make that anything “Jersey Shore”
  • Sky-high platforms
  • Designer Uggs (studded, sequined or metallic, these boots are out)
  • Harem pants
  • Suspenders (out with the King; Larry, that is)
  • Small, impractical clutches
  • Lingerie as outerwear
  • Capes (we’re fine with the fact that not all of us can be superheroes)
  • Clogs
  • French Vogue Carine Roitfeld
  • ’60s hippie fashion (but ’60s ladylike is in)
  • Somber palette of black and grey
  • The Gap (and its logo fiasco)
  • Shag haircuts
  • Dressing down

General Culture

  • Cupcakes
  • Long flights (no one wants a TSA patdown)
  • Generic gyms
  • Cheap beer
  • Reality TV (enough, already)
  • Remakes of TV shows (“90210,” “Melrose Place,” etc.; stick with the originals)
  • Sending e-cards
  • SUVs (still on the road and ruining the environment)
  • Flash online sales (going broke saving money)
  • Celebrity perfumes (who wants to smell like Britney Spears and Jessica Simpson?)
  • Celebrity kids
  • Vuvuzelas (still have that annoying ringing in your ear?)
  • Facebook/Twitter updates of what you ate for lunch
  • “Bridalplasty”
  • “American Idol” on Thursday nights
  • The new “Law & Order” (a show that belongs in New York and New York only)
  • Hair whipping
  • Four Loko
  • The toddler who smokes 40 cigarettes a day
  • Bedbugs
  • Celebrity stalkers
  • “The Real Housewives of Orange County”
  • Buying
  • Cleanse diets
  • Tuna
  • Blue
  • Mega-chain retail
  • Roasting
  • Brunettes
  • Vajazzling
  • Beards
  • Karaoke
  • Coke
  • Vodka
  • Reading the tabloids
  • T.I.
  • Spray tans

People

  • Julian Assange
  • Cathie Black (the publisher)
  • Rod Blagojevich
  • Anderson Cooper
  • Chelsy Davy
  • Jeffrey Deitch in New York
  • Brett Favre
  • Mel Gibson
  • Kate Gosselin
  • Rielle Hunter
  • Jesse James
  • LeBron James
  • Levi Johnston
  • Terry Jones
  • Jay Leno
  • Lindsay Lohan
  • Bernie Madoff
  • Mick
  • Sharon Osbourne
  • Sarah Palin
  • Charles Rangel
  • Charlie Sheen
  • Tiger Woods

Places

  • Alaska
  • Hawaii
  • The Jersey Shore
  • Las Vegas
  • Mexico
  • Miami
  • Williamsburg, Brooklyn

To download Salzman’s “11 Trends for 2011” report, which also includes two dozen short takes called “Future Bytes”—and her report for 2010, which features a look back at her forecasts from the previous five, 10 and 15 years—go to www.havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR PROMOTES TWO STAFFERS

Both Team Members Have Contributed Greatly to the New York–Based Agency’s Award-Winning Client and Account Work

NEW YORK—Dec. 7, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced two staff promotions: Ana Cano Nennig to executive vice president and global brand director and Jody Sunna, from associate vice president to vice president.

Ana Cano Nennig was previously senior vice president and director of digital and social media, based in the New York office. She will relocate to ERWW PR’s Chicago office in Q1 of 2011 in order to provide support for Chicago-based clients and integration with ERWW PR’s advertising partners in Chicago. She will serve as on-the-ground PR support and a driver of new business, with new and existing clients.

Nennig joined Euro RSCG Worldwide PR in 2005 and has capitalized on more than a dozen years of experience in providing strategic counsel to clients in the technology, consumer and B2B spaces. Nennig also pioneers the planning and execution of digital programs for the agency’s marquee clients. Nennig has been lauded for her ability to transform her public relations expertise to meet the latest challenges—and incorporate the latest innovations—in the field. In doing so, she has established herself as a highly respected PR industry jack-of-all-trades. She’s been able to consistently leverage key learnings from her work across all those “trades”—corporate, technology, B2B and consumer spaces—to generate strategic results for her clients and revenue for her agency, all while building a strong personal brand for herself. Nennig employs her social media expertise to support nonprofit organizations.

Jody Sunna is based in the agency’s New York office. She came to Euro RSCG Worldwide PR in 2009, and in her time with the group has become an integral member of the team for one of the agency’s largest consumer accounts. Sunna, a nearly 10-year veteran of the public relations industry, is a consumer PR specialist whose specialties include marketing to women, “green” marketing, retail marketing and consumer product launches. She will continue to support ERWW PR’s clients from the New York office.

“We couldn’t be happier to make these promotions for these two extremely talented women,” Salzman said. “They have both been important members of the teams for some of our biggest accounts, and they have worked tirelessly in the service of their clients. Ana has pioneered many substantial social media initiatives for the agency—which, of course, is incredibly valuable to both our business and in helping our clients meet their business objectives. And as for Jody, I have rarely seen such finesse in the day-to-day management of the many variables of client service. Both women are strong assets to ERWW PR, and with their many and various areas of expertise, I have no doubt that they will continue to innovate and perform at exceedingly high levels. And both have a generosity of spirit that makes them a dream to work with—whether with their fellow PR professionals or with their clients.”

For more information about Euro RSCG Worldwide PR, North America, please visit havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR ANNOUNCES THREE PROMOTIONS

All Three Staff Members Have Accomplished Much to Help New York–Based Agency Evolve Award-Winning Client Work

NEW YORK—Oct. 26, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced three promotions in the agency’s New York office: Andrea Kurtz to vice president, and Romey Louangvilay and Morgan Calef to senior account executive.

Andrea Kurtz joined Euro RSCG Worldwide PR in 2007 to support the sanofi-aventis U.S. diabetes franchise. Providing strategic support in development and execution of branded and nonbranded consumer-focused awareness campaigns, Kurtz specializes in patient and celebrity spokesperson and third-party relationship development. She has been integral in creating award-winning work for the S.T.A.N.D. (Start Taking Action Now for Diabetes) social marketing program with sanofi-aventis and T.C.O.Y.D. (Taking Care of Your Diabetes). As a vice president, she will continue to lead the efforts surrounding the diabetes awareness campaign “Diabetes Co-Stars,” featuring Paul and Mira Sorvino. Euro RSCG Worldwide PR recently nominated Kurtz for Account Director/Supervisor of the Year for the PR News PR People Awards.

A member of the agency’s digital and social media team, Romey Louangvilay supports the efforts of the Digital News Bureau team and manages digital and social media initiatives across a number of clients on the agency roster. His primary responsibilities include assisting with planning and implementing SoMe initiatives to increase clients’ online SoMe equity, establishing relationships for clients with online influencers and helping with traditional media outreach. He has grown Euro RSCG WW PR’s social media practice from a two-person team to an overarching social media counsel for the agency to provide recommendations, tactics and ideas for new business and ongoing projects that need a social component. Euro RSCG Worldwide PR recently nominated Louangvilay for PRWeek’s Young PR Professional of the Year award.

Morgan Calef works on consumer, digital and B2B accounts at Euro RSCG WW PR, where she has been a team member since September 2008. Calef assists as a social media specialist on programs for a variety of retail and corporate accounts in the agency’s client portfolio. Her previous experience at the agency includes work on the following accounts: the Prince’s Rainforests Project, the Toyota Pro/Celebrity Race and Purina Chef Michael’s Canine Creations. Calef’s experience overall ranges from traditional public relations tactics and pitching to event management and social media strategies. She was recently given the agency’s Good Life Award, a quarterly honor that recognizes stellar account performance, and she will be Euro RSCG Worldwide PR’s social media representative at the Council of Public Relations Firms’ 2010 Critical Issues Forum held tomorrow in New York.

“We are delighted to recognize the outstanding work of these three young team members,” Salzman said. “In addition to their individual strengths on client business, they are all expert in the one thing that is becoming not only the greatest agent of change for young people around the world but also a supremely important branding and marketing tool for all companies: social media. They are passionate about its importance in business and in life. Andrea, Romey and Morgan will use their fine-tuned skills in many areas to continue developing client strategies and helping Euro RSCG Worldwide PR strengthen our offering overall.”

For more information about Euro RSCG Worldwide PR, North America, please visit havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR NAMED FINALIST IN SIX CATEGORIES OF THE
STEVIE AWARDS FOR WOMEN IN BUSINESS

Winners Will Be Announced in New York on Nov. 12

NEW YORK—Oct. 13, 2010—Euro RSCG Worldwide PR has been named a finalist in six categories in the seventh annual Stevie Awards for Women in Business: lifetime achievement, service executive of the year, most innovative company of the year (up to 100 employees), communications campaign of the year (nonprofit), blog of the year and employee of the year.

Marian Salzman, president of Euro RSCG Worldwide PR, North America, is a finalist for service executive of the year and the lifetime achievement award. A 20-plus-year veteran of marketing and public relations, Salzman has been in her current position since August 2009. Since that time, under her dedicated guidance, the agency has been transformed, making progress in leaps and bounds—from winning major accounts and awards, to beginning initiatives benefiting itself and the industry. Its many milestones in the past year are among the reasons the agency is a finalist for most innovative company of the year (up to 100 employees).

Its work for Haitian NGO Yéle Haiti—specifically, a campaign to refocus the world’s attention on the country at the six-month anniversary of the January 2010 earthquake that devastated the island nation—earned Euro RSCG Worldwide PR a spot on the list of finalists for communications campaign of the year (nonprofit). After careful research of the media landscape, the agency made a plan to create an op-ed-driven campaign, to let the voices of Wyclef Jean (co-founder of Yéle) and his family tell the story. In the first six weeks, the campaign garnered more than 130 million media impressions—from four national TV placements to 40 online placements to 12 op-eds in publications worldwide, among others.

The agency’s blog for The Sisterhood, Euro RSCG PR’s agency-within-an-agency that’s by, for and about teen girls, is a finalist in the blog of the year category. The initiative was born out of a study and white paper called “The Teenage Girl as Consumer and Communicator,” and it has developed into a social media and intimate communications lab. More than a dozen girls in the U.S. and Europe regularly contribute to the blog.

Allison Pinter, a PR industry novice, has led the operations and internal functions at Euro RSCG Worldwide PR since Marian Salzman plucked her from the human resources department of sister agency Euro RSCG Life. “I immediately saw Ali’s promise. I knew her talent would be invaluable to my task of turning an agency around. And then I had a pleasant surprise: My expectations were exceeded; she was even more adept and quick to learn new skills than I had imagined,” said Salzman. Among many other responsibilities in the past year, Pinter helped run the media room in London for the inaugural One Young World summit, oversaw the college internship program and led media relations for Wyclef Jean’s campaign for the presidency of Haiti.

“Our staff has not only become industry leaders in various categories—such as social media and CSR—and marketing innovators, but also key ambassadors for the Euro RSCG Worldwide PR brand, which we have all revamped together,” said Salzman. “And what’s most important is the work we’re doing for clients, who recognize our creativity and pioneering strategy, and our passion. We’re all beyond honored to be acknowledged by the Stevies for the work we’re doing for our clients and the high standards we’re setting for ourselves.”

The Stevie Awards for Women in Business honor women executives, entrepreneurs and the companies they run—worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

Winners of the awards—nicknamed “the Stevies” for the Greek word for “crowned”— will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, Nov. 12. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend. The presentations will be broadcast live on radio in the U.S. by the Business TalkRadio Network.

More than 1,200 entries—a record for the competition—were submitted this year for consideration in 54 categories. Business professionals worldwide chose finalists during preliminary judging. Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among the finalists during final judging.

“It was harder than ever to be recognized in the Stevie Awards for Women in Business this year,” said Michael Gallagher, president of the Stevie Awards. “Receiving a high score from the judges this year illustrates how well many women in business are doing despite the stiff challenges they face.”

Details about the Stevie Awards for Women in Business and the list of finalists in all categories are available at www.stevieawards.com/women.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

TEEN GIRLS KEEP BRANDS ON THEIR TOES THIS BACK-TO-SCHOOL SEASON

New Survey of Hundreds of Teens Reveals They Want to Go Back to School and Have Already Identified the Trends They Will Be Setting this September and Beyond

NEW YORK—Aug. 16, 2010—While much of the country is still struggling economically, teen girls are ahead of the cash curve, with more money to spend this season and a desire to head back to school. Euro RSCG polled hundreds of girls nationwide, ages 14 to 18, and also spoke to Juicystar07, the YouTube sensation who covers teen fashion and beauty, to gauge their thoughts on heading back to the classroom, what they will wear, where they will shop and other trends exploding this fall. Some of the results include:

  • Of the 43 percent who reported having a summer job, 68 percent say they made more money this year than they did last summer.
  • 58 percent of those polled plan to spend the same amount or more of their own money than they did last year for back-to-school goods.
  • Close to 60 percent say they will likely shop at Target or Wal-Mart for their back-to-school purchases this year.
  • 63 percent reported that they will be buying fewer brand-name goods this year than they did last year.
  • Nearly 60 percent are more excited to go back to school than last year.

“These girls are savvier than parents—or retailers or brands—may give them credit for,” explains Euro RSCG Worldwide PR President Marian Salzman. “They are ready to spend the money they’re earning, but they know that in today’s economy, it makes sense to forgo some of the luxury brands and seek out good buys at lower-priced retailers. Brands will need to step up their game in the face of teen girls’ economizing.”

Seventeen-year-old Blair Fowler, known as Juicystar07 by her hundreds of thousands of YouTube followers, knows what teen girls want and the trends they are following this school year. Her fashion reviews have been viewed more than 75 million times, and she has been featured in such popular outlets as Seventeen magazine and “Good Morning America.” She reveals: “Teen girls seem super excited to head back to school this year, and my followers are shopping and writing me every day about their latest purchases. The hot styles right now are jeggings (jean leggings), neon, military jackets, oversized totes and ankle boots (if they’re wearing heels). I think teens love to experiment with their looks, so they are buying and wearing what they love in order to find their personal-best style.”

Teen girls certainly aren’t immune to products that are trending: 39 percent name the iPad as the tech release they are most excited about this fall, while 30 percent say it’s 3-D TV that they are most anticipating. Here are some of the other brands that are winning the hearts of teen girls:

  • Nike (78%) over Adidas (21%)
  • Starbucks (77%) over Dunkin’ Donuts (23%)
  • Forever 21 (77%) over H&M (23%)
  • Subway (62%) over McDonald’s (39%)

It should come as no surprise that among teens, social media outranks face-to-face and e-mail as the preferred method of passing along sales tips. Some findings in this area include:

  • Texting is the favorite way to communicate about shopping for 49 percent of the girls.
  • Facebook came in at a not-too-distant second, at 39 percent.
  • Twitter has yet to find a foothold with teen girls, it seems; only 3 percent named it as their top way to send messages to friends about shopping, well behind telephone (28 percent) and e-mail (27 percent).

The Sisterhood, a collection of girls from 13 to 18 years old, can be found blogging at www.forsistersbysisters.com, where trends, teen issues and challenges are tackled simply by the teens “dishing” about their daily lives. One of the sisters, 15-year-old Skylar D., recently blogged about her summer job—a kiddie camp she runs from her home. She says, “I’ll spend some of my camp money shopping the sales and heading to Century 21 when I’m in New York.” And another sister, 15-year-old Christine V., is anticipating the start of the school year more than ever. She enthuses: “I made the kick-line team, and I am excited to start practice and meet new friends. Also, I already started buying some items for my fall wardrobe, including a beautiful Juicy sweatsuit that I found on sale and purchased with the money I’ve been saving from babysitting this summer.”

Skylar D. also notes four trends she’s seeing among her far-reaching teen community:

  1. Goodbye, Facebook. “Creepers” and colleges looking at the excess of personal information and photos is leading teens to “delete their cyberselves,” she says.
  2. Jeggings. Corroborating Blair Fowler’s trendspotting, Skylar says these stretchy pants are perfect for any occasion plus “just as cute as jeans, and cheaper, too.”
  3. Balance. The search for this elusive state of being is the result of teens spreading themselves thin—from being tutored for the SAT to playing varsity sports and taking honors classes to spending time with friends, it’s becoming too much.
  4. iPads. It’s easy to read books on, look at PowerPoint slide shows, type notes and work by e-mail, Skylar notes, plus it’s about nine pounds lighter than some textbooks.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

About The Sisterhood
The Sisterhood is an initiative of Euro RSCG Worldwide PR created to define the spending and communications habits of teen girls and to illustrate those habits for marketers. ERWW PR’s white paper on the subject, “The Teenage Girl as Consumer and Communicator,” shows marketers the intricacies of teen girls in terms of their buying, spending, trendspotting and trendsetting. For more information, visit forsistersbysisters.com.

MARIAN SALZMAN DEBUTS A FOUR-PART SERIES ABOUT THE BRAIN
ON THE HUFFINGTON POST

Euro RSCG Worldwide PR Executive Pens Columns Exploring Her Own Brain Tumor, the Creative Process, How Brains Adapt to Multitasking and the Superficial Dimensions of “Braininess”

NEW YORK—July 20, 2010—Three years ago, Marian Salzman, president of Euro RSCG Worldwide PR, North America, was a high-powered advertising executive who had been credited with popularizing the word metrosexual and whose annual trend predictions were being picked up by media worldwide. But she had nagging symptoms that kept her researching and insisting with doctors that something was wrong. Indeed, she was diagnosed with an atypical meningioma, which arises from the meninges (membranes) that surround the brain and spinal cord.

Since her successful craniotomy in late July 2007, Salzman has become an articulate advocate for brain health and a supporter of two brain-related philanthropic undertakings: ReMIND.org (a program of the Bob Woodruff Foundation) and the Home Base Program, a joint endeavor from Massachusetts General Hospital and the Boston Red Sox to care for and support wounded soldiers and their families.

As she reflects on her three-year journey, she has produced a four-part series that will appear on the Huffington Post from July 20 to July 23. The first tells of the diagnosis and surgery—plus resulting questions, anxieties, changes and soul-searching. The second discusses the brain and the creative process, including collaboration and other approaches to creativity. The third: Salzman’s second thoughts about multitasking in the wake of a spate of new studies linking those actions to a variety of physical and mental problems. And in the final post, she ponders society’s return to considering brainy people cool—and sexy, even.

Among her conclusions in the series:

  • Society tends to take the brain’s complexity for granted.
  • The way she generates ideas and solves problems, among other things, have changed since her surgery. “Doctors might tell brain tumor patients they’ll be like they were before,” says Salzman in Part I, “but as Psychology Today pointed out earlier this year, that’s not really the case.”
  • Multitasking, as recent scientific research has proven, isn’t all it’s cracked up to be. Salzman’s own habits have changed; her senses have somehow sensed that they’ve been rebooted.
  • The new awareness of our brains’ limits just keeps growing.

“Talking about brain health is part of what comes with 50 being the new 30,” says Salzman in Part III of the series. “We are all desperate to be young of brain, especially those of us who understand what happens when the brain dims even slightly.”

Named one of the world’s top five trendspotters, Salzman is the author or co-author of 15 books on topics including current affairs, the youth market and the commercial workplace. She has been blogging on the Huffington Post since January 2010 on subjects from politics and BP’s branding to the millennial generation and social responsibility. She also blogs at havaspr.com/us and eurorscgsocial.com.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG UNCOVERS HISTORIC SHIFT AMONG CONSUMERS

Growing Discontent with Mindless Consumption and Social Isolation Is Driving Profound Changes in Attitudes and Behaviors

NEW YORK—June 15, 2010—Research from leading global communications company Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as people begin to rethink what is important and how they want to live. Analyzing the findings of its survey of 5,700 adults in seven markets (Brazil, China, France, Japan, Netherlands, United Kingdom, United States), the company reveals how changes in consumer consciousness are driving people away from the hyperconsumerism of recent decades and toward a more mindful approach to living and consuming. The results of the New Consumer study were released this week in a white paper and presentation on www.TheNewConsumer.com.

In their personal lives, people are fed up with today’s dumbed-down culture and surface-level interactions; they are craving a more meaningful and satisfying approach to life.

  • In the Western markets surveyed, a majority of the samples believe society is moving in the wrong direction. This concern runs particularly high in France (70% agreement), the U.S. (66%), and the U.K. (63%).
  • 69% of the global sample worry that society has become too shallow, focusing too much on things that don’t really matter. Again, agreement is strongest in the U.S. (79%), France (77%), and U.K. (75%), although a majority in each of the seven markets agreed.
  • Six in ten respondents believe we, as a society, have become intellectually lazy, while nearly seven in ten believe we are physically lazy.
  • 59% worry that people have become too disconnected from the natural world. This feeling is particularly prevalent in China (70%), Japan (65%), Brazil (64%), and the U.S. (60%).
  • A majority (51%) worry that digital communication is weakening human bonds.

In their consumer lives, people have grown weary of disposable goods, excess consumption, and endless attempts to move up to nicer cars, bigger homes, and the latest in everything; instead, they are finding value in downsizing and “substance shopping”—a shift with important implications for marketers and brands.

  • 67% of the global sample believe most of us would be better off if we lived more simply—with the highest scores coming from the U.S. (78%), China (72%), and the U.K. and Brazil (both at 68%).
  • Whereas 70% respect/admire people who live simply, just 19% feel the same about people who live a “high-luxury lifestyle.” Only in China and Brazil do a sizeable minority (35% and 31%, respectively) claim to admire people who live luxuriously, but even in those markets more than twice as many respondents admire people who live the simple life.
  • Signaling one aspect of the simplicity they seek, 68% of the sample (81% in China and 78% in France) said they no longer want lots of “bells and whistles” on the products they buy; they would rather just have the functions they really need.
  • Four in ten respondents have adopted or thought about adopting a slower lifestyle.

“For some years now, we have been seeing signs of discontent with our culture of hyperconsumerism,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “These signs have ranged from the Slow Food and Buy Local movements to the mainstreaming of eco-consciousness. In the developed markets of the West especially, people are tired of the emptiness of MORE. What they want more of doesn’t come in a shopping bag: They want to feel more connected to other people and to higher-minded goals. They want to live a life filled with more meaning and less excessive accumulation. For the first time in quite a while, the phrase ‘Less is more’ is striking a strong chord with people.”

As part of this new mindset, people are rethinking every aspect of their consumption, from what and why to where they buy:

  • 72% of the global sample (80% in the U.S.) are shopping more carefully and mindfully than they used to.
  • A majority in every market but the Netherlands and Japan are paying more attention than in the past to the environmental and/or social impact of the products they buy.
  • 57% say it makes them feel good to support local producers, artisans, and manufacturers.
  • Seven in ten (87% in the U.S.) say saving money makes them feel good about themselves, and just under half (48%) don’t intend to go back to their old shopping patterns even when the economy rebounds.

“As marketers, it is our job to help our clients grow their businesses and brands in a way that is both profitable and future focused,” said Naomi Troni, global chief marketing officer of Euro RSCG Worldwide. “Our explorations into the New Consumer have demonstrated to us that the consumption triggers of old will no longer be successful in terms of activating consumption and building brand loyalty. Instead, we and our clients must develop product portfolios and communications approaches connected to the new values people crave, including community, simplicity, sustainability, responsibility, and rootedness.”

To access “The New Consumer in the Era of Mindful Spending” white paper and presentation, as well as other materials based on the study, visit www.TheNewConsumer.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oreal, Merck, PSA Peugeot, and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA). Visit www.eurorscg.com to learn more about the agency and its capabilities.

EURO RSCG WORLDWIDE PR’S MARIAN SALZMAN TO DELIVER OPENING KEYNOTE AT ADWEEK’S “WHAT TEENS WANT” SUMMIT

The Agency President’s Teen Expertise Has Spanned Her Career and Is Now Expanding Through Euro RSCG PR’s Sisterhood Initiative

NEW YORK—May 6, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, has been announced as the opening keynote speaker at AdweekMedia’s 12th-annual “What Teens Want” marketing conference on May 12 in New York. Salzman’s presentation, “The Transformation of American Youth: From Teenager to Teenagent,” will be a revolutionary examination of how today’s teenagers interact with family, friends and brands, and what their value is in the contemporary marketing community.

“Teenhood is now a social place. It’s almost as if the core definition of a teenager can no longer be negotiated by age but, rather, by the kind of actions and activities in his or her life,” said Salzman. “Teenagers are agents of change, agents of communication and agents of innovation. Under our own noses, they have been transformed into something wholly new. And now, as American culture undergoes the digital-social revolution, they’re about to emerge like never before.”

Salzman, a recognized global trendspotter, is a bona fide expert on the subject of teens and their habits, particularly teenage girls. For more than 20 years, she has worked with them and helped marketers reach them. In the 1990s she worked with BKG Youth, which created a viewer feedback system for the in-school TV network Channel One, and she cast the real kids in Esprit’s “What Would You Do to Change the World?” campaign. She organized focus groups for Levi’s and AOL. She created the National Teen Summit for Clearasil, co-authored the Greetings from High School and Kids Online book series, and was a creative consultant on Pepsi’s “It’s Like This” campaign, which ran on MTV. In the early 2000s, as executive vice president and chief strategy officer of Euro RSCG Worldwide, she led the Euro RSCG Project Fishing Experience, which used real people for innovations creation and launched the Xplorer panels that gave the agency access to global youth.

This spring, after careful analysis of the findings from a study commissioned by Euro RSCG Worldwide PR that investigated the spending and communicating habits of teenage girls, Salzman founded The Sisterhood. A specialized agency within Euro RSCG Worldwide PR, The Sisterhood provides insight for brands and marketers seeking to understand and communicate with the teenage girl market. The initiative helps facilitate a trialogue, or a three-way conversation among teenage girls, brands and marketing professionals. Its website features a blog with posts by both teens and marketers, plus the white paper, “The Teenage Girl as Consumer and Communicator” (www.forsistersbysisters.com/).

Among other critical findings, the study found that:

  • To keep in touch with friends, 78 percent of teen girls use social media.
  • Another three-quarters are in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services.
  • They want to approach a brand about promotions rather than vice versa. Almost 40 percent sign up for e-mails from favorite brands to do just that.
  • When their favorite brand or store has a sale, 65 percent want to share that information with their best friend or sister.
  • Shopping with her best friend or sister, a teen girl will spend 23 percent more money than when shopping with two or more friends.
  • Shopping with a boy, she’ll spend only 43 percent of what she spends with her close friend or sister.
  • About 80 percent prefer one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter.
  • More than half (59 percent) say maintaining a unique personal style is important to them—twice the number of girls who like to follow the same trends as their friends.
  • Forty-three percent are influenced by the style of celebrities and just 26 percent by “cool” girls at school.

The “What Teens Want” summit is one of the foremost teen marketing conferences in the United States. It allows some of the industry’s brightest marketing professionals, creative developers, and media and entertainment executives to gather and share new developments in teen-specific marketing and communications. For more information, go to www.adweekmedia.com/aw/events/whatteenswant/index.html

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR LAUNCHES  ACCOUNT-MANAGEMENT AND SOCIAL MEDIA INITIATIVES

The Initiatives and Three New Top Hires Reflect The Agency’s Major Recent Successes and Future Plans

NEW YORK—April 30, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the launch of two new agency initiatives: the Center for Account Management Excellence and SoMe Central, a branded think tank to track social media trends for public relations professionals.

The Center for Account Management Excellence will be headed up by Senior Vice President Ann Hemingway, while SoMe Central will be led by Senior Vice President Ana Cano. The agency’s brand-new executive vice president and chief marketing officer, Stacy Mackler, recognized industrywide for her successes in joining digital and traditional marketing approaches, will oversee both initiatives.

“SoMe Central and the Center for Account Management Excellence are part of Euro RSCG PR’s cohesive effort to stay a step ahead of trends,” said Salzman. “On the consumer marketing end, we’ve seen a huge turn toward social media. At the same time, clients still need and deserve the best traditional account care. These initiatives will help Euro RSCG PR generate new solutions to both needs, for our own agency and for the PR industry.”

The initiatives are the next step in a broader push by the agency to develop in-house thinking campaigns that generate ideas and innovate approaches. Last month, Euro RSCG PR launched The Sisterhood, a marketing initiative to connect marketers and brands with teens (for more information, see forsistersbysisters.com). And SoMe Central builds on a survey and white paper undertaken last fall by the agency to gauge how people use the ever-changing options in social and online media available today. (A blog, eurorscgsocial.com, continues to engage various business-related discussions on the topic.)

Hemingway has earned her expertise on the topic of account management excellence after working over the past 12 years with sanofi-aventis, Roche, AstraZeneca, the American Gastroenterological Association, Visual AIDS and other clients. She has also managed relationships with such blue-chip clients as IBM and Sears. And last month Hemingway, along with Salzman and Euro RSCG PR’s new director of strategic planning, Karina Meckel, won Warner Chilcott’s $2 million LoLoestrin account.

Cano is one of the agency’s lead social media strategists. Over her career, she has been responsible for developing and executing digital and corporate strategies for Sears, ServiceLive.com, ManageMyHome and Dun & Bradstreet, among others. Her digital marketing experience has included providing counsel to Yahoo!, id Software, Ensemble Studios, Sony, Dell, Nortel Networks and Microsoft South Central Region.

Under Salzman’s leadership since she arrived last August, Euro RSCG Worldwide PR has been operating with a new agency model, including this reorientation toward farsighted thought leadership. The rebooted and reinvisioned Euro RSCG PR has also added many clients in recent months, including Yéle Haiti and Purina. Three new hires are designed to help continue the momentum.

Janene Ferrara, senior vice president on health-care-related accounts, was most recently senior vice president in the health-care practice at Marina Maher Communications. Her clients have included Millennium, Novo Nordisk, Pfizer, Salix, Qmed and VisionCare. From 2002 to 2005, Ferrara worked as a media specialist with Chandler Chicco Agency and before that held media relations and account management roles at Cohn & Wolfe, Vorhaus & Co. and the National Archives and Records Administration.

The new senior vice president and chief of staff is Beth Kitzinger. She has 17 years of marketing and communications experience, developing strategies for internal and external audiences at agencies such as the Business Within, Patrice Tanaka & Co., and M. Booth and Associates. At Euro RSCG PR, Kitzinger manages corporate communications initiatives for clients and progresses agency structure and staff. Her list of past clients includes Mercedes-Benz, the Container Store, Tiffany & Co., Wyndham, Leapfrog, Krups, Charles Schwab & Co., eBay, Lever Brothers, Bristol-Myers Squibb, DDF and Mars.

Susan Carey, the new vice president of finance, began her career in the Euro RSCG network as an intern at Comart-KLP (a sales promotion agency) and within several years was promoted to controller of Euro RSCG NA. She has held various senior finance roles at Honeywell’s Security Group, Adecco Worldwide and Weber Shandwick Worldwide. Carey is returning to Euro RSCG PR from overseeing finance and administrative operations for Medicus LifeBrands at Publicis Healthcare Group.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yéle Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE “MIND AND MOOD” REPORT TACKLES HEALTH-CARE QUESTIONS

Survey Shows Americans Respond—and Agree—in Unexpected Ways

New York—March 31, 2010—Health care is on the minds of most Americans today. And according to Euro RSCG Worldwide’s Spring 2010 “U.S. Mind and Mood Report,” 67.6 percent of men and 61.5 percent of women are more interested in the subject than they were during the previous 12 to 18 months.

The findings come from a national online survey of 386 adults about a raft of social and political issues that was commissioned by global integrated marketing communications agency Euro RSCG Worldwide in February 2010. MicroDialogue collected and analyzed the data. A second survey asked the same questions of 386 Connecticut residents.

Right now, the health-care bill is public issue No. 1. It’s huge and complex, and few Americans have been able or willing to study every aspect of it. Media coverage over the past year has shown more confusion than clarity. Opponents of the legislation raised the specter of “death panels.”1 Seniors were seen demanding that the government keep its hands off their Medicare,2despite the fact that it’s a government-run program.

Americans have little doubt that things are wrong in the country and need fixing; in Euro’s survey, disapproval and negative expectations outweighed approval and optimism. What’s not clear, however, is how they want the problems to be fixed. Respondents’ angles on the health-care issue reveal this lack of clarity.

“Americans are looking more closely and more critically than ever at the public issues that affect them, and no issue is more pressing—or confusing—than health-care reform,” said Donna Murphy, worldwide managing partner of Euro RSCG Life, the health-focused communications network of Euro RSCG Worldwide. “Clarity will become more apparent now that we are entering a brave new world in the health-care space, as reforms begin to be realized and new leaders emerge as a consequence of the widespread reforms.”

On one hand, in the Euro survey, almost half overall (44.9 percent) agreed with the statement “The proposed health-care reform is too socialist for my liking,” and even higher percentages of people age 60 to 64, and those over 65, agreed (50.0 percent and 53.8 percent). Perhaps not surprisingly, 82 percent of self-identified Republicans agreed with the statement, as did 46.5 percent of Independents—and indeed 18.6 percent of Democrats.

On the other hand, even more respondents agreed with the assertion that “Big corporations and lobbies have hijacked the proposed health-care reform.” Overall, 61.7 percent agreed, with even higher percentages of 60-to-64s and over-65s agreeing (77.3 percent and 73.1 percent). This perception indicates the sort of anti-business thinking often associated with Democrats, and 60.5 percent of self-identified Democrats did agree with it—but so did 61.3 percent of Republicans and 70.3 percent of Independents.

Partisan no longer just means being a Democrat or Republican. It could mean being anti-establishment or anti-corporate or anti-government. Euro RSCG Worldwide’s “Mind and Mood” survey and resultant white paper looks at the feelings and contradictions behind those views.

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE LEADERS PROPEL NYU STUDENTS INTO SOCIAL MEDIA

Online Course Will Teach Brand Value, How to Engage Consumers Who Are Active in Social Media

NEW YORK—March 19, 2010—Euro RSCG Worldwide announced today that two of the company’s top leaders will be teaching two online courses at New York University: Examining Social Media Networks for Brand Value and Beyond Twitter and Facebook: The Next Platform.

Marian Salzman, president of Euro RSCG Worldwide PR, North America, in New York, and Christopher Hayes, marketing director of Euro RSCG 4D Amsterdam, will conduct the first four-session course beginning on March 20, 2010. Among other topics, it will explore new trialogues—multi-way exchanges of ideas and opinions among consumers, brands and employees, which matter now more than ever—with connected consumers active in the social media world.

“More and more brands are looking for ways to break through the enormous clutter created by the explosion of social networks and nontraditional marketing,” explained Hayes. “The development of innovative digital campaigns can lead to word-of-mouth conversations among consumers, bloggers and traditional journalists. Marian and I will share our experience about how to infuse social media into an organization’s marketing efforts, which can help a brand communicate a unified message at all vital points in the cycle of a campaign.”

The classes will discuss how tomorrow’s brands are driving into everyday lives today—through active engagement in the blogosphere and online community, which transcends geography. Salzman and Hayes will teach students how to foster a true exchange of ideas through outlets that feel organic and personal, ensure authenticity and maintain integrity, adapt at lightning speed, and remain compelling enough to hold focus in this drop-in, drop-out multitasking world.

“I have been breaking rules about why to do online since I created Cyberdialogue in 1992—the world’s first online market research company, which used the AOL platform and community, exploiting unreal estate,” said Salzman. “Now short-messaging is key, and these classes will show how doing that right invents desire.”

In each session, elites of the online world, from inside and outside the Euro network, will make guest appearances. In 2009, Euro was named digital agency of record and/or social media agency of record for such multinationals as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint. It also launched the almost budget-less Tck Tck Tck online campaign for climate justice that gave rise to a focused global effort and the Evian Rollerbabies ad, the most downloaded commercial in history at 114 million views and counting.

The classes will look at PR and marketing communications in real time and cover grassroots activation and campaigns ranging from local politics to multinational brands. Media to be explored include Facebook, Twitter, Delicious.com and YouTube. For more information, visit www.scps.nyu.edu.

About the Faculty

Christopher Hayes is marketing director and head of the social media division at Euro RSCG 4D. He is responsible for the agency’s new business, social media, marketing and public relations activities. Recently, Hayes spearheaded a high-profile partnership with the United Nations to support education globally.

In 1999, he created Middleberg 1.2.1, which is known as the first online marketing division of a traditional PR firm. His entrepreneurial approach is responsible for a number of digital milestones, including co-creating the first New Year’s Eve online with Yahoo!

Hayes is the founder and director of NYU’s Integrated Marketing Institute, where he has taught for the past 10 years.

Marian Salzman is president of Euro RSCG Worldwide PR, North America. Named one of the world’s top five trendspotters, Salzman has strong expertise in one-to-one persuasion, family dynamics and influence, the new consumer in China and India, narrowcasting and emerging niches. She has worked at Porter Novelli, JWT Worldwide, Euro RSCG Worldwide and TBWA’s Department of the Future. At Chiat\Day, Salzman co-founded Cyberdialogue in 1992 with partner Jay Chiat.

In addition to her closely watched and widely reported-on annual trends forecast, Salzman blogs at havaspr.com/us/blogeurorscgsocial.com and the Huffington Post.

Salzman is author or co-author of 15 books on topics ranging from current affairs to the youth market. Most recent is Next Now: Trends for the Future (Palgrave Macmillan).

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR and Euro RSCG 4D, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

TREND EXPERTS REVEAL THE TRAVEL INDUSTRY’S QUIET REVOLUTION

Changes in Consumer Consciousness about Environment, Culture and Interconnectedness Are Creating New Modes of Travel

NEW YORK—March 18, 2010—Travel is undergoing a profound and even revolutionary shift, according to a broad new study by the leading global communications agency Euro RSCG Worldwide. The results of the study were released this week in KNOW magazine’s “The Future of Travel: The New Vocabulary of Travel and Tourism.” KNOW is a publication of the Euro RSCG Worldwide Knowledge Exchange, a global initiative that pushes knowledge and insights across the Euro RSCG network of agencies.

Analyzing the findings of its study of 2,357 adults in the U.S., France, and the U.K., Euro RSCG reveals how changes in consumer consciousness are molding entirely new modes of travel—and a new industry to service them.

“For years, people have regarded travel as a way to splurge, an indulgence centered on escapism and fun,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “Now, we’re looking to make our travel experiences more meaningful and better aligned with our personal values and goals. With millions of people wanting to feel good about the impact they have on the world, there’s been a reboot of travel values and expectations.”

The study places a special focus on the segment of respondents identified as Prosumers. This highly influential group is ahead of the curve in adopting a more mindful approach to consumption that incorporates concern for the environment, local communities, and the global citizenry. For Prosumers, travel is about much more than getting from Point A to Point B and back again. According to the study:

  • 66% consider themselves “Citizens of the World,” suggesting a more globally minded attitude and approach.
  • 73% believe extensive travel is key to making a person more interesting.
  • And 59% contend that where and how they travel says a lot about who they are.

Where and how Prosumers travel is undergoing a decisive shift, as detailed in the report. Their objectives for vacation periods are changing and so are the demands they are placing on their brand partners. To lead in the category going forward, it is vital that brands fulfill these four imperatives:

  • Accept and embrace “green” as the standard way of doing business
  • Offer products and services that satisfy Prosumers’ desire to live more mindfully
  • Master social media in order to engage Prosumers before, during, and after each travel experience
  • Embrace the new models of luxury and customer service Euro RSCG has identified

Awareness of environmental impact has been all but absent from most travel considerations until recently. “Whereas not so long ago the issue of ‘going green’ was one of exhortation and persuasion,” KNOW magazine explains, “now it is more a matter of shade, degree, and implementation.” Brands and companies are finding that eco-consciousness has progressed from a fringe notion to a business mandate. Euro RSCG research into the New Consumer (2009) has found that 74% of Prosumers feel good about making environmentally friendly choices, and 63% are paying more attention to the environmental and social impact of the products they buy. Travel and hospitality brands are speaking to this heightened consciousness through such means as eco-accommodations built with reclaimed and recycled materials, “100 mile” menus centered on locally produced foods, energy-efficient “EcoRooms,” and rewarding travelers for their green behaviors.

Also revolutionizing the category is an emerging mindfulness among consumers fed up with excess consumption and our increasingly artificial, disconnected way of living. Euro RSCG has found that people are hungry for greater meaning in their lives:

  • 79% of Prosumers worry that society has become too shallow, focusing on things that don’t really matter.
  • 66% worry that people have become too disconnected from the natural world, while 53% worry that digital communications are weakening human bonds.
  • Alarmed by current realities, 84% are making a real effort to improve who they are and how they live.

“New modes of travel—including cultural and educational tourism, geotourism, voluntourism, and so-called slow travel—are catering to this newly emerging desire for more,” said Claus Lindorff, managing director of Euro RSCG agency BETC Luxe. “The shifts in mindset behind these new modes of travel have been building strength for years. What has brought them to a broader market is the ascendancy of social media. Now that mainstream consumers can participate in real-time communities focused on a new approach to travel and living, this hyper-focus on social values in travel has blossomed.”

For brands, social media offer creative ways to keep Prosumers engaged well before and long after each actual travel event. New York City’s Pod Hotel saw sales and traffic spike 40% after it created PodCulture, a closed social network in which guests can connect with one another and schedule get-togethers in advance of their stays. Such smart use of social media keeps brand conversations going and carries tremendous scope for a new generation of customer service offerings. This is of particular importance at a time when luxury and service are being redefined by consumers sick of tinny smiles and canned responses, and eager to engage with the real people behind the brand.

Understanding this emerging world of travel—with all its overlapping and interconnected trends—will be vital for any brand looking to grow in the space.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot, and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

STUDY PROVIDES BRIDGE TO AN ELUSIVE BUT POWERFUL CONSUMER DEMOGRAPHIC: TEEN GIRLS

Euro RSCG Worldwide PR Releases Data and Analysis Showing How Teen Girls Spend Money, Consume Media and Socialize; Agency Launches Related Teen Initiative

New York—March 8, 2010—A new study has discovered that a key market demographic—teenage girls—is still driving profit, despite the grinding recession, in ways that almost no one had imagined. Euro RSCG Worldwide PR today released its much-anticipated white paper “The Teenage Girl as Consumer and Communicator,” which reveals that the teenage girl contradicts almost all cultural stereotypes related to spending and communication. With all teens spending more than $200 billion each year, this watershed study on teen girls represents a critical step for brands that want to reach this little-understood demographic group.

The Euro RSCG white paper, based on a survey in November 2009 by MicroDialogue that the PR agency commissioned of the spending and communications habits of 100 girls between the ages of 13 and 18, shows teen girls as careful spenders who communicate with laserlike focus.

According to this study, a full 71 percent of teen girls go online not to browse aimlessly, but for a very targeted purpose: to maintain existing friendships. The trend extends into their behavior as consumers. Although cultural stereotypes paint them as spending wildly according to trends, teen girls are actually patient and value-minded, with more than 60 percent of them generally waiting for items to go on sale before making a purchase; 77 percent are more likely to buy a sale-priced item than one at full price.

But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interaction—including shopping, which the study characterizes as a core social activity for teenage girls.

The findings are helping to launch a new Euro RSCG Worldwide PR initiative. Eventually focusing on teen boys and girls, the first phase will be called The Sisterhood and be headed up by Marian Salzman, president of Euro PR, North America, and Karina Meckel, the company’s newly appointed director of strategic planning. Allison Pinter will be the initiative’s brand manager. As a specialized agency within an agency, The Sisterhood will provide public relations for brands, products and people seeking to reach the vastly important but complex teenage demographic.

“Teenage girls represent an awesome consumer force, buying, spending, trendspotting and trendsetting,” said Salzman, who has been studying the habits of this demographic for nearly two decades. “They are unique in virtually every aspect of their consumption behavior. From the way they watch ads to the way they purchase products to the way—most critically—they discuss the products they purchase, they buy and spend in an almost ritualistic manner. And because their generation is perhaps the first fully ‘wired’ one, their habits will determine how relevant markets develop today and in the future.”

“Marketers can no longer afford to ignore the intricacies of this powerful group of consumers,” says Meckel. “This generation of girls will be responsible for revolutionizing not only how brands communicate but also the entire shopping experience. I can think of no more important group for marketers to understand today.”

Among other critical findings of “The Teenage Girl as Consumer and Communicator” white paper are:

  • Seventy-eight percent of teenage girls use social media to keep in touch with friends, while three-quarters report being in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services.
  • They show a clear preference for approaching a brand to find out about sales and promotions rather than having the brand approach them. Almost 40 percent sign up for e-mails from their favorite brands to hear about sales and promotions; just 28 percent browse and subscribe to newsletters for similar information.
  • Shopping with her best friend or sister, a teen girl will spend 23 percent more money than when shopping with two or more friends. Shopping with a boy, she will spend only 43 percent of what she spends with her close friend or sister.
  • Sixty-five percent say when their favorite brand or store has a sale, they want to share the information with their best friend or sister, and 57 percent say when they discover a new brand or trend, they tell a best friend or sister. Significantly, about 80 percent prefer one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter.
  • Fifty-nine percent say maintaining a unique personal style is important to them—approximately double the number of girls who like to follow the same trends and adopt the same styles as their friends. Forty-three percent are influenced by the style of celebrities and just 26 percent by “cool” girls at school.

To see key takeaways for brands and marketers, plus the entire white paper and a blog featuring posts from both teen girls and marketing professionals, go to The Sisterhood’s new website, Forsistersbysisters.com, or view the white paper here.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide. Its practice areas include business-to-business, consumer, corporate communications, health care, social media and technology. Digital is positioned at the core of all its offerings, and the agency is a longtime leader in cause marketing and corporate social responsibility. The North American division is the second largest in the Euro RSCG Worldwide PR network after France and has a presence across the United States. For more information, visit havaspr.com/us.

EURO RSCG WORLDWIDE PR ANNOUNCES THE APPOINTMENT OF CHIEF STRATEGIC OFFICER AND DIRECTOR OF STRATEGIC PLANNING

New York–Based Agency Enhances Strategic Planning, Social Media Council and Senior Leadership Group with Promotions

NEW YORK—Feb. 23, 2010—Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the appointment of Matt Donovan as chief strategic officer (CSO) and Karina Meckel as director of strategic planning. Donovan will report directly to Salzman and Meckel will report to both Donovan and Salzman.

Donovan, a longtime colleague of Salzman’s who helped trendspot the metrosexual phenomenon, worked in strategy for Euro RSCG for eight years in local, regional and global roles in Australia, in the U.S. and across the Asia-Pacific region. His previous experience includes work with such blue-chip brands as Clearasil, Coppertone, Nike, French’s, Volvo, Gatorade, Hershey’s Kisses, Jaguar, Dell, Monster, AOL and many others. When Donovan was part of the Euro RSCG ad agency in New York, he delivered integrated communications for sanofi-aventis, a current client of Euro RSCG Worldwide.

Meckel is one of the fastest-rising strategic planners in Euro RSCG Worldwide history. A graduate of Brown University, she joined Euro as a junior planner in 2004, then quickly rose to lead planner on the Nestlé Frozen Foods business and planner on the Charles Schwab business.

As part of their new roles of CSO and director of strategic planning, Donovan and Meckel will lead The Sisterhood, a teen PR initiative being launched at Euro RSCG this spring. The program will offer traditional public relations and social media solutions, and it will leverage how teenage girls—i.e., “sisters”—communicate and influence one another.

Meckel will also act as the media spokesperson for Euro RSCG Worldwide PR alongside Salzman. And both Donovan and Meckel will help enhance strategic processes agency-wide and roll out Euro PR’s proprietary Route 360, a toolbox for ongoing strategic development and seamlessly integrated influence.

“We are delighted to welcome Matt Donovan and Karina Meckel to our growing New York PR team,” Salzman said. “In addition to his strength as a global strategist, Matt is a passionate believer in youth and has spoken out against bad marketing practices aimed at teens. He has also championed the voice of under-30s in the advertising industry—the people who make up the majority of employees but have little say in agency management and principles. Matt and Karina will use their fine-tuned skills in developing brand strategy through The Sisterhood and will help Euro RSCG Worldwide PR strengthen our strategic offering overall.”

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide. Its practice areas include business-to-business, consumer, corporate communications, health care, social media and technology. Digital is positioned at the core of all its offerings, and the agency is a longtime leader in cause marketing and corporate social responsibility. The North American division is the second largest in the Euro RSCG Worldwide PR network after France and has a presence across the United States. For more information, visit havaspr.com/us.

TOUGH TIMES DRIVE AMERICANS TO TAKE FAR MORE INTEREST IN SERIOUS ISSUES

Survey Shows Interest in Celebrities Waning

New York—Feb. 15, 2010—Whether or not Americans heeded President Obama’s inaugural admonition to “put away childish things,” they have certainly developed a lot more interest in serious issues. A new national survey shows self-declared interest in a raft of weighty matters has grown, while almost half of Americans (48.2 percent) say they’ve become less interested in celebrities over the past 12 to 18 months.

Losing their appetite for celebrity antics, 46.4 percent of Americans are more interested in general news than they were. This news-hungry trend is even more pronounced among men than women, with 51 percent of men versus 41.7 percent of women more interested. Taking account of those rating themselves “less interested” (6.7 percent of men versus 10.9 percent of women), the net margin of greater interest in the news is 44.3 percent for men and 30.8 percent of women. This gender skew pertains to all major fields of interest in the survey; higher net percentages of men than women rate themselves more interested.

The findings come from an online “mood monitor” survey of 388 Americans across the country that was commissioned by global integrated marketing communications agency Euro RSCG Worldwide in February 2010. MicroDialogue collected and analyzed the data.

Regarding their own local politics, a net 29.4 percent of men have become more interested, compared with 16.7 percent of women. Men even show a net increase in interest in the local politics of other areas (net 10.8 percent more), whereas women show a net decrease of interest (net 6.2 percent less). Moving the focus up to the politics of their own state, there’s a surge of greater interest with net 47.9 percent more men and net 30.2 percent more women. In terms of the politics of other states, net 23.1 percent of men and 9.4 percent of women are more interested. There are clear, strong increases in interest for domestic politics in general, although the margin is far higher with men than with women (net 42.3 percent men versus net 24.5 percent women).

The Great Recession and head-spinning news from Wall Street have pushed economy and finance firmly center stage for Americans. Huge net margins of 63.4 percent of men and 52.1 percent of women rate themselves more interested in these topics than they were 12 to 18 months ago. Business and corporations have also come in for higher levels of interest, although they’re far more of a guy thing: Net 42.3 percent of men are more interested, compared with net 16 percent of women.

It’s no surprise that health care has garnered far more interest over the past 12 to 18 months. Among men, 67.6 percent are more interested, and among women 61.5 percent are more interested. What is surprising is that a small minority rate themselves less interested in the issue: 6.2 percent of men and 8.3 percent of women. This suggests some Americans have been turned off of the whole subject, despite—or perhaps because of—the health-care reform tug-of-war in Congress and across the media.

Although there are consistently higher percentages of men who are more interested in the big issues, there are consistently higher percentages of women who feel growing disapproval with the issues compared with 12 to 18 months ago. With local politics in their area, a net 1.5 percent of men disapprove (25.8 percent more approving versus 27.3 percent more disapproving) but net 14.6 percent of women disapprove (15.1 percent more approving versus 29.7 percent more disapproving). Feelings about politics in respondents’ state of residence are slightly more soured: Net 13.9 percent of men and net 19.3 percent of women disapprove. Farther from home, feelings about domestic politics in general are even more negative: Net 16.9 percent of men and net 26 percent of women are more disapproving now compared with 12 to 18 months ago.

As well as rating their opinions, respondents were also asked in the survey to give their views on their state in their own words. Although some expressed partisan views and a few praised their local politicians, many others longed for politicians to focus on doing a better job. There was a strong current of opinion in favor of dumping incumbents. As a respondent from New York put it: “Politicians have lost the will to represent the people who voted them in. They are only interested in their own power and interests. Most cannot be trusted. When political parties are too involved with their own politics, we the people and the USA suffer greatly.”

With job losses, bailouts and bonuses still looming large, economy and finance score strong overall negative ratings: Net 29.4 percent of men and 45.4 percent of women disapprove more now. It’s a similar story with business and corporations: Net 31 percent of men and 40.6 percent of women now feel more disapproving compared with 12 to 18 months ago.

“A year into the Obama presidency and 18 months into the economic crisis, Americans are looking more closely and more critically than ever at the public issues that affect them,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “As households struggle to manage their budgets in the face of a dire employment market, they’re looking more closely to see whether people in power are behaving more responsibly, too.

“Many Americans aren’t liking what they’re seeing. The stronger ‘disapprove’ scores from American women across major issues suggests that women had higher hopes for things to be managed better,” continued Salzman. “With this disgruntled mood prevailing, we can expect a lot of heat and upset in election contests this year. The country was fractious and divided even when the economy was booming a few years ago. It’s hard to see the mood sweetening as long as debt and budget cuts are the order of the day.”

Respondents are also bracing themselves for higher taxes: Net 39.7 percent of men and 39.1 percent of women are pessimistic about taxation levels in the foreseeable future. Adding to the gloom, net 22.7 percent of men and net 45.8 percent of women are pessimistic about the cost of living.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide. Its practice areas include business-to-business, consumer, corporate communications, health care, social media and technology. Digital is positioned at the core of all its offerings, and the agency is a longtime leader in cause marketing and corporate social responsibility. The North American division is the second largest in the Euro RSCG Worldwide PR network after France and has a presence across the United States. For more information, visit havaspr.com/us.

LAUREN PIERCE BUSH, ALI SUTTON AND CHARLES MADDOCK TO PARTICIPATE IN ONE YOUNG WORLD

Euro RSCG Life Sends Top American Leaders to Leadership Summit Attended by Kofi Annan and Other Luminaries

NEW YORK—Feb. 5, 2010—Euro RSCG Life will sponsor three of America’s top young leaders chosen to be delegates at the One Young World Inaugural Summit in London on Feb. 8-10, 2010. They will participate alongside such international luminaries as Kofi Annan, Archbishop Desmond Tutu and Sir Bob Geldof. Lauren Pierce Bush is CEO and co-founder of FEED, Ali Sutton is executive assistant to former Secretary of State Madeleine Albright at the Albright Stonebridge Group and Charles Maddock is founder of the Charles Maddock Foundation.

One Young World is the first leadership summit for leaders age 25 and under from all the world’s 192 countries to confront the major global challenges of today. As One Young World delegates, Bush, Sutton and Maddock will join several hundred other delegates to conduct plenary sessions and debate, discuss and vote on draft resolutions concerning climate change, world poverty, the changing media, economic justice and corporate social responsibility, among other topics.

“With these three individuals joining the One Young World Inaugural Summit, the U.S. is being represented by its best,” said One Young World co-founder David Jones, global CEO of Havas Worldwide, the advertising and communications services group that is spearheading the summit. “Lauren Pierce Bush is a passionate believer in ending hunger and innovative in her actions to bring that about. Ali Sutton is an articulate voice for social change and pioneer in using the tools of social media. Charles Maddock’s personal story of his medical ordeal and his decision to help others facing the same challenges is inspiring.”

Lauren Pierce Bush is the CEO and co-founder of FEED, a charitable company with the mission of creating good products that help feed the world. Bush told the One Young World Channel on YouTube.com that to be an active global citizen today means “using our passions and talents to make a difference.”

In 2008, Bush launched a new fashion brand, Lauren Piece, using eco-friendly fabrics and materials handmade by artisans around the world. She has been an honorary spokesperson for the United Nations World Food Programme since 2004 and helped launch its Universities Fighting World Hunger initiative.

Ali Sutton is executive assistant to former Secretary of State Madeleine Albright at the Albright Stonebridge Group, a global strategy firm. Previously, she served as the field director of Americans Abroad at the Democratic National Committee and as a field staffer for Obama for America in six primary states. Sutton said recently about living in today’s globalized culture: “What we do on a day-to-day basis can affect people not just in our own community or neighborhood, but worldwide.”

Charles Maddock suffered a severe traumatic brain injury in 2004 and two years later founded the Charles Maddock Foundation to focus on the education of health-care providers in administering critical care to trauma victims. He works in the investment management division of Brown Brothers Harriman & Co. in New York.

Euro RSCG is excited to sponsor these One Young World delegates who are making a difference in the world through their positive leadership and organizing. Medical Marketing & Media has chosen Euro RSCG Life as its Network of the Year for 2010, a reflection of the network’s accomplishments in 2009 as well as its long history of achievement grounded in values.

Euro RSCG Life has worked hard to create a highly entrepreneurial, collaborative environment that lets staff members express themselves and fosters innovation and ideation. The agency has led the industry with its “digital at the core” model. In 2009, Euro RSCG Worldwide won the biggest digital pitch of the year, beating out Digitas to take the global digital business for IBM. Euro was also named digital agency of record and/or social media agency of record for such multinational companies as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint.

At next week’s One Young World summit, Bush, Sutton and Maddock join 19 other American delegates to offer their unique experiences and perspectives as young leaders across sectors with their fingers on the pulse of issues affecting the world today.

About One Young World
One Young World (www.oneyoungworld.com), nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

About Euro RSCG Life
Euro RSCG Life aligns the company’s 60 health-focused agencies into a network with more than 2,000 employees, offering advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services. Its client roster includes Biogen Idec, Novartis, Pfizer, sanofi-aventis, Shire, EMD Serono, Bristol-Myers Squibb and Merck. For more information, visit www.eurorscglife.com.

GLOBAL YOUTH STUDY REVEALS A GENERATION TRANSFORMED

The World’s 20-Somethings Are Marching Toward Change

NEW YORK—Feb. 3, 2010—For the first time in modern history, a generation of young people has been not born, but reborn. The once-labeled Millennial Generation of people now in their 20s were lamented as pampered, unfocused and even solipsistic. But the launch of a historic global leadership summit called One Young World is emerging as a generational hinge: The 20-somethings who were once mocked for their self-focus have revealed themselves as the Real-Time Generation, engaged in the world, armed with the power of social media and narrowcast communications, and defiantly marching toward change.

Although the One Young World Inaugural Summit on Feb. 8-10, 2010, might be the flashpoint of this transformation, the millennials’ emergence as a modern-day iteration of the Great Generation has been developing for years. But only the lead-up to the February summit—which called for the organization of thousands of young people from all the world’s 192 counties, in addition to coordinating assistance from Kofi Annan, Archbishop Desmond Tutu and Nobel Peace Laureate Muhammad Yunus, among other such leaders—has revealed the true extent of the transformation.

In preparation for One Young World, Euro RSCG Worldwide, the global communications firm behind the summit, worked with market research agency YouGovStone to produce one of the most far-reaching and comprehensive studies of global youth opinion ever undertaken. The results uncovered the existence of an astonishing consensus among young people from regions as disparate as Southeast Asia, the Middle East, North America and Australasia.

Two-thirds of the world’s young people agree, according to the One Young World Global Youth Study, that climate change will seriously affect their lives, and 82 percent of them see warming as a threat to future generations. This kind of game-changing consensus among young people extends to the corporate world, which two-thirds of young people think has too much power, and to the role of the media in promoting political freedom.

Leading trendspotter and Euro RSCG Worldwide PR, North America, President Marian Salzman interprets the stereotype-shattering results as defining facets of a generational personality. Salzman recent explained to PRWeek that the Millennial Generation has in fact emerged as the Un-Millennial Generation, or, in her more positive coinage, the Real-Time Generation.

It’s this conception of a generation that has never known life without the unbounded access of the Internet, and has never been muzzled by the high threshold of traditional media communication, that explains both the unexpected consensus found by the One Young World Global Youth Study as well as the worldwide buzz of initiative drawing young people from around the world to the One Young World summit.

Salzman has isolated 10 trends that mark the Real-Time Generation and provide a user’s manual to understanding the effect they will have—and are already having—on the world:

  • The Real-Time Generation has real-time expectations. If information or communication is not happening in real time, it’s not considered relevant or even interesting.
  • Life is lived locally by the Real-Time Generation. In a strange twist, the universality of social media lets 20-somethings locally configure their social networks and online information.
  • Radical transparency is an assumed part of their lives. Reality TV and the openness of the Internet means that for the Real-Time Generation, if it exists or occurred, it can be found online.
  • The world is free, or at least cheap. The Real-Time Generation came up in the age of inexpensive manufacturing and free Web service. To them, rock-bottom prices are simply expected.
  • Luxury is the norm. The steep rise in standards of living and the proliferation of what once were considered luxury goods got the Real-Times used to the good life.
  • Entertainment is a must. Whether it’s to learn a new language, make a phone call or even pump gas into their car, entertainment is an ever-present reality that Real-Times won’t go without.
  • Global concern underpins their lives. Even as they insist on entertainment, they’re ardent about the environment, economic justice, world health and poverty.
  • Pro-business, but anti-multinational, the Real-Time Generation sees global business as a potential for positive change but is well aware of its tendency toward excess and abuse.
  • Media bias is understood as a constant, and, thus, regulation is required, according to Real-Times, to ensure that the media maintains its independence from government and business.
  • Naturally focused on “me,” but aspiring to “we,” the Real-Time Generation learned from boomer parents about the primacy of individuality but still believes that no individual is truly happy while others suffer.

About One Young World
One Young World (www.oneyoungworld.com), nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

YOUTH COORDINATOR TO JOIN GLOBAL LEADERS AT ONE YOUNG WORLD INAUGURAL SUMMIT

Rachel Haltom-Irwin to Serve as Summit Counselor with Kofi Annan, Desmond Tutu, Bob Geldof and Others

NEW YORK—Jan. 27, 2010—Rachel Haltom-Irwin announced today she will be participating alongside such international luminaries as Kofi Annan, Archbishop Desmond Tutu and Sir Bob Geldof in the One Young World Inaugural Summit in London on Feb. 8-10, 2010. Haltom-Irwin will contribute her expertise as youth coordinator for the 2008 Obama presidential campaign and from her former position as the coordinator of the White House intern program to her role as a One Young World counselor.

One Young World is the first leadership summit for leaders age 25 and under from all the world’s 192 countries to confront the major global challenges of today. As a One Young World counselor, Haltom-Irwin will help guide several hundred delegates as they conduct plenary sessions and debate, discuss and vote on draft resolutions concerning climate change, world poverty, the changing media, economic justice and corporate social responsibility, among other topics. One Young World counselors also include Annan, Tutu, former President of Peru Alejandro Toledo and U.N. Director of Political Affairs Nick Haysom.

“With Rachel Haltom-Irwin joining the One Young World Inaugural Summit, the U.S. has the distinction of being represented by an outspoken and forward-thinking proponent for positive global change,” said One Young World co-founder David Jones, global CEO of Havas Worldwide, theadvertising and communications services group that is spearheading the summit.

“America has clearly shown it wants meaningful change right now, and there is no better way to create that kind of progress than by engaging young people from around the world,” Haltom-Irwin said. “Serving as a One Young World counselor is a rare opportunity to achieve this in a meaningful way and on a global scale.”

Haltom-Irwin developed her unique ability to reach out to and organize energized young people as the Iowa Youth Vote director of the Obama campaign, a position she filled when she was 25, the same age as many of the One Young World delegates. Haltom-Irwin has also led a number of successful corporate social responsibility efforts, such as the Wal-Mart Watch campaign, and socially aware lobbying campaigns such as Americans United to Protect Social Security.

At the February summit, Haltom-Irwin will deliver addresses related to some of the six key global topics. After the first plenary session on the environment, Nobel Peace Prize Laureate Muhammad Yunus will speak on social responsibility, followed by HRH Crown Prince Haakon of Norway addressing delegates on global dignity. Subsequent plenary sessions on the first day of sessions alone include “Interfaith Dialogue,” led by Martin Davidson, CEO of the British Council, and “The Role of Global Business,” led by Harald Ludwig, co-chairman of Lionsgate Entertainment, and Elio Leoni-Sceti, global CEO of EMI Worldwide.

In addition to the contribution of distinguished global leaders, the One Young World delegates offer their unique experiences and perspectives as young leaders across sectors with their fingers on the pulse of issues affecting the world today. Because of this, many delegates see One Young World as a critical first opportunity to address the global issues that are increasingly affecting their local communities.

Vietnam delegate Vo Thi Luu said, “By means of the One Young World summit, and along with the support of Kofi Annan, Archbishop Desmond Tutu and Bob Geldof as counselors, we are creating a general global platform to bring leaders of our generation together to raise our voice.”

“Political leadership is a very important thing,” Ethiopian delegate Lina Imran explained. “It has the power to save many lives, build schools and bring about economic and social development. But the involvement of the youth in this is imperative.”

About One Young World
One Young World (www.oneyoungworld.com), nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

About Havas Worldwide
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona, respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people. For more information, go to www.havas.com.

SENATOR JOHN KERRY TO ADDRESS INAUGURAL SUMMIT OF ONE YOUNG WORLD IN LONDON

Chairman of the U.S. Foreign Relations Committee and Senior Senator from Massachusetts Will Help Lead Plenary Session on the Environment

NEW YORK—Jan. 26, 2010—U.S. Senator John Kerry is the latest addition to the list of distinguished politicians, scholars and business people who will address more than 1,000 young people from around the world at the One Young World Inaugural Summit in London beginning on Feb. 8.

The delegates, who will represent more than 100 countries and were selected for their exceptional leadership potential, will gather in London for the Opening Ceremony at London’s historic Old Billingsgate. At the ceremony, they will be introduced to the One Young World counsellors, who will guide and advise them during two days of plenary sessions on the biggest issues facing the world: the environment and its protection, interfaith dialogue, the role of global business, the changing power of the media, global health and politics for a positive future. Delegates will vote on the One Young World resolutions at the sessions, to be held in the Excel Centre, site of the recent G20 meeting.

Welcoming Kerry’s involvement and noting his passionate actions for reform in a variety of areas, David Jones, One Young World co-founder and global CEO of Havas Worldwide, said: “Senator Kerry represents the finest of the American creed as well as respect for the world’s citizens. He embodies the best of his generation’s commitment and hasn’t lost his youthful ardor for a better planet and community.

“Senator Kerry is a change agent and an inspiration for young people, especially because this generation of young people is dramatically different than any generation that has gone before it; the digital revolution has given them unparalleled access to information and unprecedented power to effect major change. I’m extremely excited to see what resolutions they come up with and their subsequent impact in the world. If the world’s leaders can’t make the right decisions, maybe the world’s young people can help them.”

Kerry will be joining counsellors who include Desmond Tutu, Bob Geldof, Muhammad Yunus, Kofi Annan, Oscar Morales (founder of One Million Voices Against FARC), Nick Haysom (director of political affairs at the United Nations), Harald Ludwig (co-chairman of Lionsgate Entertainment), Tony Fernandes (founder and CEO of AirAsia), Elio Leoni-Sceti (global CEO of EMI Music), Richard Sambrook (director of BBC Global News), Zhang Deguang (former deputy foreign minister of China), Carole Stone (managing director of YouGovStone), Alejandro Toledo (former president of Peru), Santanu Das (founder of TranSwitch Corp.) and Martin Davidson (chief executive of the British Council).

One Young World aims to give young people of leadership caliber a high-profile platform for their views. The counsellors are united in their belief that young people should have the right to influence world leaders on the legacy for future generations regarding many of the problems of global importance the world faces today.

Requests for interviews with the counsellors or co-founders David Jones and Kate Robertson, Euro RSCG group chairman, should be made through Marian Salzman and Eric Edge. Requests for accreditation to attend and observe the summit should go to http://www.oneyoungworld.com/press/registration/.

About One Young World
One Young World (www.oneyoungworld.com), nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

About Havas Worldwide
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona, respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people. For more information, go to www.havas.com.


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