Press Releases

HAVAS PR LAUNCHES FIRST U.S. PRACTICE IN GLUTEN-FREE FOOD/BEVERAGE

The Portfolio of Gluten-Free Products Includes Pirate’s Booty, Au Bon Pain Seasonal Menus and Fruit-and-Veggie Frozen Snack Ruby Rocket’s

PHOENIX—April 1, 2015—Award-winning New York–based agency Havas PR has carved out a portfolio with a cutting-edge niche: the gluten-free movement, which it is now packaging into the first dedicated PR practice in the U.S. for gluten-free products. Gluten-free is currently exploding in popularity among consumers who are looking for “better-for-you” alternatives in a sea of food and beverage choices, and Havas PR has recently taken on the call to amplify the gluten-free message for multiple clients.

Havas PR has supported Pirate Brands through the continued growth of its popular Pirate’s Booty brand, with new flavors and packaging, highlighting the fact that it is—and always has been—a gluten-free choice. The company had its first branded float in the 2014 Macy’s Thanksgiving Day Parade, with a media push by Havas that resulted in broadcast-network morning-show coverage, among others. All of Pirate Brands’ snacks (except for the recently launched macaroni and cheese) are gluten-free, including Pirate’s Booty, Crunchy Treasures, Pirate’s Booty Fruity Booty, Original Tings, Smart Puffs and the brand-new Pirate’s Booty Carrot Snacks.

Havas also helped B&G Foods launch new gluten-free CLVR bars from Rickland Orchards.

In the Northeast, for two years Havas PR has represented Au Bon Pain, the fast-casual chain that prides itself on offering balanced choices for all its customers. Havas publicizes seasonal menus, which offer a variety of options—fresh choices for the most health-conscious of eaters as well as indulgent pastry items for the occasional splurge.

Additionally, Havas PR has been the driving force behind the meteoric rise of Ruby Rocket’s, a line of fruit-and-veggie frozen snacks made with all-natural ingredients and boasting one of the lowest sugar counts of any frozen ice pop in the market. Havas has driven a hyperlocal approach with the brand, facilitating its introduction to schools via healthy-eating assemblies, as well as orchestrating its inclusion in healthy-foods expos.

“As an agency, we are dedicated trendspotters, always keeping our gaze to what’s next and playing to the strength of passionate populations,” said Jody Sunna, executive vice president, lifestyle, Havas PR North America. “As we provide the very highest level of service on each of our accounts, we are often delighted to see the thread of current and future making its way through the stories we tell for our clients—and right now, a strong and compelling thread we are seeing is an emphasis on gluten-free. We will continue to weave this element into the work for clients when and where it’s appropriate.”

Other specialties that Havas PR is carving out with its great work include issues around climate—which got a great boost when the agency won the business of the United Nations Foundation to spearhead the communication of climate science by supporting the launch of the IPCC’s Assessment Report 5 and helping to create the scientific context for a new global agreement on climate change at the UN’s Paris 2015 COP.

Headquartered in New York City with an outpost in Pittsburgh and a presence in Los Angeles and Phoenix, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. For more information, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most-awarded agencies of our size in the U.S. We are a full-service PR shop, providing a full range of public relations services for such top-tier businesses as Au Bon Pain, B&G Snacks, Bayer MaterialScience, Cabot Creamery, Colliers International, Coty Inc., the Economist Group, Epic Hearing Healthcare, Frederique’s Choice, #GivingTuesday, Lymphoma & Leukemia Society, National Lipid Association, Ruby Rocket’s, Transitions Optical, United Nations Foundation and UN Women, among many others. For more information, go to us.havaspr.com.

HAVAS PR OPENS SHOP IN PHOENIX, NAMED AOR BY FOX RESTAURANT CONCEPTS

Practice Leads Will Host Complimentary Strategy Session for Arizona Nonprofits

PHOENIX—Feb. 17, 2015—Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients.

In lieu of a grand opening celebration, Havas PR has decided to give back to its new community by hosting a strategy session on March 10 for local Arizona-based nonprofits. At this event, Community & Cause, Havas PR will offer each registered nonprofit a complimentary hourlong session with a practice lead.

The agency’s Hispanic practice, Conexiones, will now be housed in Phoenix and New York City. The Phoenix office will share the agency’s largest Hispanic account (a national retailer) and a global campaign on gender equality. Havas PR will also tap into its global research, creative and digital departments to support the Phoenix office.

“Our goal is to integrate ourselves into the Phoenix and Arizona culture and the minds of those who serve the area’s most vulnerable,” said Marian Salzman, CEO, Havas PR North America. “It will give us an opportunity to do well for others by doing good work.”

Havas PR was recently named AOR for Fox Restaurant Concepts, headquartered in Phoenix. Fox has 15 restaurant concepts and 39 locations throughout Arizona. “As we grow, it is important to have an agency partner that understands the growing complexities of hospitality,” said Anita Walker, vice president of marketing, Fox Restaurant Concepts. “Havas PR brings a global perspective and an understanding of what is important at the customer level—two insights that are critical to our business.”

Additionally, Havas PR will be representing the following clients out of the Phoenix office:

  • SocialWhirled, an award-winning cloud-based platform that allows for easy creation of marketing and advertising campaigns across the social-mobile-digital landscape. Clients include many national brands, such as Pepsi, Walgreens, Intel and their agencies.
  • Big Lots, a unique, nontraditional discount retailer operating 1,495 stores in 48 states with product assortments in the merchandise categories of food, consumables, furniture and home décor, seasonal, soft home, hard home, and electronics and accessories.
  • Indigenous Peoples Law and Policy Program at the University of Arizona’s James E. Rogers College of Law, long renowned for its work in helping to protect the rights of often-underserved communities.

Havas PR has made several new hires for the Phoenix office, including Angela Carrasco, who will be managing Hispanic media relations and social efforts, and Stephanie Clarke and Katie Snyder, who will manage accounts. The Arizona offer will be infused with Havas PR’s award-winning strategic tools, including its Red Thread newscrafting technique; the agency prides itself on creating stories that allow clients to be the news.

“Organizational footprints are expanding beyond just square footage,” stated Salzman. “We are discovering and engaging new consumer segments through social platforms, brand innovations and digital touch points. We will continue to go where the consumer leads us.”

To learn more about Havas PR Phoenix or to register for the nonprofit strategy session, contact Katie Snyder at 480-286-2411.

Headquartered in New York City, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. With a presence in Boston, Los Angeles, Pittsburgh and Providence, R.I., Havas PR now expands its reach to Phoenix. For more information, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most-awarded agencies of our size in the U.S. We are a full-service PR shop, providing a full range of public relations services for such top-tier businesses as Au Bon Pain, B&G Snacks, Bayer MaterialScience, Cabot Creamery, Colliers International, Coty Inc., the Economist Group, Epic Hearing Healthcare, Frederique’s Choice, #GivingTuesday, Lymphoma & Leukemia Society, National Lipid Association, Ruby Rocket’s, Transitions Optical, United Nations Foundation and UN Women, among many others. For more information, go to us.havaspr.com.