Press Releases

MILLENNIALS LIVING IN THE STATES BORDERING MEXICO NAME THE TOP 10 CITIES IN THE REGION FOR THEIR GENERATION

San Antonio Tops the List

NEW YORK—July 8, 2014—The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the four U.S. states bordering Mexico, a microcosm of the U.S. Hispanic community. Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in 25 years.

Because of those reasons and many more, Havas PR North America surveyed 800 18- to 34-year-olds, both Hispanic and non-Hispanic, in the four states (Arizona, California, New Mexico and Texas). The agency’s report on the findings, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” examines the opinions of these “border millennials” on key areas such as family, food, work and more.

Among other questions, Havas PR asked these young respondents which cities in the Southwest will be the best places for their generation. The top 10:

  1. San Antonio
  2. San Diego
  3. Los Angeles
  4. Phoenix
  5. Austin
  6. Albuquerque
  7. Dallas–Ft. Worth
  8. Houston
  9. San Francisco
  10. Tucson

“The highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor,” said Marian Salzman, Havas PR North America CEO. “Our queries were open-ended, by the way, so it’s not as if we supplied our list and asked them to prioritize their ‘where.’ We all need to be keeping an eye on these cities as we think about where the next generation will flourish.”

In addition, the agency discovered that staying close to family is important to many respondents—and that they will never leave the Southwest. This is especially true for Hispanics (51 percent versus 44 percent of non-Hispanics).

To receive a copy of the “Mi Casa” report, write to james.mann@havasww.com.

About Havas PR North America
As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, our agency is one of the most awarded of its size in the U.S. We created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 (and were a finalist in 2013) and work across B2B and B2C spaces. For more information: us.havaspr.com.

THE HAVAS WORLDWIDE CLIMATE PRACTICE LAUNCHES TODAY

The New Global Climate Change Communications Practice Is a Group of the Havas PR Global Collective

  • The new climate communications team launched by Havas PR’s Global Collective will gather experts from more than a dozen offices, spanning six continents.
  • Pete Bowyer (former spokesman to H.E. Kofi Annan on climate justice) will lead the practice, reporting to Marian Salzman (Global Collective Steering Committee Chair).
  • The United Nations Foundation–Havas campaign “Communicating the Science Behind Climate Change” garners awards and nominations from the global PR industry.

NEW YORK—July 1, 2014—Havas PR today launches its new global climate change communications group, the Havas Worldwide Climate Practice. The team brings together best-in-class communications experts in key geopolitical centers around the world. The practice will be led by Pete Bowyer, who was the spokesman to former UN Secretary-General H.E. Kofi Annan on climate justice issues in the runup to the Copenhagen Climate Change Conference in 2009. He will report into Marian Salzman, PRWeek’s 2014 Global Agency Professional of the Year and Havas PR North America CEO, for U.S. and Europe and to James Wright, managing director of Red Agency Australia and Havas PR APAC, for APAC. The Havas Worldwide Climate Practice will provide strategic consulting, communications advice and campaign mobilization to clients on one of the most urgent issues facing our generation.

“There is real momentum developing across the world as a new global agreement on climate change approaches at the UN Paris Conference next year,” said Bowyer. “It’s a top priority of UN Secretary-General Ban Ki-moon, the IMF and the World Bank, and world leaders are beginning to face up to the greatest global challenge of our age. But business and civil society have key roles to play as well. The Havas Worldwide Climate Practice will ensure that their voices are a critical part of that conversation, too.”

The Havas Worldwide Climate Practice will have three regional hubs: London (covering EMEA), New York City (covering the Americas) and Sydney (covering APAC). John Casey, global director for the Havas–United Nations Foundation climate change team, will run the Americas hub; James Wright, who leads Havas’ engagement with WWF in Australia, will lead the APAC hub; Bowyer will operate the London office.

On-the-ground experts, each with direct experience with the issue, will support the hubs from more than a dozen countries (including Belgium, Brazil, China, France, Germany, Japan, Mexico, Poland, South Africa and UAE) to cover the leading geopolitical centers of influence. The Havas PR practice embodies the company’s belief that “Local is the new global” by drawing on its local knowledge and excellence in each key market.

“I am unbelievably excited about the launch of the Havas Worldwide Climate Practice,” said Salzman, who is also CEO of Havas PR North America. “Over the past five years, our people have been doing incredible, thoughtful and award-winning work on climate change. Looking ahead, the issue of climate will surely trend in 2015, and no other global communications network can claim our degree of firsthand experience or is better equipped to advise clients in this critically important area.”

The Havas Worldwide Climate Practice team’s experience on climate change includes work with some of the world’s most prominent institutions, corporations and spokespeople, such as:

  • Launching Earth Hour with WWF, beginning in Sydney in 2007 and now a global event observed in 160-plus countries and territories and more than 7,000 cities and towns that has become the world’s largest grassroots movement for the environment
  • Launching the Onedidit website in Brussels, designed to draw consumer attention to their own climate footprint (2008)
  • Creating H.E. Kofi Annan’s “Tck Tck Tck: Time for Climate Justice” campaign in the runup to the UN’s Climate Change Conference in Copenhagen (2009)
  • Launching Dara International’s Climate Vulnerability Monitor with President Mohamed Nasheed of the Maldives at simultaneous press conferences in London and Cancún during the UN’s Cancún Climate Change Conference (2010)
  • Working together with the United Nations Foundation to develop a global communications network in more than a dozen countries to communicate the science behind climate change for the launch of the IPCC’s Fifth Assessment Report (2013-14)
  • Launching Ban Ki-moon’s Big Data Climate Challenge as part of the preparations for the UN Secretary-General’s September Climate Summit (2014)
  • Designing and implementing a communications program for a prominent individual to mobilize French public opinion around climate change in the runup to the UN Climate Change Conference in 2015 in Paris (2014-15)

Havas PR’s work for the United Nations Foundation has been a winner and/or finalist for numerous awards in the public relations industry around the world this year, including:

  • Global: International Public Relations Association Golden World Awards (winner, Environmental, Agency) and PRWeek Global Awards (finalist, Issues and Crisis Campaign of the Year)
  • Australia: CommsCon Awards (finalist, Issues Management; finalist, Government Relations Campaign) and PRWeek Asia Awards (winner, Public Affairs Campaign of the Year)
  • United Kingdom: Chartered Institute of Public Relations Awards (finalist, Global Campaign of the Year)
  • United States: Bulldog Reporter CSR Awards (silver, Best Green/Environmental Campaign), PRSA Big Apple Awards (winner, Public Affairs, Government, Associations and Nonprofit Organizations) and SABRE Awards (finalist, Global Campaign)

“Havas’ worldwide team had the combination we needed of geographic reach, creative talent, climate expertise, political savvy, proactive media relations and digital media acumen,” said Sahar Wali, communications director for Strategic Climate and Energy Initiatives, United Nations Foundation. “They have been a key strategic asset to the United Nations Foundation in our work on climate change communications, helping us to penetrate new markets in new ways and take the global climate conversation to the next level.”

About the Havas PR Global Collective
Havas PR is the public relations and corporate communications arm of global advertising and communications services company Havas Worldwide, present in more than 75 countries on six continents. Together, our three dozen agencies and networks worldwide are one collective connected to one commitment: Future First. For more information, visit havaspr.com.

HAVAS PR NORTH AMERICA STUDY REVEALS KEY INSIGHTS FROM MILLENNIALS IN THE U.S.-MEXICO BORDER STATES

A Look into the Lifestyles of Young People in This Microcosm of the U.S. Hispanic Community Points to a Future in Which “Latin America” Is Redefined

NEW YORK—July 1, 2014—The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the states bordering Mexico, a microcosm of the U.S. Hispanic community. The sphere of influence in the U.S. has always been New York City and Los Angeles, and although they still matter, this border is like a port, where change happens.

Because of that, Havas PR North America surveyed 18- to 34-year-olds, both Hispanic and non-Hispanic, in those states (Arizona, California, New Mexico and Texas). The focus there has often been negative but is now more widely known as vibrant, exemplifying the true “Latin” in “America.” Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in the next 25 years.

The agency’s study launching today, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” examines the opinions of these “border millennials” on key areas such as family, food, work and more. It looks at current data through the lens of trendspotting, a key tool for Havas PR that distills information for brands into what’s important now and next.

Among the most compelling findings:

  • Hispanic-Americans are very connected to culture and family, virtually and physically. Many respondents say it’s important to stay close to family—and that they will never leave the Southwest. This is especially true for Hispanics (51 percent versus 44 percent of non-Hispanics).
  • They are entrepreneurial and ambitious. More Hispanic-Americans dream of owning their own business than non-Hispanics (54 percent versus 43 percent).
  • Location is important. San Antonio tops the magnet cities for border millennials; rounding out the top 10 (in order of popularity): San Diego, Los Angeles, Phoenix, Austin, Albuquerque, Dallas–Fort Worth, Houston, San Francisco and Tucson.

“It’s easy to focus on either the similarities between Hispanic-Americans and other people or the differences, but businesses need to understand both and address Hispanic-Americans in ways that honor their identities as Americans and Hispanics,” said Marian Salzman, Havas PR North America CEO. “Brands and millennials are frustrated at the lack of targeting solely to this demographic. Hispanic-Americans will act as culture and business bridges to the rest of the hemisphere, something brands and corporations need to know to stay ahead.”

To help them do that, Havas PR is also today formalizing Havas Conexiones, its multicultural agency within an agency. Havas Conexiones was created to recognize the need to address Latinos in a culturally relevant way and connect them authentically with brands. Its philosophy is rooted in the understanding of the importance of relationships within the Hispanic community. The team knows these relationships inside and out: The offer is led by five Latinas—Daniela Fleisman, Kendra Matathia, Mayra Meza, Laura Pacas and Priscilla Ramos—with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds who are best in class in their Hispanic/Latino marketing experience.

Havas PR North America developed the border millennials survey, which was fielded online by iTracks in March 2014. It achieved a random and representative sample of 804 respondents ages 18 to 34 from the four Southwest border states. To receive a copy, write to james.mann@havasww.com.

About Havas PR North America
As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most awarded agencies of its size in the U.S. We created PRWeek’s Multicultural Marketing Campaign of the Year for 2012 (and were a finalist in 2013) and work across B2B and B2C spaces. For more information: us.havaspr.com.

About Havas Conexiones
The Hispanic-focused agency within an agency of Havas PR North America is built around the fundamental truths of the real Latin in America. Five Latinas—whose backgrounds are Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican—lead the efforts with a presence in California, New York City and Texas. For more information, go to havasconexiones.com.

HAVAS PR NORTH AMERICA FORMALIZES HAVAS CONEXIONES, ITS HISPANIC MARKETING OFFER

The Agency Within an Agency Will Help Brands Connect Authentically with Hispanic Consumers

NEW YORK—July 1, 2014—Havas PR North America today formalizes Havas Conexiones, an agency within an agency that helps brands connect with Hispanics. This micro con encanto—multicultural practice—is different from other Hispanic marketing offers for many reasons, with broad coverage in offices in California, New York and Texas being just the beginning. Latin is everywhere in America now; already the largest racial/
ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in the next 25 years.

Havas Conexiones creates campaigns rooted in a deep and intimate knowledge of the Hispanic community’s traditions and values in order to develop authentic, meaningful and enduring connections between brands and consumers.

Its philosophy is rooted in the understanding of the importance of relationships within the Hispanic community. The team knows these relationships inside and out: The offer is led by five Latinas with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds who are best in class in their Hispanic/Latino marketing experience. They came together because they are passionate about their work and recognize the need to address Latinos in a culturally relevant way.

“Growing up with one foot in our home countries and another in the U.S. gives us automatically the ability to think empathetically like global citizens,” said Mayra Meza, Havas Conexiones Media Relations Director (Austin, Texas, office). “We factor in our deep-seated traditions with our American acculturation to homogenize the perfect fusion that we know brands seek. If we know it, we can communicate it seamlessly.”

“Latinos are influencing ‘mainstream’ trends in everything from food to fashion to technology,” said Kendra Matathia, Havas Conexiones Senior Vice President (Southern California office). “Understanding how these trends are based in the deep cultural values and traditions of communities along the border—and beyond—allows us to build long-lasting connections with Hispanic consumers.”

“Hispanic millennials are changing the way in which we communicate through social media,” said Laura Pacas, Havas Conexiones Senior Account Executive (New York City office). “They are setting the new standard for fluency in mobile technology, something that we closely examine as we develop ideas and messaging for our diverse campaigns.”

For more information about Havas Conexiones, go to havasconexiones.com. To receive a copy of Havas PR’s latest study, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” which surveys 18- to 34-year-olds (Hispanic and non-Hispanic) in the four states bordering Mexico, send an email to james.mann@havasww.com.

About Havas PR North America
As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most awarded agencies of its size in the U.S. We created PRWeek’s Multicultural Campaign of the Year for 2012 and were a finalist in 2013. For more information, go to us.havaspr.com.

About Havas Conexiones
The Hispanic-focused agency within an agency of Havas PR North America is built around the fundamental truths of the real Latin in America. Five Latinas—whose backgrounds are Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican—lead the efforts with offices in California, New York City and Texas. For more information, go to havasconexiones.com.

THE HAVAS PR GLOBAL COLLECTIVE WINS FOUR TOP HONORS AT THE INAUGURAL PRWEEK GLOBAL AWARDS

Agencies and Affiliates of the Collective Were Also Distinguished with Five Finalist Spots

NEW YORK—May 16, 2014—Last night in Barcelona, the Havas PR Global Collective received four top honors in the first PRWeek Global award competition:

  • Global Nonprofit Campaign of the Year: United Nations Foundation/92Y #GivingTuesday (Havas PR North America and four non-Havas agencies)
  • Highly Commended, the Airfood Project (Havas Worldwide Paris)
  • Global Professional of the Year, Agency: Marian Salzman (CEO, Havas PR North America; Global Chair, Havas PR Collective)
  • Global Citizenship, Highly Commended: The Airfood Project

The Collective and its agencies/affiliates were also named to the shortlist in five categories:

  • Global Citizenship: The Collective
  • Issues and Crisis Campaign of the Year: United Nations Foundation climate consortium (run by the Collective)
  • Consumer Launch Campaign of the Year: Original Factory Shop (Havas PR UK)
  • Global Partnership: Patricia Phelps de Cisneros Collection (Llorente & Cuenca)
  • International Agency of the Year: Llorente & Cuenca

“We are the new agency model—about cause, creativity and collaboration—and our wins in this show reinforce the relevance and effectiveness of being networked versus a network,” said Salzman. “For some campaigns, like #GivingTuesday, we partner far beyond Havas; for others, we activate our offices globally, as we did when creating the climate consortium for the United Nations Foundation.”

She added: “On a personal note, these wins, and my own honor, reinforce the power of team. Although I was physically out of the office for about three months in 2013, working remotely while recovering from brain tumor surgery, then a ruptured appendix, we collaborated seamlessly around the world without regard to time, place or perspective, making it all about the clients, the work and delivering on our mission of making our clients be the news. ‘Networked versus a network’ and ‘Virtuality as reality’ both contributed to a fabulous year of creative marketing and teamwork. My award belongs to the global team.”

About the Havas PR Global Collective
Havas PR is the public relations and corporate communications arm of global advertising and communications services company Havas Worldwide, present in more than 75 countries on six continents. Together, our three dozen agencies and networks worldwide are one collective connected to one commitment: Future First. For more information, visit havaspr.com.

HAVAS PR NORTH AMERICA CEO MARIAN SALZMAN OFFERS “THINK DIFFERENT” JOURNEY TO UNIVERSITY OF ARIZONA STUDENTS

The New PRWeek Global Agency Professional of the Year Was Speaking to Eller College of Management Marketing Students as She Won Top Industry Honors in Barcelona

NEW YORK—May 16, 2014—In a commencement week speech, Marian Salzman, the global trendspotter who popularized “metrosexual” and most recently has written about the rise of conscientious capitalism, shared insights and trends with Eller College of Management marketing students to help guide their personal brands as they graduate.

Salzman first related stories from her career, including her work with Chiat/Day on Apple’s “Think Different” campaign and her early adoption of all things Internet from a temporary home base of The Netherlands.

Then she offered advice for students to make their own “think different” journey, in the form of five trends:

  • Have a sense of place. “If you can be a pioneer and realize the power of work in the cloud, you can find your very own place and build a community of like-minded people who embrace the power of change.”
  • Don’t follow the pack. “It’s tempting to fall in line when you leave school, to take the path most traveled. That’s great for some, but if you like to zag when everyone else is zigging, embrace that.”
  • Know that chaos can be good. Even great. “If you embrace the power of change, you’ve got to be ready for chaos—from having a late-night inspiration to finding a way to fight off insomnia while you enter yet another time zone.”
  • Reinvent work. “I have great hope that your generation, now well past being digital natives, will show us how it’s done, with courting and flirting of many opportunities along the way.”
  • Practice compassion. “As you pave the way for the next generation, practice compassion in everything you do—from the way you treat people at work to a lifelong dedication to always giving back.”

For more information about Salzman, visit mariansalzman.com and us.havaspr.com.

About Havas PR North America
Headquartered in New York City, Havas PR North America, part of the Havas PR Collective (networked, not a network), is one of the most awarded agencies of its size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA NAMED TO 12 FINALIST SPOTS IN ONE WEEK
IN LOCAL, NATIONAL AND GLOBAL AWARD COMPETITIONS

The Agency’s Innovative Work for the United Nations Foundation and GODIVA Leads the Lists

NEW YORK—April 16, 2014—Havas PR North America has received a dozen new industry honors in the past week: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. The agency’s expertise in media relations, cause, innovation and social media is clear when seeing its honored campaigns, initiatives and people:

Big Apple Awards (PRSA, New York Chapter)

  • Ford Warriors in Pink (Corporate Social Responsibility, Business)
  • GODIVA #TruffleTakeoff Tour (New Media/Social Media Campaign, Consumer Products & Services)
  • UN Foundation climate consortium (Public Affairs, Government, Associations & Non-Profit Organizations)
  • UN Foundation/92Y #GivingTuesday (Government, Associations & Non-Profit Organizations) (with four other agencies)

PRWeek Global Awards

  • UN Foundation climate consortium (Issues and Crisis Campaign of the Year)
  • UN Foundation/92Y #GivingTuesday (Non-Profit Campaign of the Year)
  • Havas PR Global Collective (Global Citizenship)
  • Marian Salzman (Global Professional of the Year—Agency)

SABRE Awards (Superior Achievement in Branding and Reputation)

  • GODIVA #TruffleTakeoff Tour (Consumer Marketing, New Product)
  • UN Foundation climate consortium (Global Campaign)
  • UN Foundation/92Y #GivingTuesday (Not-for-Profit Organizations)
  • SocialProvidence (PR Agency Marketing)

“We’re incredibly honored to work with organizations such as the UN Foundation and GODIVA, both of whom see us as partners in newscrafting stories,” said Marian Salzman, Havas PR North America CEO and chair of Havas PR’s Global Collective. “And we’re proud that our work for them has resonated not only with their target audiences—educating people, changing attitudes, focusing on giving, increasing sales and donations—but also with our communications peers judging the thousands of entries in these competitions.”

Salzman last year created SocialProvidence, a social media marketing consultancy run by two 23-year-old Venture for America fellows. SocialProvidence led the digital campaign for the nationwide tour of GODIVA’s new Truffle Flights, a finalist in the Big Apple and SABRE competitions. SocialProvidence itself is up for the PR Agency Marketing SABRE.

About Havas PR North America
As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most awarded agencies of its size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA BEGINS NEW YEAR WITH WINNING STREAK

The Agency Has Begun Collaborating with Au Bon Pain, Penn Wharton Public Policy Initiative, Lehigh University and More

NEW YORK—March 10, 2014—Havas PR North America, the public relations arm of global communications giant Havas Worldwide, today announced 10 clients it has added recently in a remarkably fruitful period over the past several weeks. @havasprus, as the agency is known, has begun account work for a wide range of new clients, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; the Nugget Spot; and Penn Wharton Public Policy Initiative, among others.

As agency of record for Au Bon Pain, @havasprus is charged with building national/regional brand awareness and supporting the seasonal menu items of the internationally recognized leader in the fast casual restaurant category.

Building on its growing food expertise, @havasprus turned the Nugget Spot, Manhattan’s first restaurant to specialize in nuggets, into the go-to for takeout in its first two months of operation.

For Lehigh University Baker Center Entrepreneurship, Creativity and Innovation, @havasprus has been appointed AOR to promote the department’s multiple high-impact programs and partnerships, including LehighSiliconValley. Lehigh is one of Entrepreneur magazine’s Top 25 Undergraduate Entrepreneurial Colleges.

Penn Wharton PPI has engaged @havasprus to position the research and education hub as a go-to resource for information, analysis and deep understanding on key economic issues affecting the U.S. and government policy today and tomorrow.

“Each of these clients is so exciting to us because we share their love of pushing the envelope and the ways they set a new standard in creativity and embrace new technologies,” said Marian Salzman, CEO of @havasprus. “We’re honored to have been chosen by them, and we are eager to put our expertise in media placement, social media, strategy and trend forecasting, among many other strengths, to great effect.”

Additional recent wins for @havasprus include confidential assignments to its global healthcare team.

For more information about @havasprus, please visit us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago, New England and Orange County, Calif., Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Coty, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

THEY “CAME OUT” 10 YEARS AGO—WHERE ARE THEY NOW?

A Paper from the Global Trendspotter Who Popularized the Term “Metrosexual” in 2003 Charts the Evolution of Men Since Then

NEW YORK—Feb. 18, 2014—Readers of The New York Times on June 22, 2003, were the first to witness the “coming out” of the metrosexual, where trendspotter Marian Salzman said this: “Their heightened sense of aesthetics is very, very pronounced. They’re the style makers. It doesn’t mean your average Joe American is going to copy everything they do. But unless you study these guys you don’t know where Joe American is heading.”

Salzman—currently CEO of Havas PR North America, she was chief strategy officer of Euro RSCG, predecessor to Havas PR’s parent company, Havas—has been studying the evolution of men ever since. Back then, she and her team noted how the term “metrosexual,” coined by British journalist Mark Simpson, fit trends they were seeing throughout society and adapted it for a client. Then Salzman took it to just about every corner of pop culture and around the globe.

Masculinity has evolved significantly—much like the now-retired metrosexual poster boy, David Beckham—
and Havas PR has moved along with it. The agency has helped define the new look of men through thought leadership in the form of books (most notably The Future of Men), blog posts, bylined articles, speaking engagements and more. The latest is a white paper called “Being a Man: The Metrosexual a Decade On.”

This update offers comments about men (and the marketers who love them) from Havas PR’s trendscout network worldwide grouped into 10 sightings, from how men today value self-care and are tuned in to women to the multiple roles they now play.

“The men’s market appeared from nowhere and blossomed in 2003-04, and we were at the forefront in recognizing the softer side of men,” says Salzman. “A decade later, we are seeing men and women redefining the gender dynamic. This is the new dance, with gender blurring at the core of what’s next.”

To read more about the white paper’s 10 sightings in detail, discover what Havas trendscouts are saying about men today and read the agency’s conclusions, download the paper by going to us.havaspr.com, then clicking on White Papers under the Brainfood tab.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices across the country, Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Au Bon Pain, Bayer MaterialScience, the Bob Woodruff Foundation, Coty, the Emilie Parker Art Connection, #GivingTuesday, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.


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