Press Releases

HAVAS PR NORTH AMERICA NAMED TO 12 FINALIST SPOTS IN ONE WEEK
IN LOCAL, NATIONAL AND GLOBAL AWARD COMPETITIONS

The Agency’s Innovative Work for the United Nations Foundation and GODIVA Leads the Lists

NEW YORK—April 16, 2014—Havas PR North America has received a dozen new industry honors in the past week: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. The agency’s expertise in media relations, cause, innovation and social media is clear when seeing its honored campaigns, initiatives and people:

Big Apple Awards (PRSA, New York Chapter)

  • Ford Warriors in Pink (Corporate Social Responsibility, Business)
  • GODIVA #TruffleTakeoff Tour (New Media/Social Media Campaign, Consumer Products & Services)
  • UN Foundation climate consortium (Public Affairs, Government, Associations & Non-Profit Organizations)
  • UN Foundation/92Y #GivingTuesday (Government, Associations & Non-Profit Organizations) (with four other agencies)

PRWeek Global Awards

  • UN Foundation climate consortium (Issues and Crisis Campaign of the Year)
  • UN Foundation/92Y #GivingTuesday (Non-Profit Campaign of the Year)
  • Havas PR Global Collective (Global Citizenship)
  • Marian Salzman (Global Professional of the Year—Agency)

SABRE Awards (Superior Achievement in Branding and Reputation)

  • GODIVA #TruffleTakeoff Tour (Consumer Marketing, New Product)
  • UN Foundation climate consortium (Global Campaign)
  • UN Foundation/92Y #GivingTuesday (Not-for-Profit Organizations)
  • SocialProvidence (PR Agency Marketing)

“We’re incredibly honored to work with organizations such as the UN Foundation and GODIVA, both of whom see us as partners in newscrafting stories,” said Marian Salzman, Havas PR North America CEO and chair of Havas PR’s Global Collective. “And we’re proud that our work for them has resonated not only with their target audiences—educating people, changing attitudes, focusing on giving, increasing sales and donations—but also with our communications peers judging the thousands of entries in these competitions.”

Salzman last year created SocialProvidence, a social media marketing consultancy run by two 23-year-old Venture for America fellows. SocialProvidence led the digital campaign for the nationwide tour of GODIVA’s new Truffle Flights, a finalist in the Big Apple and SABRE competitions. SocialProvidence itself is up for the PR Agency Marketing SABRE.

About Havas PR North America
As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most awarded agencies of its size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA BEGINS NEW YEAR WITH WINNING STREAK

The Agency Has Begun Collaborating with Au Bon Pain, Penn Wharton Public Policy Initiative, Lehigh University and More

NEW YORK—March 10, 2014—Havas PR North America, the public relations arm of global communications giant Havas Worldwide, today announced 10 clients it has added recently in a remarkably fruitful period over the past several weeks. @havasprus, as the agency is known, has begun account work for a wide range of new clients, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; the Nugget Spot; and Penn Wharton Public Policy Initiative, among others.

As agency of record for Au Bon Pain, @havasprus is charged with building national/regional brand awareness and supporting the seasonal menu items of the internationally recognized leader in the fast casual restaurant category.

Building on its growing food expertise, @havasprus turned the Nugget Spot, Manhattan’s first restaurant to specialize in nuggets, into the go-to for takeout in its first two months of operation.

For Lehigh University Baker Center Entrepreneurship, Creativity and Innovation, @havasprus has been appointed AOR to promote the department’s multiple high-impact programs and partnerships, including LehighSiliconValley. Lehigh is one of Entrepreneur magazine’s Top 25 Undergraduate Entrepreneurial Colleges.

Penn Wharton PPI has engaged @havasprus to position the research and education hub as a go-to resource for information, analysis and deep understanding on key economic issues affecting the U.S. and government policy today and tomorrow.

“Each of these clients is so exciting to us because we share their love of pushing the envelope and the ways they set a new standard in creativity and embrace new technologies,” said Marian Salzman, CEO of @havasprus. “We’re honored to have been chosen by them, and we are eager to put our expertise in media placement, social media, strategy and trend forecasting, among many other strengths, to great effect.”

Additional recent wins for @havasprus include confidential assignments to its global healthcare team.

For more information about @havasprus, please visit us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago, New England and Orange County, Calif., Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Coty, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

THEY “CAME OUT” 10 YEARS AGO—WHERE ARE THEY NOW?

A Paper from the Global Trendspotter Who Popularized the Term “Metrosexual” in 2003 Charts the Evolution of Men Since Then

NEW YORK—Feb. 18, 2014—Readers of The New York Times on June 22, 2003, were the first to witness the “coming out” of the metrosexual, where trendspotter Marian Salzman said this: “Their heightened sense of aesthetics is very, very pronounced. They’re the style makers. It doesn’t mean your average Joe American is going to copy everything they do. But unless you study these guys you don’t know where Joe American is heading.”

Salzman—currently CEO of Havas PR North America, she was chief strategy officer of Euro RSCG, predecessor to Havas PR’s parent company, Havas—has been studying the evolution of men ever since. Back then, she and her team noted how the term “metrosexual,” coined by British journalist Mark Simpson, fit trends they were seeing throughout society and adapted it for a client. Then Salzman took it to just about every corner of pop culture and around the globe.

Masculinity has evolved significantly—much like the now-retired metrosexual poster boy, David Beckham—
and Havas PR has moved along with it. The agency has helped define the new look of men through thought leadership in the form of books (most notably The Future of Men), blog posts, bylined articles, speaking engagements and more. The latest is a white paper called “Being a Man: The Metrosexual a Decade On.”

This update offers comments about men (and the marketers who love them) from Havas PR’s trendscout network worldwide grouped into 10 sightings, from how men today value self-care and are tuned in to women to the multiple roles they now play.

“The men’s market appeared from nowhere and blossomed in 2003-04, and we were at the forefront in recognizing the softer side of men,” says Salzman. “A decade later, we are seeing men and women redefining the gender dynamic. This is the new dance, with gender blurring at the core of what’s next.”

To read more about the white paper’s 10 sightings in detail, discover what Havas trendscouts are saying about men today and read the agency’s conclusions, download the paper by going to us.havaspr.com, then clicking on White Papers under the Brainfood tab.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices across the country, Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Au Bon Pain, Bayer MaterialScience, the Bob Woodruff Foundation, Coty, the Emilie Parker Art Connection, #GivingTuesday, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

CATHOLIC REBRANDING, THE MEANING OF LIFE FOR BOOMERS,
AND MILLENNIALS RESHAPING THE OFFICE TAKE CENTER STAGE
IN A FORECAST FOR 2014

Marian Salzman, World-Renowned Trendspotter and CEO of Havas PR, Offers a Look at What’s Next with 14 Provocative Predictions

NEW YORK—Dec. 11, 2013—As the short-order trend observer becomes ubiquitous, trend master chef Marian Salzman, an award-winning trendspotter of two decades and CEO of Havas PR, provides her unique insights with a penetrating focus in 14 forecasts for 2014. Pope Francis’ master branding, boomers rethinking the meaning of life to an unparalleled degree, the age of millennials being truly upon us—it’s all in Salzman’s annual trends report. Her methodology, pattern recognition, has been responsible for the launch or popularization of trends ranging from singletons and metrosexuality to hyperlocalization.

“We are calling 2013 the Year of the Everyday Trendspotter—and 2014 looks to be even richer with trend talk,” says Salzman, who notes this could be her final annual report. “After years of growing dysfunction in the world, renewal and reinvention will be everywhere—boomers reinventing their lives, millennials remaking the workplace to look and feel like them, the pope rebranding the world’s oldest organization. In the next, necessity will be the mother of reinvention.”

Here are previews of four more predictions from the report:

  1. #Artisanaleverything There’s infinite scope for crafted products—more than ever, people are valuing authenticity over mass-produced blandness.
  2. #Innerspace #TheNewFrontier Scientists are exploring the effects of the body’s microbiome—and it’s becoming a solid approach to tackling myriad health problems.
  3. #MINT #TheNewBRIC Growth in the BRIC countries is stalling; look to a new power group—Mexico, Indonesia, Nigeria and Turkey—to freshen a stale global economy.
  4. #mPOS #ItsWhatsGlobal It has been almost two decades since online banking and e-commerce ascended in popularity—now it’s mobile payment systems’ turn.

For more on Salzman’s trends for 2014, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Au Bon Pain, Bayer MaterialScience, the Bob Woodruff Foundation, Coty, the Emilie Parker Art Connection, #GivingTuesday, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.


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