In the News – February 2012

Salzman: What Facebook Timeline Means for Brands

By Marian Salzman, Feb. 29, 2012

Facebook’s new Timeline offering, launched on Leap Day, is a “giant leap forward for how brands can embody their Facebook profiles and interact with their fans on this hugely important social media platform,” says Marian Salzman, CEO of @erwwpr. Looking at it through the lens of a marketer, she says this new format will make for “far better brand pages,” giving the opportunity for brands to create a historical scrapbook of sorts with text, photos and even an app interface. Those that can show their personality through Timeline (instead of acting too corporate), Salzman adds, will be able to connect with their consumers like never before.

On Change

By Marian Salzman, Feb. 28, 2012

On the 19th anniversary of the first World Trade Center bombing, Marian Salzman, @erwwpr CEO, reflects on the changes the United States has experienced since that event, the Oklahoma City attack and 9/11. She looks at it all through the lens of being a New Yorker, a leading trendspotter and co-author of the 1999 book Next: Trends for the Near Future, in which, she says, “we wrote a lot about the end of American superiority, the increasing risk of terrorism and a grave sense of ‘them versus us.’” She discusses many other changes she has studied, from the power of women to sustainability. As for the next eight years, says Salzman, look for them “to be filled with the one thing we know to be a constant: change.”

Advertising’s Shock Troops

By Robert Klara, Feb. 20, 2012

Reacting to a judge’s blocking of the FDA from forcing cigarette brands to put grisly photos of bodies wracked by smoking-related cancer on its packs, Adweek takes a look at the past few decades of “shockvertising.” Calling in experts to ruminate on campaigns by Calvin Klein, Benetton, Equinox and Burger King, the magazine wonders: Does shocking customers through ads lead effectively to generating sales? To help discuss Klein’s “basement porn” campaign from 1995, Adweek uses a quote from current @erwwpr CEO Marian Salzman at that time, when she said it pushed the brand’s “coolness factor from a 10 to a 60.”

APCO And StrawberryFrog: Can Unlikely Bedfellows Strike A Winning Combination?

By Arun Sudhaman, Feb. 17, 2012

When Washington, D.C., PR firm APCO acquired New York City–based ad agency StrawberryFrog, the Holmes Report called it “[a]t first glance … an unlikely union.” But the publication—and the two agencies involved in the deal—points out that their strengths are complementary. And then this bottom line from StrawberryFrog’s ECD, Kevin McKeon: “We thought this could be the start of shaping a new model. I think we are both speaking from the same playbook.” @erwwpr CEO Marian Salzman, a former advertising executive, adds her take on the subject. Says Holmes: She “calls the move a ‘game-changer,’ noting that the combination of senior focus and creative talent represents a ‘paradigm shift’ that her own firm would do well to emulate.”

Women in Technology Jobs Voice Their Opinion of 2012 Trends

From Women in Technology, Feb. 10, 2012

This roundup of forecasts for the world of tech include that women will “break the glass ceiling of the technology industry this year,” according to this website. The president of OCAD University in Canada says a major mobile tech company will name its first female CEO, and Marian Salzman, @erwwpr CEO, notes that Virginia Rometty has already become IBM’s first chief executive. Other trends: The rise of social media will tempt more women to work in IT jobs, and women will embrace digital more fully.

Market Driven

By Alexander Soule, Feb. 3, 2012

As @erwwpr CEO Marian Salzman works toward establishing Connecticut’s Fairfield County as a creative corridor and haven for marketing, advertising and PR professionals, experts say the time is right—in Connecticut and for marketers countrywide. According to this piece, companies will devote more dollars to marketing work in 2012. And the largest market research companies, according to the American Marketing Association, expect to best their 5 percent revenue gain of 2010. Plus, national and local offices of companies in the industry, such as Marketing Management Analytics, are hiring.

Connecticut: Creative or Complacent?

By Alexander Soule, Feb. 3, 2012

Marian Salzman wants to “plant Fairfield County on the marketing industry map,” says this article’s writer. The effort, called the Fairfield County Creative Corridor, now has a 140-page book supporting its case. The book’s slogan is “You can’t spell ‘creative’ without CT”; at a meeting of the Fairfield County Public Relations Association discussing the idea, Salzman, president of the FCPRA, which is co-sponsoring the Corridor effort, noted that the letters “CT” are in “complacent,” too. Some discussion at the meeting revolved around this issue, that Connecticut is at a disadvantage in the industry because marketing professionals often want to work in nearby New York City instead.

Jason Wu, Target Partner

By Wendy Donahue, Feb. 1, 2012

The writer of this article wonders whether @erwwpr CEO Marian Salzman’s prediction that 2012 would usher in “discount fatigue” (which Salzman said after shoppers were frustrated with the Missoni/Target frenzy) would ring true even with two new highly anticipated collaborations. Jason Wu is due at Target on Feb. 5, and Marni at H&M on March 8. Says the article: “If Missoni for Target is any model, the most eager shoppers should be ready online or at stores’ doors the moment the collection drops.”


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