In the News – May 2012

Our American War Hero

By Jim Diamond and Marian Salzman, May 26, 2012

When Army veteran Rob Lytle died in 2010, his wife, Lori-Ann, included the cause of death in the first sentence of his obituary: suicide. “She did so with intent,” say authors Jim Diamond and Marian Salzman (CEO of @erwwpr), who knew Lytle, “not to tarnish her husband’s memory but to give his death meaning. He died after a long battle with PTS, post-traumatic stress, a sad fact that Lori-Ann included as well.” Lori-Ann asked Diamond and Salzman to help spread Rob’s story because of their work honoring veterans by revealing the hidden injuries of war, such as PTS and brain trauma, and so that people can work to get those veterans assistance.

A Special Father to Remember This Memorial Day

By Marian Salzman, May 25, 2012

Marian Salzman, CEO of @erwwpr, writes a message to the young son of a veteran who committed suicide after suffering with the hidden injuries of war—including post-traumatic stress—for many years. She writes that his dad, Rob Lytle, was not alone, that many soldiers and vets suffer similarly. “Some are lucky enough to get help,” she writes to Alex. “Your father tried, but the Veterans Administration denied his claims. We need their system to change now so that other people don’t hurt themselves because they aren’t getting the help they need.” Salzman is helping to tell Lytle’s story so that people, especially Alex, know he was a hero. And so that people take care of their brains and help other people get care.

The Brains That Bind Us

By Marian Salzman, May 23, 2012

A note from a veteran’s widow a few days before Memorial Day gave Marian Salzman pause about the true importance of the holiday. In Salzman’s words, it’s “honoring the valor of our soldiers, many of whom sustain injuries that are very close to my heart.” A brain tumor survivor, Salzman, CEO of @erwwpr, has been working with organizations that help veterans who have post-traumatic stress (PTS) and brain injuries. This particular veteran (who knew Salzman’s life partner) suffered from PTS before his suicide, and his widow, Lori-Ann Lytle, wanted to get the word out about the tragedies that can occur when issues such as this are left untreated (Rob Lytle appealed to the Veterans Administration for help but was rejected). “I know there’s great weight in … spreading knowledge about the disastrous effects of trauma on the brain,” says Salzman, “and how nobody should be denied care or counseling when they return from a war.”

Euro RSCG PR Partners with Point Park University to Offer Its “One Young House” Internship Experience

From Bulldog Reporter’s Daily ’Dog, May 23, 2012

This summer, four interns in @erwwpr’s Pittsburgh office will be living MTV-style—together under one roof, that is, a little like “The Real World.” The interns, whose main focus is collaborating on the One Young World global leadership summit coming to Pittsburgh this fall, are staying at Point Park University, just a few blocks from work. Says Katie McSorley, @erwwpr president, Mid-Atlantic, and head of the Pittsburgh office: “Having them not just work—but live—together under one roof will create the type of creative team thinking worthy of this cause.”

Region’s Female Consumers Expect More from Advertisers

From Zawya, May 23, 2012

Have advertisers kept up with the changes of the past decade in educational, workplace, political and financial opportunities for women in the Middle East? The sixth annual Gulf Marketing Review Marketing to Women Conference in Dubai, on May 28, is set to examine how these changing roles are “changing the way in which [women in the region] relate to brands, advertising, retail and media.” Among the speakers is @erwwpr CEO Marian Salzman, who will kick off the conference with the keynote address, which will focus on “emerging global trends among women’s brand attitudes and behavior,” according to this article.

Insights to Women’s Needs in the Middle East

From Business Intelligence Middle East, May 22, 2012

The Gulf Marketing Review Marketing to Women Conference on May 28 in Dubai will have speakers sharing studies, research and ideas in terms of marketing to women in the region, and each session will include audience interaction. Says Alexandre Hawari, co-CEO of Mediaquest Corp., which publishes GMR, “The intensive day will delve deeper into the changes in socioeconomics, the impact of digital media in reshaping women’s personal agendas and brand relationships.” Marian Salzman, @erwwpr’s CEO, will give the keynote address.

Five Things to Think About as Facebook Goes Public

By Marian Salzman, May 16, 2012

A few days before Facebook had its IPO, Marian Salzman, CEO of @erwwpr, wondered if the social network could live up to the hype. Some big advertisers aren’t convinced that it’s a good platform for brands in the future, half of Americans think it’s a fad and half consider its opening stock price too high. No matter what, says Salzman, we can take away five vital lessons from “all the hoopla.” Among them: The online measurement conversation will proliferate, Facebook will need to pull out all the stops with new features and (thanks to Mark Zuckerberg’s hoodies) people will begin to rethink what clothing is appropriate for the workplace.

Branding Is Over. Move On.

By Dannielle Blumenthal, May 7, 2012

“Not long ago,” says the author of this post, “I realized once and for all that branding, as a profession and as a goal, was completely finished.” She links her theory to social media and says that “real social media,” meaning the conversations people have “without corporate interference,” she says, “is so much more powerful than ads that ads now turn people off.” Instead, she says, the “‘prosumer,’ or ‘proactive consumer,’”—a term whose popularization she partly links to @erwwpr CEO Marian Salzman—“is here to stay and they are not content with the stuff Madison Avenue churns out for them.” Read the PDF for Salzman’s three functions of the Prosumer.

Fearing Fear Itself

By Marian Salzman, May 7, 2012

@erwwpr CEO Marian Salzman sees a lot of fear these days. “A few years ago,” she says in this bylined piece, “I talked at length about the cult of anger our country and world were fostering—and just like that, we were occupied and furious and up in arms on message boards from Kansas to Kabul. When that many people are angry, the logical next step is fear.” She talks here about fear in the media, in business, in advertising, in politics, and concludes that if we could all be less afraid, “maybe we could make real change and enjoy the risky business of life once again.”

Fearing Fear Itself

By Marian Salzman, May 7, 2012

@erwwpr CEO Marian Salzman sees a lot of fear these days. “A few years ago,” she says in this bylined piece, “I talked at length about the cult of anger our country and world were fostering—and just like that, we were occupied and furious and up in arms on message boards from Kansas to Kabul. When that many people are angry, the logical next step is fear.” She talks here about fear in the media, in business, in advertising, in politics, and concludes that if we could all be less afraid, “maybe we could make real change and enjoy the risky business of life once again.”

Pepsi Brings Back Michael Jackson for Marketing Campaign

By Bruce Horovitz, May 3, 2012

An image of Michael Jackson will soon appear on a billion Pepsi cans worldwide. Some marketers consider it a bad move, calling it “very macabre” and “totally over-the-top” and even “a stroke of utter and complete stupidity.” Others think it’s brilliant, and @erwwpr CEO Marian Salzman leans more toward the latter. “The risk is the subplot that Michael Jackson’s demise began when he got hurt on the Pepsi shoot,” she says in this article. “So they need to have the thick skin to weather this.” Even then, Salzman says, “He could be a great bridge between Pepsi Past and Pepsi Future.”


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