In the News – July 2012

Paring Down Marketing Messages to a Few Simple Basics

By Stuart Elliott, July 26, 2012

Advertising columnist Stuart Elliott notes that “simply,” “simple” and “simplicity” are buzzwords in marketing today as a result of three trends, in his words: “how busy life today seems, the growing complexity of technology and the increasingly complicated economic picture.” He turns to trendspotter Marian Salzman, @erwwpr’s CEO, to fill in some sociological details based on what she has seen. “We all have this desire to simplify our lives, but we don’t know how to do it,” she says. Envy also plays a part, she adds: “We have envy of other people who seem to have it together. We envy the time we had just three TV channels to choose from. And we envy the man in the gray flannel suit who knew when work started and ended.”

Q&A with Keynote Speaker Marian Salzman

From International Retail Design Conference, July 12, 2012

In September, @erwwpr CEO Marian Salzman will keynote at the IRDC’s major gathering, talking about what’s important to different generations of shoppers. In this Q&A, she discusses everything from appealing to millennials (“[They] will feel most comfortable in a space with personal touches,” she says) to how brick-and-mortars can stay relevant (“A friendly face is in fact a retail designer’s best relationship-building tool this year”). Salzman also reveals the publications she reads daily to keep up on consumer behavior (they include national, British and local newspapers; blogs; fashion trades; and the paper of her alma mater—download the PDF for specifics).

Hold the Phone

By Marian Salzman, July 3, 2012

@erwwpr’s CEO admits in this bylined piece that she’s terrible at returning phone calls. But it’s not that she is too busy, she says: “[I]t’s just that I’ve moved on from more traditional communiqué and would probably be able to return an email or a text from almost anywhere, doing almost anything.” There are many challenges to communicating today because of our new life-work paradigm, our mobility and our 140-characters-or-less expectations, among other things. In the midst of all that, Salzman says, “I realized that the sound of my own ‘voice’ is more valuable today communicated in type.” And she thinks that’s what we all might be seeking in our new voice-less ways of communicating: “a few moments of solitude within the craziness.”


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