Make a New Year’s Resolution to Humanize Your Marketing for 2015
People do business with people they like. That adage rings will ring as true as ever in 2015. To improve your ROI on marketing, you will need to humanize your communications.
The Inescapable Paradox of Managing Creativity
(Harvard Business Review, 12.12.14)
When facing the challenge of unleashing organizational innovation, many leaders fail. Some attempt to help their teams flourish by granting almost unlimited freedoms, only to discover that they have created chaos, not high performance. Others try to force their employees’ creativity through prescribed programs and activities, which usually yields humdrum results at best.
How to Create Exciting Content for a Boring Industry
As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”
The Perfect Case Against Microsoft CEO’s Remark that Women Shouldn’t Ask for Raises
(Fast Company, 14.10.14)
The Microsoft board member who publicly called out the CEO’s disastrous remarks last week shares the opportunity in the blunder.
“If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” —Steve Jobs