What Can Vodka Do for Social Impact? Cause Marketing and Why It’s a Good Thing
(Huffington Post, 28.04.16)
Cause marketing—where brands associate themselves with a non-profit cause to entice you to buy their product—is nothing new. In fact it probably hit the mainstream in the early 80s—American Express coined the term cause-related marketing in a campaign to restore the Statue of Liberty.
Why Embracing Profitable Good—Not CSR—Will Help You Stay Ahead
(Sustainable Brands, 28.04.16)
For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems.
The Knowledge Revolution: Big Data and Sustainability
Sustainability poses many questions. For a long time, answers were scarce. But thanks to new analysis methods and an increasing willingness to share data, sol¬utions that were completely inconceivable until recently are now becoming possible: For instance, big data allows us to optimize cancer treatment or to identify slave labor in the supply chain.
56% of Nonprofits Testing Content Marketing Strategy
(The NonProfit Times, 19.04.16)
Three out of five nonprofits surveyed have at least one staff member dedicated to online or digital strategy while more than half have a team of at least two to five people. The trend, however, is more common in larger organizations with smaller nonprofits lagging behind.
“It’s a full-on job just looking for human social responsibility.” —Colin Greenwood