Personal Branding Digest, September 4, 2015


Personal Branding in Medicine: Private Practices
(Branding Magazine, 31.08.15)

As a physician with a private practice, should you insist on a personal brand? The answer is strong and designated – Yes. Here is why.


Posture, Position, Profile and Personal Branding
(Business2Community, 31.08.15)

Personal branding is a popular term, widely used to promote yourself, and it’s not surprising that most people are confused by it. There are really only three aspects to personal branding: Posture, Position and Profile.


Your Personal Brand: Are You Expressing Who You Truly Are?
(The Huffington Post, 17.08.15)

Personal branding has become such a hot topic in today’s business world. A quick search on Amazon yields over 2,800 results. So, why is personal branding so important? Changes in the economy and the flattening of the world really drive home Tom Peters quote: “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” I’ve been conducting personal branding workshops and providing strategy sessions for over 3 years for both entrepreneurs and intrapreneurs looking to differentiate themselves and make a difference.


Personal Branding Lessons from a 93-Year-Old Fashion Icon
(Forbes, 28.06.15)

When I’m giving keynotes, I often ask audiences to name strong personal brands. I typically get mass-appeal responses like Oprah, Richard Branson and Steve Jobs. I never once hear the name Iris Apfel. Yet Iris, an unexpected fashion icon and the subject of a recent documentary by the late Albert Maysles, exemplifies all the important elements of successful personal branding – including the fact that successful brands aren’t necessarily known around the world; what matters is how the target audience responds. Here’s how Iris excels at personal branding and what you can do to build a brand as compelling as hers.


“Live to be your own unique brand, without apology.” —Shannon L. Alder


Corporate Branding Digest, Jan. 6, 2015


4 Leadership Competencies You Must Know
(Forbes, 06.01.15)

Year after year the tireless realization is made that every person and organization must find better ways to collaborate and compete if they want to stay competitive and thrive amidst constant change.


Millennials Put Premium on Digital Relationships
(MediaPost, 05.01.15)

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.


5 New Consumer Behaviors that Scare Marketers—but Shouldn’t
(iMedia Connection, 03.12.14)

If I had to posit a theme for the last eight years, it would be the stunned period. Marketers were dazed by the advent of technology, confused by reactions to climate change and green practices, paralyzed by the steep and sudden change in our economic climate, and dizzy from spinning in circles trying to understand those elusive Millennials. (OK, we’re still a little stunned by the Millennials.)


Why a Good Story Is the Most Important Thing You’ll Ever Sell
(Fast Company, 24.10.14)

From the cave paintings of Neanderthal Man to the hieroglyphics of the Egyptians to the Greek epics that were handed down the centuries, stories have recorded history, passed on wisdom, and set rules for moral behavior.


“Confidence … thrives on honesty, on honor, on the sacredness of obligations, on faithful protection and on unselfish performance. Without them it cannot live.” —Franklin D. Roosevelt


Corporate Branding Digest, July 29, 2013


Reputation and the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher
(PR News, 15.07.13)

A Bad Reputation Can Cost You Dearly: Nearly half of financial companies (45%) lost 5% or more in business due to their reputations, according to a recent Makovsky Wall Street Reputation Survey. The losses equaled hundreds of millions of dollars, and serves as a prime example of how public relations can be pegged directly to the bottom line.


Corporate Reputation and Brand Top of Mind
(B&T, 25.07.13)

The majority of company executives believe a strong parent brand is as important as the strength of individual product brands, a new study has found. However, more executives at single-brand companies (92%) believe their company’s reputation is as important as their products compared to 75% of multi-brand execs.


3 Levels of Process
(ClickZ, 18.07.13)

One of the inherent challenges in working in digital, especially with emerging companies and disciplines, is that the process is a seemingly constant work-in-progress. Process is a necessity rarely afforded the commitment required to achieve success. My wife, an educator with a specialization in behaviors, constantly teaches me about learned behaviors and the necessity for consistent repetition in order to achieve the desired change.


The Whole World Is Getting Richer, and That’s Good News
(Businessweek, 29.07.13)

This month the most accurate source for global data on the size of the world’s economies got a makeover. As a result, we have measures of economic growth and relative income across countries that are better than ever. These numbers suggest something surprising: a world of ubiquitously increasing wealth, where predictions of Malthusian traps and permanent poverty look increasingly archaic.


“I suspect that many corporations have begun to understand they have an important role to play in the lives of their communities, and that allocating funds to support local groups helps them discharge that function and also burnish their image.” —David Rockefeller


Trendspotting: Marriage Material

Mo’ Money, Mo’ Relationship Problems

Why a full bank account may bankrupt a happy marriage, and other threats to the once-sacred institution

Attention, single ladies: There appears to be a serious shortage of marriage-worthy men. A number of factors are at play, including women’s growing nonchalance about traditional marriage. Cold hard cash is a likely reason our love affair with wedded bliss is cooling, too: As global employment rates continue to sour, more men remain unemployed and disheartened, and therefore less desirable to potential mates. Even those who do have jobs are too-often under-employed, leaving careers and marriage prospects permanently tarnished. (In the meantime, more women are going to college and graduate school than men.) Money differences are not only preventing the formation of new couplings, they’re also eroding the relationships of already-married couples. A new study determined that married couples who said they highly value “having money and lots of things” have a poorer relationship quality overall. Do riches automatically spell matrimonial disaster? Not when coupled with expressions of gratitude, which can offer better health, a longer life and a happy marriage. Its sanctity has been a hot topic for years now, but a Pew Research Center poll indicates that the sustainability of marriage might be just as pressing. Some 39 percent of Americans said they think marriage is becoming obsolete. Faced with the stark reality, do we think marriage will stick around? We do.