The Power of Incremental Innovation
The pace of innovation is incredibly high today and the intense competition for market share gain continues to increase by the day. Innovators, business leaders and experts often focus on creating breakthrough innovations to create new markets and categories for new technologies, products and services—which also help them in establishing a significant lead over competitors. While this is true, the importance of incremental innovation must not be underestimated either. Its market impact can be immense, even though it might not always be clear or be calculated at launch.
Live Engagement Requires Intelligence
Consumers are faced with a rapidly commoditizing array of products, technologies, and services choices. As a result, the pressure is on companies to find fresh, innovative ways to differentiate themselves. Now more than ever, marketers need to embrace strategies to identify and engage customers in an intelligent, personalized way.
How to Brand Your Business During the Holidays
(All Business Experts, 21.10.13)
Blowing the dust off last year’s decorations might be enough to liven up your home for the holidays, but unpacking last year’s marketing campaign won’t cut it if you want to keep your brand the center of attention. Research suggests that holiday sales are increasing by an average of 3.5 percent per year, so businesses simply can’t afford to ignore the importance of planning for this profitable period. And don’t forget that holiday marketing is not just for Christmas—the season takes in a range of celebrations such as Halloween, Thanksgiving, and even New Year’s Day.
8 Ways to Spot Great Leadership
If you ever wonder why we’re in a crisis of leadership all you have to do is to watch and listen to those in positions of leadership.
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” —Thomas Edison