Creating multiple opportunities for guests to get on their social media feeds and talk about you organically is key to engagement. Continue Reading →
Originally posted on Forbes.com.
For all the massive growth in the power of digital and virtual, face time still matters. As hard as anyone works to rack up thousands of followers on Twitter, Instagram and even Snapchat, it’s all still no substitute for making sure you are physically in the right places to ensure a relevant personal brand.
[Originally posted on Forbes.com.]
“This has been the most painful week of my life,” said singer Demi Lovato in an Instagram post earlier this month. The cause of this pain: the death of her puppy Buddy, who was mauled by a coyote. In another post, Lovato said she will remember the snow-white Maltese (and/or Bichon Frisé?) for “how many smiles he brought to so many faces.” However heartfelt, Lovato’s social media tribute pales in comparison with Jennifer Aniston’s; several years ago, the actress memorialized her Welsh corgi-terrier Norman by having his name tattooed on her foot.
A Month-by-Month Strategy to Reinvent Your Personal Brand
As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and enhancing your personal brand are on your to-do list for 2015, this monthly strategy will help you stay focused.
The Art of Content Marketing [Infographic]
(Direct Marketing News, 09.01.15)
When it comes to creating content, not all marketers share the same aesthetic. Some prefer a more humorous approach, while others enjoy producing educational information. There are also a number of mediums content marketers can explore, ranging from blog posts to videos. But even if marketers don’t share the same content style, they often struggle with the same challenges: mainly, speed and collaboration.
4 Truths About Managing Younger Workers
There’s no shortage of opinions regarding the merits and demerits of Millennials as employees. Whether you resent their disdain for rules or appreciate their desire to make a difference in the world, managing them well—not to mention attracting and retaining them in the first place—is a much different matter than leading older workers born before the 1980s.
Three Things Everyone Should Know About Millennial Leaders
We live in a world where generational companies such as Facebook, Instagram, Pinterest, and Airbnb have not only created new marketplaces, but have set a course to change our economies and the very world we live in.
“Adversity is the trial of principle. Without it, a man hardly knows whether he is honest or not.” —Henry Fielding
[Originally posted by The Guardian.]
As every new year approaches, trendspotters go into hyperdrive. We look for what I like to call “future headlines” and marketer Seth Godin calls “idea viruses”—the new concepts that happen when large numbers of people are in close contact and things are changing fast. Today, that’s every single day.