Personal Branding Digest, May 6, 2016


How Your Personal Brand Can Stand Out in Crazy-Competitive Spaces
(The Next Web, 29.04.16)

It’s a common misconception that personal branding is reserved for authors, speakers or those looking to become well-known personalities. In our digitally savvy world, where potential clients, investors and employers are just as apt to look you up on Facebook or Google search your name as they are to call your references, personal branding is mission critical.


Ditch the Elevator Pitch for a Social Selling Personal Brand
(Business2Community, 28.04.16)

Physical networking is a necessity for a personal brand. This blog post presents an alternative to the traditional elevator pitch: a social selling un-pitch.


10 Questions to Ask Yourself Before Creating Your Personal Brand
(Forbes, 26.04.16)

When it comes to your personal brand, being another face in the crowd isn’t going to cut it. You need to know how to differentiate yourself. But in order to do that, you need to know exactly who you are and what you stand for.


Personal Branding: 8 Ways to Create a Unique Business Identity
(Huffington Post, 24.04.16)

If you’re not familiar with what the term “personal branding” means, it’s a way of making yourself unique and memorable as a business (or business person).

“It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.” —Jarod Kintz


Personal Branding Digest, January 29, 2016


Five Tips for Building Your Personal Brand and Turning It into an Asset
(Startup Smart, 22.01.16)

Building a unique brand around yourself as an individual can be an incredibly effective business and marketing asset. People like to buy from people, not some faceless organisation, and once you’ve built your reputation it’s much easier to get investors, business deals or valuable speaking engagements to promote yourself and your product.


Strong Personal Branding Leverages Your Difference
(Enterprising Investor, 20.01.16)

Are you respected within your industry? What do your peers think of you? What can you do about it? These questions are at the heart of the personal branding and reinvention process.


Lessons in Blogging and Personal Branding (from the Funnelholic)
(Business2Community, 23.11.15)

In the world of Sales and Marketing, Craig Rosenberg is a celebrity blogger. If the name doesn’t ring a bell, you’re more apt to recognize his personal brand, The Funnelholic. Recently, Craig gave a presentation on blogging best practices at the San Mateo B2B Bloggers Meetup.


5 Ways to Rock Your Personal Brand on Twitter
(Search Engine Journal, 25.10.15)

In today’s very digital world, giving out your card during networking events isn’t enough. Creating a social media following is the ultimate branding tool. To get you started, I wanted to give you a starter pack to personal branding on Twitter.


“You, too, are a brand. Whether you know it or not. Whether you like it or not.” —Marc Eckō


Personal Branding Digest, April 24, 2015


10 Ways to Build Your Personal Brand (And Why You Should)
(AlleyWatch, 15.04.15)

The term “personal brand” has become a buzzword recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe famous people or companies. It is the set of values and characteristics that describe who you are and guide your choices—in work and in life. Your personal brand is what makes you, you.


4 LinkedIn Strategies to Boost Your Personal Brand
(Small Business Trends, 13.04.15)

In order to encourage more exposure for your personal brand, it’s important to be actively communicating with your fans and followers. With the right LinkedIn strategies in place, your business can attract leads to your products or services.


5 Reasons Why Your Personal Branding Strategy Isn’t Working
(Entrepreneur, 01.04.15)

Personal branding isn’t always simple. It entails more, for example, than simply executing a straightforward series of tasks, then immediately reaping the benefits.


Tweets on the Ground: Optimizing Twitter for Personal Branding
(Business2Community, 25.03.15)

Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter.


“On Facebook today … [people] are keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” —Mark Zuckerberg


Corporate Branding Digest, Dec. 2, 2014


The Secrets to Successful Networking from the Most Connected Women
(Fast Company, 20.11.14)

Ten successful women share how they’ve mastered the art of meaningful networking.


Measuring the Impact of Your Pro Bono Program
(Forbes, 14.11.14)

Just because this year’s Pro Bono Week is behind us doesn’t mean that corporate volunteer leaders should shift their attention from pro bono service. Indeed, this form of employee volunteering has become so effective and popular that, for the first time, a study is underway to standardize reporting and document the value of pro bono service to communities and companies.


Leadership in Liminal Times
(Harvard Business Review, 10.10.14)

Leaders have always shown their mettle in times of liminality. The term comes from Arnold van Gennep, the Belgian anthropologist who first outlined the common patterns in how cultures mark transitions from one human state to another (for example, from adolescence to adulthood). In his 1909 book The Rites of Passage he described three stages of separation from one world and entry into another. The liminal (or threshold) stage is central.


The Secret to an Engaged Workforce and a Gossip-Free Office
(Entrepreneur, 05.08.14)

Disengagement has become an epidemic in the workplace. Caused by office politics, goal misalignment and managers who hobble employee growth rather than help, there’s no denying our people often struggle to stay engaged. In fact, a 2013 study by Gallup discovered 70 percent of the workforce is disengaged on the job.


“A lot of people are afraid to tell the truth, to say no. That’s where toughness comes into play. Toughness is not being a bully. It’s having backbone.” —Robert Kiyosaki


Corporate Branding Digest, Sept. 12, 2014


Five Brands Excelling at Storytelling
(Econsultancy, 03.09.14)

Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement.


Seven Mistakes That Derail Thought Leaders
(Forbes, 19.08.14)

Becoming a so-called “thought leader” is all the rage; now, everybody wants to be a speaker, build an easy revenue stream, write a book and change the world. I do believe that everybody has a story worth sharing. Everyone has overcome insurmountable odds that give them the right to impact the lives of others. But I also see people step up to the plate only to make a huge mistake that lands them miles away from their intended destination.


The Rebirth of the CMO
(Harvard Business Review, 05.08.14)

The chief marketing officer role is undergoing a renaissance. Overly simplistic notions—“the people who do the advertising”—were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Those notions are even more outdated now.


Shy People Tend to Have This Coveted Leadership Skill
(Entrepreneur, 04.08.14)

So, you’re never first to raise your hand during meetings, and you’re uncomfortable schmoozing with strangers at networking events. Does that mean you’re doomed to fail in the business world?


“Innovation comes from the producer—not from the customer.” —W. Edwards Deming