How to Break the Rules of Personal Branding and Look Good Doing It
(Biz Community, 28.07.16)
Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there’s always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there’s a “right” way to build an SEO campaign, and a “right” way to design a website.
Being Nimble with Your Personal Brand
Known as the simply insightful relationship manager, Nimble is the answer to the white noise that is ever pervasive in today’s excessive social media world. Including email, LinkedIn, Facebook, Twitter, Instagram, Snapchat and inter-office programs, trying to keep up with current contacts as well as grow individual networks has become – for lack of a better word – challenging.
6 Personal Branding Lessons You Can Learn from Clinton and Trump
(Salon Today, 28.07.16)
Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?
Why Marketers Should Care About Personal Branding
(Marketing Tech, 27.07.16)
Personal branding is about injecting your personality to your business mode. In an age dominated by social media, people trust people, and their individual quirks, more than a faceless brand. In fact, 90% of people trust recommendations from connections compared to only 30% trusting brands.
“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an ‘expert’ within your niche.” —Kim Garst