What Prince Can Teach All Companies About Rebranding
(Fox News, 02.05.16)
The death of Prince Rogers Nelson on April 21 came as a shock to the world. It also gave us an opportunity to reflect on the vast accomplishments of the man known by so many names. While Prince often received praise for his innovative approach to protecting his copyrighted works — including his well-publicized efforts, and ultimate successes, in reclaiming his master recording copyrights — he was also visionary in identifying, promoting and protecting brands associated with his persona and his art, something performers such as Taylor Swift, Adele, and Beyoncé do today as a regular course.
Charged Up: How Big Brands Are Fueling Women’s Empowerment
(The Huffington Post, 28.04.16)
Corporate marketing is placing money and resources behind products and people that are empowering women, and it is making the movement more powerful.
Master Brands and Corporate Branding Matter More than Ever
Kellogg and Coca-Cola are just two of the companies that have this year pulled their resources into bolstering their master brand, with experts saying consumer focus on authenticity has made master brand equity more important than ever.
4 Crisis Communications Lessons from Kellogg
(Ragan’s PR Daily, 06.04.16)
The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis.
“The best way to build momentum and create a movement is to tell a good story.” —Daron Roberts