This is the first of Havas PR’s “11 Trends for 2016.”
Blame it on 9/11, the financial crisis, the media, the frantic pace of life or declining morals, or maybe blame it on the blame culture that’s always looking for faults, culprits and scapegoats. Combinations of these and more all contribute to the übertrend of this year: a sense of unease that pervades much (most?) of life, an abiding feeling that things aren’t as they should be, that looming threats are out there, and that people need to make important decisions and do something. We’re engaged in a constant struggle between staying in or bailing out. Emotional alarm bells are endlessly ringing and we are responding in a variety of ways to quiet the din.