Originally posted on Tennessean.com.
Nashville has seen a dizzying explosion in population and reputation. That has pros and cons. Continue Reading →
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St. Petersburg, Fla., is the saddest U.S. city; Austin the funniest; and Nashville the manliest. The loneliest city on the entire planet? Dublin. And the very best city to live in all the world is … (drumroll, please) … Vancouver. Have qualms with any of these or questions about how they were chosen? So do lots of people, including one journalist who gripes that the cities frequently dubbed the most “livable” are places where, in fact, few people would actually want to live. Another naysayer chalks the rankings up to a Top 10–list craze that has infiltrated every website that ever cared about its traffic. As marketers, we can’t deny that these rosters often strike page-view gold in social media land (sponsoring brands don’t seem to mind). No matter the aim behind them, though, city rankings aren’t without consequence. A new study finds that people really do internalize these lists and use them to form sweeping opinions. Detroit, for instance, has landed at the bottom of the opinion pile after so many unenthusiastic rankings. This is, however, nothing that a well-plotted public relations campaign couldn’t take care of.
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