We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.
5 Ways to Become a Master Storyteller
A great brand is a story well–told. Whether you’re a high school student, intern, CEO, entrepreneur or job-seeker, you need a good brand, especially in this climate. And to develop a good brand, you have to be a great storyteller.
15 Lessons of Creativity for 2016
(Fast Company, 16.05.16)
What we can learn from the 2016 Most Creative People.
Customer Testimonials: 3 Ways to Leverage Your Customers to Help Tell Your Product’s Story
(Marketing Sherpa, 28.04.16)
U.S. media ad spending will hit $200 billion in 2016, according to eMarketer. And yet, when we asked 2,021 customers how they discover new products, advertising was the fifth most popular response with offline and online advertising tied for fifth with 27 percent of responses.
Think Tank: Reimagining Retail Loyalty Programs
Across the globe and over the past two decades, retailers have attempted to build customer loyalty through rewards programs.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” —Peter Drucker
How Are You Building Your ‘Personal Brand’?
(Huffington Post, 18.05.16)
Every professional needs to empower themselves to own their careers. We are in a competitive and demanding global, multigenerational marketplace where our ability to articulate our value is essential. How do we stand out and differentiate ourselves? Do we have a specific niche, skill or experience…or is it something about our personality and approach that sets us apart from our colleagues?
Rustle Up Your Personal Brand
The real benefit of a good personal brand is having a clear message that perfect prospects can easily engage and connect with. You don’t need to create some huge feast that makes it hard of them to work out where to get started with you. You can create massive impact just by using authentic ingredients, spice up your brand story and serve it in small, bite-sized pieces for people to taste what you have to offer.
The Three-Step Process to Build a Personal Brand
Building a personal and professional brand is a key requirement in this economy, but doing so can seem like a daunting task.
Personal Branding: Does Polarizing Behavior Help You Succeed?
Do you have to post bold and polarizing messages on social media to stand out and succeed? And if people are offended, is it worth the risk?
“You’re never too old to reinvent yourself.” —Sir Martin Sorrell