A Snow White Tale of Digital Healthcare Marketing Magic
(Internet Health Management, 28.07.16)
Retailers, e-commerce leaders and digital marketers are often the most experienced when it comes to knowing how to target, connect and engage with consumers digitally. Today, shopping online is a common activity for everyday items like diapers, books, electronics, clothing and cosmetics. Ten or so years ago, this wasn’t the case.
In Hard-Hitting Ad Campaign, Philly Targets Tobacco Industry Marketing Practices
Philadelphia’s “Break the Cycle” public-health campaign uses dramatic statistics, photos, and maps to press its case that the industry positions its products for sale near candy and plasters ads on corner stores near schools to ensure a continuing line of “replacement smokers,” a term quoted from a tobacco industry document.
Health Insurance Marketer Settles FTC Deceptive Marketing Lawsuit
The Federal Trade Commission (“FTC”) recently prevailed in a deceptive marketing practices investigation involving Partners In Health Care Association (“PIHC”) and its owner. The judgment obtained by the FTC provides for, among other things, a monetary penalty of nearly $9 million and a prohibition against PIHC and its owner from selling healthcare products, as well as any future telemarketing of any good or service.
Revenues Surge as Agencies Adapt to Health-Tech, Payer Trends
(Medical Marketing & Media, 05.07.16)
Big multinational healthcare corporations are not usually known for agility. Fortunately, the trends they observe, but cannot quickly exploit due to size and silos, are those which their agencies have jumped on. In 2015, from a biopharma perspective, two biggies were the intersection with health tech startups on innovation and the escalation of tension by payers to a sometimes exclusionary degree. In the past 12 months, nearly 20% of healthcare communications shops added practices that turned both of these opportunities into offerings.
“Fundamentally, the answers to our challenges in healthcare rely on engaging and empowering the individual.” —Elizabeth Holmes