Sometimes It’s Good to Be a Know-It-All


At Havas PR, we aren’t interested in being everything to everyone. There are areas where we shine brighter than others. Certain stories we are more keen to tell. In two new booklets, we highlight our expertise in launches and openings as well as our particular passion for veterans and their families.

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61% of Women and 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

Originally posted on FastCompany.com.

Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.

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How to Stay Agile

How to be an expert at messaging in this hyper-connected, always-on world? Stay agile. We know—easier said than done, which is why Havas PR has codified our way of thinking about public relations today in a forthcoming book, “Agile PR,” due out in December 2016. Topics include but are not limited to: How to blow up the internet, how to tell a story people will want to hear, how to give a brand personality, how to spot trends and forecast the future (NBD, right?). Also: You’ll find advice on when to go global and when to stay home, and how to measure results in an industry where measurement is notorious for being a big pain. Watch this space for more information.

Personal Branding Digest, Aug. 12, 2016


Personal Branding Tips from a Star Publicity Expert
(Tech.co, 09.08.16)

In this interview, Hay agreed to share some essential personal branding advice that entrepreneurs can borrow from the music industry.


Personal Branding: 10 Steps Toward a New Professional You [Infographic]
(Hospitality.net, 08.08.16)

Does your personal brand need freshening up? Check out these 10 tips to get started.


Four Ways Personal Branding Keeps You Competitive and Enhances Your Career
(Business2Community, 02.08.16)

Much has been written about personal branding and how it can help you get a job. Personal branding, or executive branding if you prefer, when used properly can help win you promotions, and establish your brand as a leader in your role. If you can perfect your branding you can open the door to opportunities as headhunters and recruiters come knocking on your door.


Why Personal Brands Are Better than Corporate for Social Media
(Forbes, 10.07.16)

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corporate brand.


“QUOTETK” —QUOTERTK


Health and Wellness Branding Digest, Aug. 11, 2016


Driven to Suicide by an ‘Inhuman and Unnatural’ Pressure to Sell
(The New York Times, 11.08.16)

Leaving his wife and two young children home on a recent Sunday, a 27-year-old salesman for Abbott Laboratories’ operations in India — in fact, one of the American health care company’s top performers there — rode his motorcycle to a remote railroad track and jumped in front of a train,


Healthcare Tech Firms: Your Content Marketing Isn’t Working
(CIO.com, 05.08.16)

The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs content marketing more than ever.


Health Care Marketing
(Huffington Post, 28.07.16)

Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when coordinating their marketing efforts.


Patient Listening: Is Pharma Doing It Right?
(Medical Marketing & Media, 12.07.16)

Last month, a VP and creative from a healthcare marketing agency posted the following on a popular social network: “Are you manic for awesome ideas? We’re hiring copywriters for a bipolar drug launch — submit your resume!”


“Electronic medical records are, in a lot of ways … the aspect of technology that is going to revolutionize the way we deliver care. And it’s not just that we will be able to collect information … everyone involved in the healthcare enterprise will be able to use that information more effectively.” —Risa Lavizzo-Mourey


Consumer/Lifestyle Branding Digest, Aug. 10, 2016


#TRENDING: What Does It Take to Be a ‘Breakthrough’ Brand?
(Biz Community, 08.08.16)

In this ‘Year of Disruption,’ change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these “upstarts and challengers,” to the established market as “breakthrough brands.”


Hey, Travel Marketers, so Here’s the Story …
(MediaPost, 08.08.16)

According to the US Travel Association, direct spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015. Yet, even with this huge market, leisure travel is still just that—leisure.


Marketing Is Responsible for Creating Body Issues Among Boys, Study Finds
(Marketing Week, 08.08.16)

Brands must make a bigger contribution to the health and wellbeing of males aged 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry’s think tank Credos.


4 Ways to Amplify Your Brand Message
(Huffington Post, 01.08.16)

A brand always has a message. When your brand message connects well with your target audience, converting them to customers becomes very easy. Top brands like Apple, Coca-Cola and Google are able to unify customers behind their brands because they got their core brand messaging to hit home with their many customers.


“Once a teen has been identified as part of the ‘target market,’ he knows he’s done for. The object of the game is to confound the marketers, and keep one’s own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.” —Douglas Rushkoff


Cause/CSR Branding Digest, Aug. 9, 2016


Social Responsibility Buoys Business Health
(Business in Vancouver, 02.08.16)

A business that is concerned only about profits is kind of like a person who is obsessed with his or her own body mass index (BMI). While a BMI can tell you vital information, it doesn’t give you a full picture of your health. Similarly, a focus solely on profit that ignores social responsibility does not give an accurate description of the health of a business.


Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
(MediaPost, 26.07.16)

Subway and the Coca-Cola Company are partnering on a clean-water cause marketing campaign.


Record $373.25 Billion Given to U.S. Charities
(The NonProfit Times, 14.06.16)

Donors dug deep during 2015 and reached record highs in charitable giving for a second consecutive year hitting $373.25 billion, up 4.1 percent from 2014, according to preliminary estimates released today. It’s the first time in a decade that giving reached double-digit growth during a two-year period at 10.1 percent.


4 Ways to Share Your Brand’s Philanthropic Story
(TriplePundit, 17.05.16)

According to a 2015 study by Cone Communications, 64 percent of millennials use social media to address or engage with companies around social and environmental issues.


“[The] glorious power of free will to choose envisages beneficent social responsibility as manifest and welcome.” —Louis Sullivan


Corporate Branding Digest, Aug. 8, 2016


Massive Delta Outage Highlights Need for Quality Center Power Backup Plans
(TechRepublic, 08.08.16)

Business leaders must prepare for disasters made by man or Mother Nature with extensive, practiced recovery plans to avoid system shutdowns.


Crisis Risk in Rio: Business Must Play, too
(Huffington Post, 05.08.16)

My colleague, John Larsen, and I have worked with dozens of Olympic sponsors on crisis preparedness and response over the last two decades. And while the Rio Olympics have focused much attention state of preparation, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning. But, in reality, crisis response for an Olympic games is largely a communications sport.


Studies Examine Twitter’s Growing Importance in Crisis Communications
(The Holmes Report, 01.08.16)

Two new studies underscore the importance of Twitter in both the start and spread of crises and the way in which people respond.


Six Strategies for Reacting to a Crisis Communications Situation
(Forbes, 19.05.16)

When dealing with a crisis communications situation, all businesses should have a plan in place ahead of time so they can react and respond immediately, thus preventing the situation from getting out of hand.


“We’ve got to be judged by how we do in times of crisis.” —Johnnie Cochran


Personal Branding Digest, Aug. 5, 2016


Follow These 3 Steps to Determine Your ‘Personal Brand’
(Fortune, 04.08.16)

These days, we hear a lot about the importance of building a “personal brand.” While that might sound like a corporate buzzword, there’s a reason it comes up so often: Your brand is about how you’re seen by the world—including clients, investors, and, yes, the boss.


How to Supercharge Your Personal Brand
(Esquire, 03.08.16)

The digital evolution has not only provided anyone with a basic internet connection the ability to introduce themselves to the world, but to also manage the way they would like to be seen. Social Media, personal websites, blogs etc. are all part of the arsenal that can be used to show the world just who you are, what you stand for and why you should be taken seriously (or not) in your chosen field of interest – in short, your personal brand.


Why Every Personal Brand Deserves an Early Start
(Huffington Post, 03.08.16)

One Florida high school’s forward-thinking course is jumpstarting students’ professional lives.


How to Use Quora to Build Your Personal Brand
(Business2Community, 14.07.16)

Quora is a forum where anyone can ask a question and those with decent opinions and/or subject matter expertise can chime in with an answer.


“The most important thing to remember is you must know your audience.” —Lewis Howes


Health And Wellness Branding Digest, Aug. 4, 2016


A Snow White Tale of Digital Healthcare Marketing Magic
(Internet Health Management, 28.07.16)

Retailers, e-commerce leaders and digital marketers are often the most experienced when it comes to knowing how to target, connect and engage with consumers digitally. Today, shopping online is a common activity for everyday items like diapers, books, electronics, clothing and cosmetics. Ten or so years ago, this wasn’t the case.


In Hard-Hitting Ad Campaign, Philly Targets Tobacco Industry Marketing Practices
(Philly.com, 26.07.16)

Philadelphia’s “Break the Cycle” public-health campaign uses dramatic statistics, photos, and maps to press its case that the industry positions its products for sale near candy and plasters ads on corner stores near schools to ensure a continuing line of “replacement smokers,” a term quoted from a tobacco industry document.


Health Insurance Marketer Settles FTC Deceptive Marketing Lawsuit
(Lexology, 22.07.16)

The Federal Trade Commission (“FTC”) recently prevailed in a deceptive marketing practices investigation involving Partners In Health Care Association (“PIHC”) and its owner. The judgment obtained by the FTC provides for, among other things, a monetary penalty of nearly $9 million and a prohibition against PIHC and its owner from selling healthcare products, as well as any future telemarketing of any good or service.


Revenues Surge as Agencies Adapt to Health-Tech, Payer Trends
(Medical Marketing & Media, 05.07.16)

Big multinational healthcare corporations are not usually known for agility. Fortunately, the trends they observe, but cannot quickly exploit due to size and silos, are those which their agencies have jumped on. In 2015, from a biopharma perspective, two biggies were the intersection with health tech startups on innovation and the escalation of tension by payers to a sometimes exclusionary degree. In the past 12 months, nearly 20% of healthcare communications shops added practices that turned both of these opportunities into offerings.


“Fundamentally, the answers to our challenges in healthcare rely on engaging and empowering the individual.” —Elizabeth Holmes


Consumer/Lifestyle Branding Digest, Aug. 3, 2016


How to Build a Brand: Best Practices from ‘Breakthrough’ Brands
(Voice of America, 02.08.16)

In business, branding is everything. Establishing a distinctive voice and image is especially important for new startups hoping to differentiate their company from the competition. Branding and marketing experts recently converged at the New York Stock Exchange to discuss just how critical branding is and how certain brands have managed to quickly build customer loyalty despite being the new kids on the block.


Emotional Branding: 5 Strategies to Get and Keep the Right Customers
(Huffington Post, 01.08.16)

There is an ever increasing number of entrepreneurs that would benefit from understanding that they must trigger prospective customers emotionally in order for them to buy their product or hire them for their services. Tapping into the emotions that solicit a call to action. Since most often our first interaction with prospective customers is on the web or through promotional efforts, this is accomplished by what I call Emotional Branding.


The Five ‘C’s of Modern Branding
(Food Business News, 27.07.16)

Millennials are “the match that lit the fire” of profound change in the food industry, said Jeff Hilton, co-founder and chief marketing officer of BrandHive, a Salt Lake City-based marketing firm. In addition to driving demand for transparency and authenticity, millennial consumers are influencing other generations to follow suit.


Consumers at the Heart of Branding
(The Star Online, 23.07.16)

Steve Jobs, the co-founder of Apple left the world with great insights on marketing and among the many lessons inspired by him, “focus on the experience” and “innovate or die” were perhaps some words of wisdom that led many firms and marketers to the leading-edge.


“Take some cues from some Q’s. Quality and quantity lead to queues.” —Jarod Kintz


Cause/CSR Branding Digest, Aug. 2, 2016


Why CFOs Need to Consider Sustainability
(CFO, 25.07.16)

With sustainability capturing the attention of consumers, regulators, activists and the media, organizations can no longer afford to put it on the back burner. Sustainable initiatives are now integral to a company’s overall business strategy and as such, the responsibility for driving these programs falls on all departments across the organization — from procurement and compliance to marketing, finance, and sales. While procurement plays a vital role in making sure products and services are being sourced from vetted, sustainable suppliers, financing sustainable initiatives is just as important.


Transparency in Corporate Reporting: Assessing Emerging Market Multinationals
(Sustainable Brands, 11.07.16)

This report evaluates the disclosure practices of 100 major emerging market multinationals headquartered in 15 countries and active in 185 countries. Part of a series on corporate reporting published by Transparency International since 2008, the series was expanded to include a first report on emerging market multinationals in 2013.


Philanthropic Gamification Becoming a Virtual Reality
(The NonProfit Times, 24.05.16)

Bioluminescent life is on the decline at the American Museum of Natural History in New York City. It is up to museum visitors to travel to the Milstein Family Hall of Ocean Life to identify bioluminescent squid, photobacterium and pollutants. As participants remove the presence of pollutants, the squid are able to glow bright again.


Why Are the Elderly Forgotten When It Comes to Corporate Responsibility?
(TriplePundit, 20.04.16)

Every so often, we see a government report or television exposé about the tragedy of elder care and the plight of many senior citizens in the U.S. Such news will come with brief tut-tutting, then will be quickly forgotten thanks to our 24/7 news and social media cycle. But we continue to ignore the stubborn facts about our nation’s evolving demographics.


“The concept of corporate social responsibility (CSR) has long been used as an effective lens through which to examine the actions business can take toward ensuring mutual long-term well-being and sustainability.” —Klaus Schwab


Corporate Branding Digest, Aug. 1, 2016


C-Level: Gender Should Be Factor in Corporate Branding
(Journal Sentinel, 30.07.16)

When it comes to corporate branding, companies have two choices: They can be passive, leaving their brand to fate. Or they can be proactive by investing in their brand, nurturing and protecting it.


Russell Parsons: Procurement Should Be Seen as Marketing’s Strategic Partner, Not Its Enemy
(Marketing Week, 20.07.16)

There are many contenders for the title ‘marketing’s best friend’. Externally, a strong case can be made for advertising or marketing technology, for example, but on a strategic and internal level the field is open. Is it the chief information officer, given the role of data in marketing planning and campaign delivery? Is it the chief technology officer, who can help a marketer navigate the crowded digital landscape? Is it HR, which not only has the key to increasing marketing capability but is central to employer branding? Or is it – whisper this – procurement?


Happiness Can Be Turned into a Brand Advantage
(Gulf News Retail, 11.07.16)

The connection between the happiness of the individual and brand success is a relatively recent concept, but it is one that is making waves globally. The buzz around the topic is exploding, with conversations taking place — locally as well as internationally — on happiness as a goal, a brand-positioning opportunity, and, as a metric of success in marketing, political and cultural arenas.


Creating a Corporate Wellness Brand that Works for Your Company
(Huffington Post, 30.06.16)

Creating a brand for your corporate wellness program has the same types of benefits as creating a corporate brand. Your wellness program brand ensures your program is recognizable. It helps you create something with which your employees can relate. Good branding can also make your program more attractive to employees because it helps you to maintain consistency and cohesiveness.


“You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.” —Brad Phillips


Health and Wellness Branding Digest, July 28, 2016


Hacking Healthcare: How Virtual Reality Can Aid Our Vitality
(The Drum, 16.06.16)

The world of medicine is benefiting from new digital advances as it explores how virtual reality, augmented reality and all things tech can assist the health industry.


More Responsible Marketing of Opioids Needed
(The Herald, 15.06.16)

Last March the Centers for Disease Control and Prevention shook up the medical world by encouraging doctors to utilize conservative care options prior to prescription painkiller treatment.


Millennials Define Health Differently than Other Generations
(Medical Marketing & Media, 22.05.16)

Millennials have earned a reputation for being selfish, lazy, and disloyal, making them easy for companies to dismiss. In healthcare, they can be entirely forgotten.


Harvard Startup Looks to Disrupt Employer Wellness Market
(Huffington Post, 12.02.16)

Recently, I asked Founder and CEO of Gain Life, Sean G. Eldridge, to tell me how he plans to disrupt the employer wellness market. Sean is a health behavior change enthusiast and Harvard Business School graduate. While at HBS, he founded the Wellness Club. Previously, Sean worked in new venture creation or strategy roles at Weight Watchers, Procter & Gamble, and Johnson and Johnson. He also holds a board position with the Nutrition Council of Greater Cincinnati. Sean is super knowledgeable on all things wellness and healthcare strategy. Trust me, I know!


“There is a lot of opportunity sitting in global healthcare business. I think there is a strong opportunity to build upon for further growth.” —Malvinder Mohan Singh


Personal Branding Digest, July 28, 2016


How to Break the Rules of Personal Branding and Look Good Doing It
(Biz Community, 28.07.16)

Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there’s always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there’s a “right” way to build an SEO campaign, and a “right” way to design a website.


Being Nimble with Your Personal Brand
(Business2Community, 13.07.16)

Known as the simply insightful relationship manager, Nimble is the answer to the white noise that is ever pervasive in today’s excessive social media world. Including email, LinkedIn, Facebook, Twitter, Instagram, Snapchat and inter-office programs, trying to keep up with current contacts as well as grow individual networks has become – for lack of a better word – challenging.


6 Personal Branding Lessons You Can Learn from Clinton and Trump
(Salon Today, 28.07.16)

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?


Why Marketers Should Care About Personal Branding
(Marketing Tech, 27.07.16)

Personal branding is about injecting your personality to your business mode. In an age dominated by social media, people trust people, and their individual quirks, more than a faceless brand. In fact, 90% of people trust recommendations from connections compared to only 30% trusting brands.


“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an ‘expert’ within your niche.” —Kim Garst