How to be an expert at messaging in this hyper-connected, always-on world? Stay agile. We know—easier said than done, which is why Havas PR has codified our way of thinking about public relations today in a forthcoming book, “Agile PR,” due out in December 2016. Topics include but are not limited to: How to blow up the internet, how to tell a story people will want to hear, how to give a brand personality, how to spot trends and forecast the future (NBD, right?). Also: You’ll find advice on when to go global and when to stay home, and how to measure results in an industry where measurement is notorious for being a big pain. Watch this space for more information.