Havas PR will host a Trendspotting in the Last 15 Years panel at SXSW on Thursday, March 15, and we’d love to see you there. Panelists include Ryan Berger, partner at influencer marketing group HYPR, Joy Peabody, director of global consumer engagement for the Estée Lauder Companies, and Shannelle Armstrong, founder and chief stylist at Haute & Co Bridal.
How to be an expert at messaging in this hyper-connected, always-on world? Stay agile. We know—easier said than done, which is why Havas PR has codified our way of thinking about public relations today in a forthcoming book, “Agile PR,” due out in December 2016. Topics include but are not limited to: How to blow up the internet, how to tell a story people will want to hear, how to give a brand personality, how to spot trends and forecast the future (NBD, right?). Also: You’ll find advice on when to go global and when to stay home, and how to measure results in an industry where measurement is notorious for being a big pain. Watch this space for more information.
We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.
We are honored to be winners of eight awards in very diverse categories of the Bulldog Reporter Media Relations program. Decorated journalists, including a Pulitzer Prize winner this year, judge Bulldog’s biggest competition. We received two golds, for United Nations Foundation’s Earth To Paris campaign (Best Green Campaign) and our pro bono work for Tucson Values Teachers (Best Education/Public Service Campaign). Our silvers honor Earth To Paris (Best Not-for-Profit/Association/Government Campaign), La French Tech at CES (Best Travel, Hospitality & Destinations Campaign and Best Special Event/Stunt) and Fox Restaurant Concepts (Best Food & Beverages Campaign). The pair of bronzes honor our work for the Indigenous Peoples Law and Policy Program (Best Not-for-Profit/Association/Government Campaign) and #GivingTuesday (Best Campaign Under $100,000). And on the shortlist: Tucson Values Teachers for Best Issue/Cause Advocacy Campaign.
Attention, communications pros: We’re marking our major milestone with several initiatives that give a fond nod to the past while looking to the future, including one targeted to you. The Havas PR team is authoring a book, Agile PR, scheduled to debut before Christmas from AMACOM. In the lead-up, we’re conducting seminars on agile PR—our term for expert messaging in a hyperconnected, always-on, complex world—and we’re offering the first 40 respondents a free seminar in the setting of your choice. (Staff training session? Client-invite event? One-on-one? You decide.) Click here to sign up.
In our agency’s annual trends report three years ago, we forecasted an übertrend of the rise in “co-” words (co-create, co-parent, copreneur). Last year, as turbulence reigned and society started moving inward, “self-” was our overriding idea. Next, unease (and fear) will pervade much of life, giving everyone a lingering feeling that things aren’t as they should be. Technology is central to that übertrend and serves as a running theme through the rest of our latest report, “11 Trends for 2016”—from renewables chic and the rise in apps and everything smart, to bigger audiences for virtual events than real ones. Go to our Brainfood tab to download the newly launched report and read what’s in store for the near future.
Every fall, we’re happy to report more members of our team who have been named among the best in the business. This year, three people named to PR News’ Rising PR Stars 30 and Under list belong to Havas PR North America: Angela Carrasco (Media Director and Multicultural Lead, Havas PR Phoenix), Stephanie Clarke (Associate Vice President, Havas PR Phoenix) and Samantha Wolf (Vice President, Havas PR New York)—tied with Edelman for most representation. In addition, EVP and Director of Corporate and Cause Ravi Sunnak received honorable mention for PR News’ Agency Awe Professional. Congratulations all around.
What is localism? In short: global awareness with a local focus. Havas PR North America has been tracking this trend we spotted at least eight years ago and using it to great success in the way we approach business, for both our clients and ourselves. We have gone hyperlocal in our strategic PR programming, and we have been living the trend in our offices in Pittsburgh, Phoenix and Providence. All are flourishing in their markets with an emphasis on local accounts. With so many factors converging to carry localism to new heights, Havas PR commissioned a nationwide study to determine who has become more interested in what’s local and to what degree. Download the resulting report, “Localism: The New American Mindset” (and individual reports from the four states where we have offices), on our White Papers page.
At Havas PR, we like to serve up brainfood, and we’re also skilled food PR professionals. Mix that with our expertise in trendspotting, and you’ve got our latest thinking: the 10 most exciting food trends happening right now. But our report, “The Gastronomical We: What Our Food Says About Our Culture,” isn’t just about the next hot ingredient or restaurant; it’s about the ways we eat and how they intersect and connect with everything else in today’s society (think social media, sustainability, beauty and more). From Instagram-Engineered Eating to Daredevil Dining to Food That Flourishes, our fresh trends will get you thinking about cuisine in a whole new light.
Two of our food and beverage clients have us getting around, especially lately for launches. In New Orleans in late June, our team hosted two parties—a daytime press preview and a friends-and-family/VIP evening party—the day before Revelator Coffee’s new space opened, plus other activities to get word-of-mouth brewing. Additional locations opening this summer will send us throughout the South. And we’re soon headed to LA, where Fox Restaurant Concepts (Havas PR is its agency of record) is opening both a True Food Kitchen and a North Italia in El Segundo. More events and press activities are in store there over the coming week. We are not only drinking it in and eating it up; we’re also helping our clients bring home the bacon.
For the second year in a row, the Havas PR Global Collective has won a Golden World Award from the International PR Association for our work with the United Nations Foundation effort to convey the climate science of the Intergovernmental Panel on Climate Change’s latest climate assessment report to people around the planet. Last year we won in the agency Environmental category; for 2015 (a year in which a record number of entries were submitted), it was for the agency International PR Campaign category. Among the reasons that made the program a multi-award winner: We created a 24/7 global PR consortium focused on the science, generated 90 percent-plus positive/neutral coverage over 25 billion media impressions, launched Climasphere.org to share information with global influencers, reached policymakers, and built communities to present united messages on climate science and the need for action.
Kate Urbach and Stephanie Clarke are going places. The Council of PR Firms agrees. For its annual PR Champion honors, the council named Kate and Stephanie to its list of accomplished young professionals. Kate, senior account executive for the Havas PR Global Collective and numerous accounts including the United Nations Foundation, tops the council’s I Can’t Believe I Get to Do This section. Her first-person feature highlights her megasuccessful voyage to Cannes last year and U.S. road trip this year for our work with the Brazilian production/design industry, and around Europe for the Collective. Stephanie was named to the PR Champions category. An account supervisor, Stephanie works on numerous accounts, including Fox Restaurant Concepts, for which she is more than exceeding client expectations with her media relations campaigns. The best advice she has ever received—to challenge herself and take risks, according to her Q&A—is certainly paying off all around.
Our global team and the Havas PR Phoenix office supported the launch of the most significant gender equality project in the world: UN Women’s HeForShe. The media results speak for themselves, including coverage in Time, The Guardian, Business Insider, The Hollywood Reporter, International Business Times, CNNMoney, MSN and many more outlets worldwide. On the ground in Davos recruiting media to create one of the most visible events at the World Economic Forum 2015 were James Mann (New York City), Stephanie Clarke (Phoenix) and Marian Salzman (Delta, hopefully upgraded to business class as a 1 million mile–plus flier). With only five days’ notice that they’d be doing media relations, the team hit the tarmac in Zurich 36 hours ahead of the press conference and set up a temporary work space in the Passage to India lounge (free food and great hosts) to recruit journalists and film crews. To learn how you can get involved, go to heforshe.org/#take-action.