How to Stay Agile

How to be an expert at messaging in this hyper-connected, always-on world? Stay agile. We know—easier said than done, which is why Havas PR has codified our way of thinking about public relations today in a forthcoming book, “Agile PR,” due out in December 2016. Topics include but are not limited to: How to blow up the internet, how to tell a story people will want to hear, how to give a brand personality, how to spot trends and forecast the future (NBD, right?). Also: You’ll find advice on when to go global and when to stay home, and how to measure results in an industry where measurement is notorious for being a big pain. Watch this space for more information.

Agility: Changing How PR Scrums for Breakthroughs

We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.

Your Turn to Celebrate Our 40th: Free Agile PR Seminars

Attention, communications pros: We’re marking our major milestone with several initiatives that give a fond nod to the past while looking to the future, including one targeted to you. The Havas PR team is authoring a book, Agile PR, scheduled to debut before Christmas from AMACOM. In the lead-up, we’re conducting seminars on agile PR—our term for expert messaging in a hyperconnected, always-on, complex world—and we’re offering the first 40 respondents a free seminar in the setting of your choice. (Staff training session? Client-invite event? One-on-one? You decide.) Click here to sign up.

The Staff Dreams Are Made Of

Every fall, we’re happy to report more members of our team who have been named among the best in the business. This year, three people named to PR News’ Rising PR Stars 30 and Under list belong to Havas PR North America: Angela Carrasco (Media Director and Multicultural Lead, Havas PR Phoenix), Stephanie Clarke (Associate Vice President, Havas PR Phoenix) and Samantha Wolf (Vice President, Havas PR New York)—tied with Edelman for most representation. In addition, EVP and Director of Corporate and Cause Ravi Sunnak received honorable mention for PR News’ Agency Awe Professional. Congratulations all around.