Our global team and the Havas PR Phoenix office supported the launch of the most significant gender equality project in the world: UN Women’s HeForShe. The media results speak for themselves, including coverage in Time, The Guardian, Business Insider, The Hollywood Reporter, International Business Times, CNNMoney, MSN and many more outlets worldwide. On the ground in Davos recruiting media to create one of the most visible events at the World Economic Forum 2015 were James Mann (New York City), Stephanie Clarke (Phoenix) and Marian Salzman (Delta, hopefully upgraded to business class as a 1 million mile–plus flier). With only five days’ notice that they’d be doing media relations, the team hit the tarmac in Zurich 36 hours ahead of the press conference and set up a temporary work space in the Passage to India lounge (free food and great hosts) to recruit journalists and film crews. To learn how you can get involved, go to heforshe.org/#take-action.