A Case for Rebranding the Older Worker

A case for rebranding the older worker

Originally published on CampaignLive.com.

The industry doesn’t seem to have room for many over 40. But once we reach that milestone, invisible can’t be the new normal.

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Sometimes It’s Good to Be a Know-It-All


At Havas PR, we aren’t interested in being everything to everyone. There are areas where we shine brighter than others. Certain stories we are more keen to tell. In two new booklets, we highlight our expertise in launches and openings as well as our particular passion for veterans and their families.

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61% of Women and 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

Originally posted on FastCompany.com.

Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.

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