In 2017, Havas PR saw a massive opportunity to go way beyond the old practice of merely pitching existing news. Instead, we crafted the news. That meant spotting trends and keeping up with what was developing in pop culture, then using those insights to put out routine news in more compelling ways, create opportunities and coattail on relevant breaking news. We do this both for our clients and our agency.
Just as a matchmaker might possess a second sense about which people will fall in love, as a leading trendspotter, I’ve developed a methodology to foresee how a culture will react to a new idea, product or experience. Yet, some key character traits make people good trendspotters regardless of their chosen careers and interests. In this updated excerpt from “Agile PR,” we tell you how to know whether or not scanning is in your DNA:
Originally published on Forbes.com.
If there were such a thing as “letter of the year,” then my nominee for 2017 would most certainly be the letter D. Scanning the year for patterns in preparation for Havas PR’s annual trends report, I was struck by how frequently D-words surfaced, often in disquieting ways.
Originally published on HuffingtonPost.com.
If someone back at school had told me that “trendspotting” was a career option, I would have jumped at it. My natural inclination has always been to notice what people are doing—the clothes they’re wearing, what they’re buying, what they’re talking about, how they’re interacting and what brands are doing with them and for them.
Originally posted on AgilityPR.com.
As communicators prepare to make the shift to 2018, this year’s trend report from Havas PR North America CEO and world-renowned trendspotter Marian Salzman pulls together the biggest and most influential trends to watch in the coming year.
At Havas PR, we aren’t interested in being everything to everyone. There are areas where we shine brighter than others. Certain stories we are more keen to tell. In two new booklets, we highlight our expertise in launches and openings as well as our particular passion for veterans and their families.
Originally posted on FastCompany.com.
Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.
Recovering from jetlag post-Cannes Lions festival is a lot easier when you have a few awards to show for it. This year, Havas took 41 Lions and countless insights home from the seven-day festival. In the weeks since I returned to the states, there are four takeaways in particular that keep coming back to inspire me.
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →