Originally posted on Campaign US.
You’re a discerning reader of a serious newspaper, so the spoof headline of this article probably didn’t fool you for a second. Or at least it didn’t fool the rational part of your mind that you’re aware of. But if someone in a white coat wearing glasses had been scanning your brain as you read the words, you would have seen your skull “lighting up”—for at least a moment or two. All those eye-catching words jammed together in the headline of this article stand out like a sore thumb in this mostly sober environment where facts and measured arguments apparently rule. We can’t stop ourselves from reacting to information that looks like it might be sensational, which is why attention-grabbing tricks have become increasingly common across the whole media landscape. Continue Reading →