From Brainerd to Brexit: Local Just Got Real

Originally posted on The Huffington Post.

A few weeks ago, most people probably hadn’t heard of Michigan’s Macomb County, the small cluster of suburbs outside Detroit, much less considered that it could determine the fate of the world. Continue Reading →

Why Nothing Matters More in PR than Creativity


Originally posted on D&AD.

Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →

What Tyra Banks Needs to Know About Personal Branding



Originally posted on the Huffington Post.

So, the former host of “America’s Next Top Model” has announced that she’s going to be academia’s next top branding expert. Tyra Banks is heading to Stanford University to co-teach a two-week class for MBA students next May on creating and protecting a personal brand. Continue Reading →

Why B2E Is the New B2B


Originally posted on Campaign US.

The communications landscape has gotten far more complicated than simple business-to-consumer and business-to-business campaigns. Today, everyone is a stakeholder, and companies and marketers need to talk to all of them. There was some discussion of business-to-human communications at the recent Cannes Lions Festival, but really what it comes down to is B2E—business-to-everyone.

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Why Awards Matter to PR


Originally posted on

The ever-shifting landscape has brought seismic changes to PR, and now creativity matters more than ever.

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