In 2017, Havas PR saw a massive opportunity to go way beyond the old practice of merely pitching existing news. Instead, we crafted the news. That meant spotting trends and keeping up with what was developing in pop culture, then using those insights to put out routine news in more compelling ways, create opportunities and coattail on relevant breaking news. We do this both for our clients and our agency.
Just as a matchmaker might possess a second sense about which people will fall in love, as a leading trendspotter, I’ve developed a methodology to foresee how a culture will react to a new idea, product or experience. Yet, some key character traits make people good trendspotters regardless of their chosen careers and interests. In this updated excerpt from “Agile PR,” we tell you how to know whether or not scanning is in your DNA:
Originally posted on Forbes.com.
Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy. Continue Reading →
Originally posted on Adweek.
Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention. Continue Reading →
Originally posted on CommPro.
At first glance, Donald Trump’s big win on Nov. 8 is the kind of incredible, unexpected, underdog victory that most marketers only dream about. Continue Reading →
Originally posted on D&AD.
Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →
We’re all in the software business today, according to Harvard Business Review, no matter what we’re selling. What it means: We’ve all got to act with the agility of a software startup, from our products and services to every team in our company, focused on “solving a business problem,” says the magazine. In public relations, we’re always after the next innovation that will help our clients make the news (or as Havas PR says, be the news). Agility is the answer, a characteristic we’ve all got to have 24/7/365—so much so that our agency has written the book on agile PR, due out in December. Watch this space for more information.