This is the 11th of Havas PR’s “11 Trends for 2016.”
Anybody interested in cooking now has a lifetime’s worth of great ideas and inspiring examples to choose from—“America’s Test Kitchen,” “The Chew,” and dedicated TV channels such as Food Network and Cooking Channel are just a few examples. The nation’s appetite for cooking is also richly catered to by thousands of websites and blogs providing tips for even the most offbeat tastes (recipes for squirrel or armadillo, anyone?).And for old-school types who like their recipes printed on paper, the selection of cookbooks has grown by almost 9,000 in the past three months alone. It would be tempting to conclude that home cooking in the United States is going from strength to strength. It’s certainly true that Americans are eating at home more and eating out less. Whether that means more cooking, however, depends on how you define cooking.