Cause Branding Digest, April 21, 2015

Posted on April 21, 2015 by Havas PR

Why Philanthropy Is Good Business
(Entrepreneur, 15.04.15)

Philanthropy is part of who I am, and giving back to the community is a way of life for me and my brother, Terrence Holt. Through the Holt Brothers Foundation, we support children who have a parent with cancer. Our mission has a true purpose because we lost our mom to cancer.

CSR Looks Like This: Business Leadership and LGBT Equality
(Triple Pundit, 27.03.15)

Despite the recent wave of historic progress regarding same-sex marriage equality, Republican-led state legislatures from Arizona, to Arkansas, to Indiana and beyond have been working to pass legislation that the Georgia Chamber of Commerce recently described as supporting a discriminatory business environment. As has been widely reported (including here on TriplePundit), CEO Marc Benioff offered vocal opposition to Indiana’s anti-gay law. After being signed by the governor, the law legally allows businesses to cite their religious beliefs as the basis for denying service to lesbian, gay, bisexual and transgender (LGBT) customers.

CSR Isn’t Dead—but It May Be Fading
(GreenBiz, 20.01.15)

In the past, CSR was recognized as a standalone function. My observations into the human capital element, taken one by one (employees, CSOs, CEOs and boards), indicate that sustainability is indeed becoming fully integrated into the corporation. It is permeating all the pieces of the company, to be owned by all the functions and staff.

The Top 5 Cause Marketing Trends of 2014
(Forbes, 08.12.14)

Mixing profit and purpose is well into its thirties, but that doesn’t mean it is set in its ways. Here’s how cause marketing evolved in 2014.

“Only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” —Simon Mainwaring

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