Cause Branding Digest, December 22, 2015

Posted on December 22, 2015 by Havas PR

The 5 Most Important Cause Marketing Trends of 2015
(Forbes, 16.12.15)

In 2015, numerous brands creatively and effectively engaged consumers with campaigns designed to build a better world…and the bottom line. Whether you call it cause marketing, purpose or values marketing or CSR, here were the year’s five hottest trends, as shared by top agency experts.

Charity-Corporate Tie-ups Are Still Primarily About Money
(PRWeek, 25.11.15)

When it comes to choosing a corporate partner, the biggest factor for most charities is still the money on offer.

This Is a New Favorite Cause of the Super Rich
(Fortune, 11.12.15)

Self-made billionaires in the U.S. are giving the most to charity, donating on average $179.5 million per person over their lifetime, according to a new study. In contrast, the typical ultra high net worth (UHNW) philanthropist worldwide gives $28.7 million over his or her lifetime.

The Impact of CSR Storytelling Through Video
(JustMeans, 07.12.15)

Video is quickly becoming the media consumption format of choice for consumers and business executives around the world. A recent study by comScore, shows that 100 million people watch a video on the internet each day. Even more impressive is research from Cisco that states by 2019, online video will be responsible for nearly 80 percent of global internet traffic, an increase from 66 percent in 2013. These figures speak to the fact that video is rapidly becoming the most valuable opportunity for businesses to engage their stakeholders.

“The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” —Anita Roddick

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