Cause Branding Digest, March 1, 2016

Posted on March 1, 2016 by Havas PR

Leap of Kindness Day 2016 + Tips for Nonprofit Marketing
(Times Union, 29.02.16)

Inspired by all the good deeds to come on Monday, we wanted to pass along some ideas for nonprofit marketing. Most nonprofits have an army of volunteers helping with a variety of tasks. This can be a blessing or a curse, depending on the situation and organization.

Cause Marketing 101: How a Massachusetts Coffee Company Educates Consumers to Help Save the Birds
(Forbes, 28.02.16)

On a frigid Sunday morning in February, NYC Audubon hosted an Ecocruise to spot seabirds and seals in New York Harbor. To help ward off the chill, the bundled-up participants sipped free cups of coffee, from Birds & Beans LLC.

JetBlue’s CSR Strategy Builds Both Brand and Community
(Triple Pundit, 25.02.16)

A few years ago, when New York residents were recovering from Hurricane Sandy, an enterprising JetBlue crew member had a game-changing idea. Many people in the area were stranded without food, electricity and resources. Businesses were shuttered and public transportation was down. JetBlue Airlines, best known for its New York air service, was grounded as well.

Cause Marketing Mistakes You Never Want to Make
(, 19.02.16)

Nobody can deny the fact that a successful cause marketing campaign offers many rewards. At the same time, a cause marketing campaign that is poorly built can lead towards disastrous results. There are many hazards associated with such a campaign.

“Creating a strong business and building a better world are not conflicting goals—they are both essential ingredients for long-term success.” —William Clay Ford Jr.

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