Cause Branding Digest, March 22, 2016

Posted on March 22, 2016 by Havas PR

Social Good Is Always Good Branding—Or Is It?
(Policy Innovations, 18.03.16)

These days, businesses that put their social mission in the spotlight are taking the world by storm. But building a brand solely on social impact is not a guarantee for success, and it comes with risks. Social enterprises and other businesses should consider these five points before making social good the star of their show.

What Budget? 4 Marketing Challenges Only Nonprofits Understand
(, 17.03.16)

No one understands the challenges of marketing on a shoestring budget quite like a non-profit. While navigating today’s wide array of convoluted marketing options can be an uphill battle for even the most savvy business owners, it’s tenfold for non-profits.

How the World’s Best Companies Demonstrate Their Sense of Purpose
(Sustainable Brands, 08.03.16)

How do you communicate your company’s sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest?

Attracting Talent Through Corporate Social Responsibility: 3 Myths Debunked
(Forbes, 24.02.16)

Attracting talent through corporate social responsibility (CSR) has become as much a part of the hiring process as offering great benefits and competitive salaries. Today’s new wave of recruits prioritize social responsibility in their own lives and are determined to join organizations that care about their well-being, as well as that of the community.

“A tremendous social responsibility comes with being a successful public performer.” —A. Bartlett Giamatti

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