Cause Branding Digest, November 3, 2015
Posted on November 3, 2015 by Havas PR
Corporate Giving Tied to Branding, Image
Businesses aren’t bashful when it comes to promoting their ties to philanthropy.
CSR Success: How to Choose a Philanthropic Partner
You want to make an impact in the community. Whether it’s with a one-time contribution or through a philanthropic partnership, your next step is to select the right philanthropy for your business. What cause should you support? To whom should you donate? Where do you even begin?
Branding and CSR Go Together
(Business Standard, 20.09.15)
Corporate Social Responsibility (CSR) is all about stakeholder accountability, transparency in all dealings and sustainability. All this creates a ‘responsible’ halo around the business and helps companies build trust. It provides a platform of moral uprightness and establishes a company’s reputation in the minds of customers and employees. And this is absolutely crucial for brands as it helps to attract and engage with customers on a continuous basis.
Role Businesses Should Play in Social Change
(Triple Pundit, 09.10.15)
As we move further into the 21st century, the global community faces an array of difficult challenges. Over one billion people are struggling with water scarcity, a problem particularly salient in California due to the ongoing drought. Alternatively, in places like Africa, the fight against dangerous diseases such as Ebola has captured the world’s attention. In order to overcome the challenges that face us all, we all must accept the responsibility to act. We each have a role to play — every individual, every city, every country and every business.
“Goodness is the only investment that never fails.” —Henry David Thoreau