Consumer/Lifestyle Branding Digest, April 20, 2016

Posted on April 20, 2016 by Havas PR

Mark Ritson: Boaty McBoatface Proves the Public Would Rather Humiliate Your Brand than Engage with It
(Marketing Week, 18.04.16)

The Natural Environment Research Council’s competition to name its new boat is the latest in a cavalcade of crowdsourcing disasters, demonstrating that consumers are a bunch of brand-haters.

Match Game: Making Influencer Marketing Work
(Adweek, 11.04.16)

“With branded content, you’re competing with pop culture, not just with others in your category, for consumers’ attention,” said Jeremy Jones, executive creative director at JWT Atlanta. Indeed, branded marketing campaigns now must offer the optimal blend of creative content, relevant influencers, the right timing and delivery platforms in order to gain traction.

8 Ways to Gain More Attention for Your Business
(Forbes, 31.03.16)

Let’s face it… the consumer market is saturated with products, brands and businesses that take up space and attention from millions of consumers every day. Whether it’s via social media, billboards, online advertising, television commercials or radio spots, customers experience hundreds – and many experience thousands – of brand messages on a daily basis. Keeping this in mind, is your brand or business among them?

Why Online Reputation Development Matters for Your Brand
(The Huffington Post, 31.03.16)

Still think online reputation management is the same as social media monitoring? Think again. While social media does play a role, online reputation management encompasses more than just what customers tweet about your brand. Online reputation management is a proactive approach to monitoring what is being said about your business online and responding appropriately with positive material to bolster trust and credibility.

“Stories create the emotional context people need to locate themselves in a larger experience.” —Scott Bedbury

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