Consumer/Lifestyle Branding Digest, December 2, 2015

Posted on December 2, 2015 by Havas PR

Why Messaging Must Reflect that No Two Customer Journeys Are the Same
(MediaPost, 12.11.15)

Where better to talk about marketing and customer journeys for MAD London than Heathrow Airport, where the journeys are very real and customer needs and expectations can vary greatly from one trip to another? I’ve been talking with CRM guys at the airport about how they establish who people are, what help they might need and what are the most relevant retail and eating offers — you can read more here.

Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies
(Adweek, 08.11.15)

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.

The People Equation in Shifting to a Customer-Obsessed Business
(Forbes, 08.10.15)

It’s not news that the digitally empowered customer is changing our world. What is news is (1) the pace needed to catch-up to an extremely dynamic and impatient customer and (2) the magnitude of real change needed to meet the challenges (and opportunities) of a customer-led market.

Why Brands Are Losing Relevance with Girls
(Marketing Week, 18.02.15)

Brands that default to gender stereotypes when creating products and communications aimed at girls could be putting large swathes off buying from them for good, therefore missing out on a lucrative market and endangering future brand loyalty from a young age.

“It takes 20 years to build a reputation and five minutes to ruin it.” —Benjamin Franklin

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