Consumer/Lifestyle Branding Digest, December 23, 2015

Posted on December 23, 2015 by Havas PR

10 Instagram Marketing Strategies Every Brand Needs to Know
(Forbes, 11.12.15)

Instagram can be a bit of a mystery for business owners. As a commenter on one of my recent articles wrote, “If you’re not a celebrity, it’s very hard to be famous on Instagram”. While this may be true, I’m betting you’re not looking to get famous; rather, you want to build a solid presence on the platform in order to engage and connect with your target market. This article will walk you through my top 10 tips for using Instagram to do just that.

Message to Major Brands: Social Media Won’t Give You Cooties
(PRWeek, 24.11.15)

Social media is ubiquitous – so much so that you can’t blink without seeing a “how to” story on how marketers and brands use it and how they can use it better.

What’s in Your Email Marketing Toolbox?
(MediaPost, 12.11.15)

The right tools save time and effort and produce better results, whether you are installing an irrigation system in your backyard or deploying an email-marketing program.

How to Get Customers to Choose You Over Big Brands
(Business2Community, 05.12.15)

Independent brands are built on the sweat, blood and time of its owner. And you know what? All that hard work doesn’t go in vain. Independent brands are becoming popular again.

“If you can shift your thinking away from merely selling and into building trust instead, even if it costs you a few bucks in profit, you’ll begin to see opportunities you never imagined once you understand what it means to ‘wow’ that customer by giving them more than they expected!” —Chris Zane

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