Consumer/Lifestyle Branding Digest, December 9, 2015

Posted on December 9, 2015 by Havas PR

‘Give Them a Rich Experience’: The Importance of Retaining Customer Loyalty
(FoodDive, 09.12.15)

With consumers segmented by an abundance of choices, food and beverage manufacturers are searching for new ways attract new customers and boost customer loyalty among the customers they already have.

It’s the Real Thing
(The Economist, 14.11.15)

“Authenticity” is being peddled as a cure for drooping brands.

Luxury Brands and the Social Campaign
(The New York Times, 01.12.15)

José de Cabo spends a lot of time on social media. But unlike most people who post on Twitter and Facebook to keep up with friends and family, Mr. de Cabo and his team of more than 140 people—primarily based in New York and London—have another goal.

Marketing Transformation Can Be Uncomfortable
(MediaPost, 11.11.15)

Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another. Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven. In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.

“Thinking is the hardest work there is, which is probably the reason so few engage in it.” —Henry Ford

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