Consumer/Lifestyle Branding Digest, July 13, 2016

Posted on July 13, 2016 by ellenbarnes

5 Ways to Become a Master Storyteller
(Entrepreneur, 25.05.16)

A great brand is a story well–told. Whether you’re a high school student, intern, CEO, entrepreneur or job-seeker, you need a good brand, especially in this climate. And to develop a good brand, you have to be a great storyteller.

15 Lessons of Creativity for 2016
(Fast Company, 16.05.16)

What we can learn from the 2016 Most Creative People.

Customer Testimonials: 3 Ways to Leverage Your Customers to Help Tell Your Product’s Story
(Marketing Sherpa, 28.04.16)

U.S. media ad spending will hit $200 billion in 2016, according to eMarketer. And yet, when we asked 2,021 customers how they discover new products, advertising was the fifth most popular response with offline and online advertising tied for fifth with 27 percent of responses.

Think Tank: Reimagining Retail Loyalty Programs
(WWD, 12.04.16)

Across the globe and over the past two decades, retailers have attempted to build customer loyalty through rewards programs.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” —Peter Drucker

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