Consumer/Lifestyle Branding Digest, July 15, 2015

Posted on July 15, 2015 by Havas PR

Back-to-School Choices Driven by Localization
(FierceRetail, 01.07.15)

When it comes to advertisements for back-to-school products, parents and students seem to respond most favorably to those that focus on localization and personalization, according to a new survey from Eyeview.

In a Digital World, It’s Easier than Ever to Disappoint
(, 10.06.15)

There was a time when the expression “caveat emptor” (buyer beware) probably had some relevance. The world was once disconnected, and the capacity for customers to voice their concerns or complaints was limited.

How Brands Can Make a Big Noise with a Small Budget
(Marketing Week, 09.04.15)

Whether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.

Understanding the Full Impact of Web Design on SEO, Branding and More
(Forbes, 11.02.15)

Are you under the impression that web design should be an isolated part of your marketing efforts? This is a myth that many companies believe, and it could be setting your business back in more ways than one. Web design, while certainly important from an aesthetic point of view, encompasses much more. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire internet presence.

“Wonder what your customer really wants? Ask. Don’t tell.” —Lisa Stone

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