Corporate Branding Digest, April 11, 2016

Posted on April 11, 2016 by Havas PR

How Your Company’s Lame Hiring Process Is Losing You Customers
(Fast Company, 05.04.16)

Virgin Media realized it was losing almost as much as it spent on hiring when rejected job candidates switched to its competitors.

A Bad Reputation Costs a Company at Least 10% More Per Hire
(Harvard Business Review, 29.03.16)

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and “The Biggest Loser” star Jillian Michaels. While they may have gotten attention in the media, they didn’t help the company do one important thing: hire women.

Recruiting and Marketing Tie the Knot. Are You Invited?
(HuffPost Business, 22.03.16)

These days, recruiting is much more complex than it has ever been. Posting jobs on job boards can’t be the only way you let candidates know about your openings anymore. Relying only on social media updates to spread your open positions isn’t enough, either. Having a strong employment brand is becoming increasingly crucial. Organizations that come out on top in the recruiting game will be the ones that consistently communicate authentic employer brands and value propositions that not only capture the attention of highly skilled workers, but also compel them to follow, engage with, and ultimately join their teams.

7 Ways to Build an Employer Brand that Appeals to Millennials
(Business2Community, 05.02.16)

Branding to consumers certainly isn’t a new concept for businesses, but employer branding is a concept that’s emerging as incredibly important to today’s businesses to remain competitive.

“Highly engaged employees make the customer experience. Disengaged employees break it.” —Timothy R. Clark

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