Corporate Branding Digest, Feb. 19, 2014

Posted on February 19, 2014 by Havas PR

Richard Branson on Not Going It Alone
(Entrepreneur, 17.02.14)

I love bumping into people and finding out who they are and what they’re working on. You never know who you’re going to meet. Such encounters can be valuable: If you think about how your most important relationships began—with business partners, your spouse, with friends and mentors—the stories will almost all involve chance meetings. My curiosity about others and ability to connect with people have helped me to succeed—after all, if people don’t know who you are, they are not going to do business with you.

Twilight of the Brands
(The New Yorker, 17.02.14)

Twelve months ago, Lululemon Athletica was one of the hottest brands in the world. Sales of its high-priced yoga gear were exploding; the company was expanding into new markets; experts were in awe of its “cultlike following.” As one observer put it, “They’re more than apparel. They’re a life style.” But then customers started complaining about pilling fabrics, bleeding dyes, and, most memorably, yoga pants so thin that they effectively became transparent when you bent over.

Abraham Lincoln’s Brilliant Method for Handling Setbacks
(Inc., 11.02.14)

What was the secret of Abraham Lincoln’s success in dealing with people? Incredibly, this is not just a question that a business journalist would ask. Dale Carnegie himself—the legendary author of How to Win Friends and Influence People—asked the exact same question on page 8 of that famous book.

PR Insider: The End of Brand and the Beginning of Reputation
(PR News, 06.02.14)

A few months ago, I stood in an office in the Gaza Strip in front of a room full of men and women who are committed humanitarians. They have risked their lives multiple times to deliver food to the most vulnerable people of Gaza during conflicts and live every day under a blockade with power outages, raw sewage flooding the streets, and the constant risk of violence. My translator whispered to me: “Most of these people are warehouse workers, so perhaps you might simplify your presentation?” Not only that, although my organization was changing name, we can’t change it in Gaza because the territory is ruled by Hamas, and we cannot interact with a terrorist organization.

“If you make listening and observation your occupation, you will gain much more than you can by talk.” —Robert Baden-Powell

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