Corporate Branding Digest, Feb. 26, 2015

Posted on February 26, 2015 by Havas PR

7 Essentials for Smart Social PR Strategy
(Ragan, 18.02.15)

Practitioners face many obstacles to building and engaging online communities for their clients and brands. These guidelines can help.

Pop Stars and Craft Beer: Lessons in Branding and Trademarking
(Inc., 02.02.15)

Using trademarks to build and protect a brand is a great strategy for small businesses, but without the proper considerations, it can ultimately cause more harm than good.

The Smell of Creativity
(, 27.01.15)

For me, it often takes just 10 minutes to understand whether an organisation is open to new creative ideas. I can smell it in the air. And I think that most of us have this skill, the ability to understand the unwritten rules of company culture.

A Bit of Empathy Might Be the Best Marketing Strategy
(Entrepreneur, 14.01.15)

It was a cold morning, which is not uncommon in St. Louis, even in the summer. Maybe it was due to the rain, but that cleared away soon, so I don’t know. I was wearing what she would have wanted to me wear. It was a Friday and it was my grandmother’s wake.

“When the reward is the activity itself—deepening learning, delighting customers, doing one’s best—there are no shortcuts.” —Daniel Pink

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