Corporate Branding Digest, Jan. 6, 2015

Posted on January 6, 2015 by Havas PR

4 Leadership Competencies You Must Know
(Forbes, 06.01.15)

Year after year the tireless realization is made that every person and organization must find better ways to collaborate and compete if they want to stay competitive and thrive amidst constant change.

Millennials Put Premium on Digital Relationships
(MediaPost, 05.01.15)

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

5 New Consumer Behaviors that Scare Marketers—but Shouldn’t
(iMedia Connection, 03.12.14)

If I had to posit a theme for the last eight years, it would be the stunned period. Marketers were dazed by the advent of technology, confused by reactions to climate change and green practices, paralyzed by the steep and sudden change in our economic climate, and dizzy from spinning in circles trying to understand those elusive Millennials. (OK, we’re still a little stunned by the Millennials.)

Why a Good Story Is the Most Important Thing You’ll Ever Sell
(Fast Company, 24.10.14)

From the cave paintings of Neanderthal Man to the hieroglyphics of the Egyptians to the Greek epics that were handed down the centuries, stories have recorded history, passed on wisdom, and set rules for moral behavior.

“Confidence … thrives on honesty, on honor, on the sacredness of obligations, on faithful protection and on unselfish performance. Without them it cannot live.” —Franklin D. Roosevelt

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