Corporate Branding Digest, May 18, 2015

Posted on May 18, 2015 by Havas PR

Is Targeting Millennials a Lazy Marketing Strategy?
(Marketing Week, 10.05.15)

McDonald’s announced last week that as part of its turnaround strategy it will stop “sweeping talk to millennials.” Nonetheless, reaching the 18 to 34 age group through aspirational marketing is a strategy many brands are still racing to employ.

The Greatness Guide to Building Your Brand and Empire
(Entrepreneur, 16.04.15)

There are hundreds if not thousands of branding experts who will tell you how to build your brand, mapping out step by step the technical minutiae of effective marketing strategies.

How to Use the Right Photo to Boost Your Brand
(Small Business Trends, 02.03.15)

Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a nonprofit that creates urban gardens for low-income communities, but a picture of you, elbow-deep in earth, showing others how to plant vegetables is more likely to connect with future employers who value community-minded team members.

The Evolving Influence of Today’s CMO
(Forbes, 26.02.15)

Digital marketing. Mobile marketing. Brand-building. While there are many articles on specific marketing-related topics, there is not much written about what it is like to be a CMO. What are the worries, the unique challenges and even the lessons that fuel a CMO’s success?

“Word of mouth is the best medium of all.” —William Bernbach

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