Corporate Branding Digest, May 9, 2016

Posted on May 9, 2016 by Havas PR

Leveraging Social Media in the Eye of the Storm
(Knoxville News Sentinel, 01.05.16)

When it comes to crisis communications, there are some givens. Have a written plan in place. Hold drills and exercises, scheduled and unscheduled. Establish checklists rather than procedures. Trust your communications professional and empower that person to affect change in the midst of the crisis, preferably with no more than two steps in the approval process.

Crisis of the Week: Does SunEdison Have Energy to Handle Crises?
(The Wall Street Journal, 25.04.16)

The crisis this week involves energy company SunEdison Inc. and how it’s handling a number of issues, including a delay in filing its annual report, the termination of a deal to acquire Vivint Solar, investigations by the U.S. Department of Justice and Securities and Exchange Commission related to disclosures to investors and a decision to file for bankruptcy.

10 Steps to Protect a Banking Brand Under Siege
(The Financial Brand, 21.04.16)

Dealing with a crisis is an inevitability. At some point, it will happen. When it does, you need to be prepared with a deliberate, strategic plan. The time to build your strategy is now—before a crisis erupts, not after the fact. Following these ten steps will make crisis communications less stressful, more positive and minimize the impact for all constituencies.

PR Takeaways from Maria Sharapova’s Doping Crisis
(Ragan’s PR Daily, 19.04.16)

Maria Sharapova captivated the world as a bright-eyed 17-year-old teenager when she defeated Serena Williams in the 2004 Wimbledon final. Since then, Sharapova has crafted a reputation as one of the best, smartest, richest players in the sport.

“Very simply, your organization’s crisis plan is incomplete without a comprehensive digital strategy.” —Jane Jordan-Meier

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