Havas PR in the News — August 2015

Havas Reports ‘Strong’ First Half as PR Business Holds Its Own

By John Harrington, Aug. 27, 2015

In the first two quarters of 2015, Havas revenue grew 19.2 percent, to $1.16 billion, with operating income up 22.4 percent, to $143.9 million and operating margin up from 13 percent to 13.5 percent. Havas CEO Yannick Bolloré says, “This strong first-half performance gives us every confidence that our annual targets will be met,” and Havas PR North America CEO Marian Salzman says her agency’s performance is “consistent with or better than the numbers reported by Havas.” She also acknowledges that the agency would consider PR acquisitions should the right opportunities arise.

Top 5: Largest Pittsburgh-Area Public Relations Firms

By Ethan Lott, Aug. 24, 2015

No. 2 on the list of largest Pittsburgh-area public relations firms, ranked by 2014 local office revenue from public relations business: Havas PR.

Temp to Perm and the Rise of the Mini-Entrepreneur

From Havas PR, Aug. 24, 2015

With the number of temp-to-perm workers in the United States having reached an all-time high, this Holmes Report post looks at the rise of the mini-entrepreneur, meaning people who are in business for themselves as temporary staffers trying out a company for possible longer-term employment. This arrangement might even lead to a happier working relationship. “[I]n PR one thing will always stay constant: Efficient, hard workers with big ideas and great personalities will always be the most desirable, and it takes time to determine if a person checks all those boxes,” writes Havas PR. “The temp-to-perm test-drive might not be the most civilized practice on the part of the agency, but it works.”

Forget Personal Branding, Let’s Talk Puppy Branding

By Marian Salzman, Aug. 17, 2015

We’re seeing more and more about the dogs of the rich and famous these days. Why? From Lady Gaga and George Clooney to Andy Cohen and Chelsea Handler, “[M]any of today’s celebrities … have discovered that trotting out their pooch has sweetened and softened their personas with a pet-obsessed American public,” says Marian Salzman in this column. “Forget personal branding; when a celebrity focuses instead on branding his or her dog, the reputation boost is perhaps even more powerful.” Rescue dogs in particular have become more popular among stars, and therefore their adoring public.

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