Havas PR in the News — December 2017

Trendspotter Marian Salzman Talks The Trends You Can Expect in 2018

By Tamra Bolton, Dec. 29, 2017
Marian Salzman, CEO of Havas PR, has made some “scary accurate” trends predictions in previous years, and Parade predicts that, while gloomy and seemingly far-fetched, her trends for 2018 are likely to once more pan out the way this top trendspotter has predicted. The publication asks, “We must remember than none of us could have imaged the events that transpired in 2017: Why should 2018 be any different?”

PR Insiders on Their Favorite NYC Restaurants

By Michael Kaminer and John Bonazzo, Dec. 13, 2017
One thing hasn’t changed despite all the disruptions in PR: Meetings happen over meals. Havas PR CEO Marian Salzman and six other industry leaders tell Observer where they go when they want to impress a client, as well as their favorite places to kick back and enjoy a good meal on their own time.

New York’s Top Specialty PR Firms, From Travel to Tech and Beyond

By John Bonazzo and Michael Kaminer, Dec. 13, 2017
Observer ranked PR agencies in 10 major categories, putting Havas PR North America atop its list of “The Generalists” and praising CEO Marian Salzman for helping it secure new wins across pharma, food and foundations.

Brought To You By The Letters ‘D’ And ‘P’: Global Trends For 2018

By Marian Salzman, Dec. 12, 2017
2017 was a depressing “D” year, Havas PR CEO Marian Salzman writes for Forbes: “Scanning the year for patterns in preparation for Havas PR’s annual trends report, I was struck by how frequently D-words surfaced, often in disquieting ways … think ‘disunite,’ ‘discord,’ ‘distortion,’ ‘destruction,’ ‘dysfunction’ and ‘dystopia.’ It was a year of disruption and disrespect.” 2018, the trendspotter adds, may well be a P-year, giving way to positivity and progress at last.

Observer’s 2017 PR Power 50

By Michael Kaminer and John Bonazzo, Dec. 13, 2017
At almost every public relations firm Observer surveyed for its annual power list, unfettered optimism of previous years has given way to a kind of nervous energy throughout the industry. “It’s smaller budgets and more project work,” Havas PR CEO Marian Salzman tells the site. “And there’s huge anxiety over getting on Trump’s radar. Clients don’t want that distraction. Even in cause marketing, the big question is how to keep it from getting politicized.”

The Pleasures and Pressures of a Lifetime of Trendspotting

By Marian Salzman, Dec. 12, 2017
As Havas PR launches its annual trends report—including a dispiriting look back at the disruption, despair and dumpster fires of 2017—CEO Marian Salzman reflects on her unusual role as trendspotter-in-chief in this article for The Huffington Post.

Trendspotting: Havas CEO Marian Salzman’s 20 trends for 2018

Bulldog Reporter, Dec. 11, 2017
As communicators prepare to make the shift to 2018, this year’s trend report from Havas PR North America CEO and world-renowned trendspotter Marian Salzman pulls together the biggest and most influential trends to watch in the coming year. The firm has released its eighth annual forecast, unveiling 20 trends—from compassion fatigue and the retail apocalypse to gaming at work and the appeal of singledom—that will shape the year ahead.

People on the Move: 12/10/2017

Pittsburgh Post-Gazette, Dec. 11, 2017
Havas PR Pittsburgh has hired Jacob Gnieski as a fellow to support its communications efforts.

Agency People News in Brief

The Holmes Report, Dec. 4, 2017
Havas PR has brought on three new hires in New York and Pittsburgh. In New York, Melanie Klausner joined as senior VP and Nikka Kria as account supervisor. And Stacey Simon joined the Pittsburgh office as an account supervisor. CEO Marian Salzman tells The Holmes Report: “They share one common attribute: agility, as well as our agency’s love of the craft of making, promoting and sharing news for our clients.”

Be Sociable, Share!