Havas PR in the News — February 2015

Google: Privacy? It’s So Last Decade

By Marian Salzman, Feb. 27, 2015

Many of us are already resigned, Havas PR CEO Marian Salzman writes on Forbes.com, to letting Google amass data on the details of our online travels. But Google’s announcement that it’s planning to move into the business of ride sharing raises the troubling possibility that the company might soon have access to our physical travels, too. “Now,” writes Salzman, a noted trendspotter, in the post, “Google will know when you decide you can’t drive home from the bar, or when you hail a ride across town after midnight—and whom you were home GChatting with before.”

Size Does Matter: Consumers Rally Behind the Small and Local Movement

By Marian Salzman, Feb. 26, 2015

The appeal of small and local products has been on trendspotters’ radar for some time. But in this piece for The Guardian, Havas PR CEO Marian Salzman takes a fresh look at the shifting definition of what “local” means in a world that’s increasingly experienced online. She argues that “the rush and novelty of accessing the whole world is wearing off,” driving consumers to seek out more personal, in-the-flesh products and services. “Surprisingly,” she adds, “it’s the digital-native millennials who are most likely to hanker for a life that’s more local.” Smart marketers and entrepreneurs have noticed—and are cashing in.

Why Do Teachers Quit?

By Marian Salzman, Feb. 20, 2015

Havas PR CEO Marian Salzman, who also serves as the executive chair of the Tucson Values Teachers (TVT) organization, takes on the American public school teacher’s job dissatisfaction and ponders its causes—low wages, low respect and unreasonable expectations—in this Tucson Sentinel opinion piece. A TVT poll in southern Arizona uncovered particularly low morale among its teachers, who report working a 60-hour workweek on average. Writes Salzman: “The challenge of working with TVT and the educational reform community to raise awareness about the plight of teachers, and the need to respect them, is the marketing challenge of a lifetime.”

Havas PR Opens Its Doors in Phoenix

By Diana Bradley, Feb. 17, 2015

PRWeek reports on Havas PR’s expansion into Phoenix, which the agency marked by inviting local nonprofit agencies to a free hourlong strategy session it called Community & Cause. The Phoenix office houses part of Havas PR’s Hispanic practice, Havas Conexiones, as well as clients including Fox Restaurant Concepts, ad campaign creator SocialWhirled, discount retailer Big Lots, and the Indigenous Peoples Law and Policy Program at the University of Arizona.

Salzman Takes Teachers’ Advocacy Post

By Kevin McCauley, Feb. 12, 2015

O’Dwyer’s reports on Havas PR CEO Marian Salzman’s new post as executive chair of Tucson Values Teachers, a group devoted to recruiting, retaining and rewarding educators in southern Arizona. There, more than a quarter of teachers reportedly do not plan to remain in the profession over the next five years. In 2012, Salzman and her family began the process of relocating to Arizona, where she has just opened an outpost of Havas PR North America.

Marian Salzman, CEO of Havas PR North America, to Chair Education Advocacy Group

From Globe Newswire, Feb. 11, 2015

This press release from Tucson Values Teachers (TVT) trumpets news that Marian Salzman, CEO of Havas PR North America, has been appointed as its new executive chair. In the release, Salzman says: “When I found out about TVT, I signed on to make a difference because I owe teachers a huge debt. I am who I am because of the teachers I had throughout my academic life. I won’t be satisfied until every teacher is as respected as I am as a CEO.” In Arizona, where teacher retention is poor and teacher job satisfaction low, Salzman will work to round up funding for TVT’s programs and will support community activities that demonstrate gratitude for teachers.

Sorry, NYT: LZ Sunday Paper Now Feeds My News Habit

By Marian Salzman, Feb. 6, 2015

In this Forbes.com article, Havas PR CEO Marian Salzman professes her affection for LZ Sunday Paper, the online newsletter assembled weekly by former movie producer and cable network president Lauren Zalaznick. In fact, Salzman trusts Zalaznick so implicitly as a curator of news that she has distanced herself from her former identity as a news junkie who consumed six papers a day, cover to cover. “It’s not just that [Zalaznick] makes the world more manageable but also that she makes it more fun,” writes Salzman, who also spotlights TheNeed2Know.com as a favorite new site for catching up on news.

Why Pinterest Ads Are Going to Be Great

By Giuseppe Crosti, Feb. 6, 2015

In light of Pinterest’s newly unveiled advertising platform, SocialProvidence founder Giuseppe Crosti writes that he’s certain that ads on the site will be a “great success.” After all, Pinterest has already proven to be of particular value to marketers who know that its boards convert well to sales. “Ads will therefore feel very similar to users,” says Crosti, who also stated that no other social media platform targets consumers so powerfully. This is especially true if the targeted consumer is female, as 42 percent of online adult women now use Pinterest, which grows steadily in popularity each year.

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