Havas PR in the News — July 2017

We Care Way Too Much About Successful People’s Morning Routines — and Here’s Why

By Gina Vaynshteyn, July 26, 2017
It seems that everyone from celebrities to CEOs has endorsed the power of a perfect morning routine, but in many ways the ability to cultivate one is a privilege, Vaynshteyn writes. She notes that, if sleep used to be “the new sex,” as declared by Havas PR North America CEO Marian Salzman, today it is more like a skill to be cultivated and a measure of personal success.

The Latest Overpriced Wellness Trend: A Good Night’s Sleep

By The Associated Press, July 10, 2017
People these days are more likely to brag about how much they spent on a mattress than how much they spent on their clothes, says Marian Salzman, CEO of Havas PR North America. That’s because interest in getting quality rest has intensified dramatically, leading more and more companies to add expensive monitoring technology to their products.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless — or Snoring

By Anne D’Innocenzio, July 10, 2017
Sleep—and the tracking of it—is a big business, with companies adding more and more Zzzz-promoting technology into various kinds of products. These gadgets are getting more expensive, and their effectiveness is mixed, but sleep solutions are still a lucrative enterprise in the United States. “Sleep is the new status symbol,” explains Marian Salzman, CEO of Havas PR North America.

PR’s Power Players Share Their Vision

By Steve Barrett, July 7, 2017
Marian Salzman, CEO of Havas PR North America, talks about the future of PR in this article summarizing “the collected wit and wisdom of the 270 individuals in PRWeek’s Global Power Book.” While several other power players see PR merging into the marketing field, Salzman sees it going another direction: “I see us merged with the media companies, not with UX (too specialized) or marketing (too general).” She adds, “Earned media will have a savvy, sassy role in media agencies.”

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By General News, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By PR Newswire, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Sleep Is the New Status Symbol

By Penelope Green, July 4, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Revealed Tomorrow: The Prolific North Top 50 PR Agencies 2017

By David Prior, July 3, 2017
Last year, Citypress retained the top spot, with Tangerine, Havas PR, Weber Shandwick and Finn Communications making up the top five.

Agency People News in Brief

By The Holmes Report, July 3, 2017
Havas PR has added three new team members to its Pittsburgh office. Deanna Tomaselli has joined as account supervisor, while Catherine Clements and Megha Pai join as fellows. Tomaselli will contribute to several key accounts, including Transitions Optical, International Play Equipment Manufacturers Association and LivaNova. Meanwhile, Clements will support public relations and media relations efforts for clients including MilliporeSigma and Sodexo, and Pai will support clients including Bayer AG and Covestro.

People on the Move: 7/3/2017

By Pittsburgh Post-Gazette, July 3, 2017
Havas PR promoted Melissa Rieger to vice president; Julianne Muszynski to associate vice president; and Breanna Stephens to assistant account executive.

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