Havas PR in the News — June 2015

Who Wants to Teach in Arizona?

By Marian Salzman, June 30, 2015

In this Huffington Post column, Havas PR CEO Marian Salzman weighs the pros and cons of working in Arizona as a teacher. Among the pros: great weather, gorgeous scenery, outdoor activities and that special Southwest vibe. Among the cons: It’s rated one of the worst states for teachers, no thanks to its salary ranking, public school spending and pupil/teacher ratio. Salzman writes: “To sum up … this is the prospect facing a teacher in Arizona: relatively bigger classes with fewer resources for less take-home pay.” By drawing attention to this problem, however, Salzman says she hopes to inspire “constructive change.”

PR in the Spotlight

By Marian Salzman, June 30, 2015

“The way publicists are portrayed in pop culture now is a frothy fantasy,” Havas PR CEO Marian Salzman writes in The Holmes Report, and the new movie “Entourage,” with its glamourous, tough-talking publicist character, is the latest example. It might even be the case, Salzman goes on, that life is starting to imitate art, with young professionals hoping to live the fantasy of bouncing between red carpets and cocktail parties. “But PR still has an important, serious role to play,” Salzman says, and to protect that work, the profession might need an injection of—ironically—better PR.

PR in a Citizen Journalism World

By Marian Salzman, June 29, 2015

In decades past, PR professionals had little choice but to rely on newspapers and network news to reach mass audiences. Those old-style news-consuming habits are still around, Havas PR CEO Marian Salzman writes in The Holmes Report, but “the news landscape is much more egalitarian, accessed through the latest technologies, especially mobile devices. It shares screen real estate with entertainment and communication, with personal and professional content.” The challenge Salzman sees for PR professionals today? Simply keeping up and figuring out which voices matter most.

Global Power Book: Marian Salzman

From PRWeek, June 22, 2015

PRWeek named Marian Salzman, CEO of Havas PR North America, to its Global Power Book, which it calls “the definitive guide to the brightest and most influential PR professionals around the world.” In its Q&A with Salzman, she reveals her favorite media outlets (The New York Times and Daily Mail), her most-admired brand (Facebook) and the single biggest challenge facing PR in her market (“Sleepy talent in a business that requires always on”). She also dishes up the best advice she has ever received: “Pick your boss carefully; she or he determines your job satisfaction.”

Wearables Have Fueled a Resurgence of Fat Discrimination

By Marian Salzman, June 10, 2015

Has our national obsession with fitness trackers widened the divide between the fit and the unfit? Marian Salzman, Havas PR North America CEO, says it has. Today, Salzman writes, “[m]ore than a third of respondents in the new ‘iBody’ study from my own Havas Worldwide equated obesity with laziness, with millennials even more likely to do so—forecasting a trend toward anti-fat attitudes in coming years.” And as millions of us become increasingly focused on tracking every aspect of our diets, sleep and exercise through the devices on our wrists, she says, “many of us are becoming less tolerant of those who don’t share the same fervor for fitness.”

PRWeek Global Power Book 2015: Marian Salzman, CEO, Havas PR

From PRWeek, June 2015

This Q&A with Havas PR CEO Marian Salzman reveals that the brand she most admires is Facebook, that her favorite fictional character is Carrie Bradshaw and that her “dirty, trusted pleasure” is getting her news from the Daily Mail. And in answer to “In what respect has your job changed most in the past five years?” Salzman responds: “Focused increasingly on delivering the numbers and now work in real-time 24-7 (who sleeps?).”

65 Is the New 30? Caitlyn Jenner and Late-Life Reinventions

By Marian Salzman, June 8, 2015

Lost in all the celebration and controversy about Caitlyn Jenner’s transformation, Havas PR CEO Marian Salzman writes, is an amazing detail: Jenner completed this reinvention at the age of 65. Even in an era when many women are considered to be past their expiration dates in their 40s, Salzman says Jenner has inspired her to think more broadly about what is possible in later life. “It used to be that 65 was the end of life. It was retirement age, the start of Social Security, the transition from adulthood to old age,” she writes. “Not anymore. As Caitlyn has shown, it’s now merely the beginning of the next act.”

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