Havas PR in the News — November 2016

Schrodinger’s Press Release: Its Role in Influencer Marketing

By Eti Nachum Finkelstein, Nov. 29, 2016
Also this year, Forbes once again questioned the status of the press releases in Marian Salzman’s “Is the Press Release Dead or Alive?

Take Time to Pay It Forward on #GivingTuesday

By Brittany York, Nov. 29, 2016
“The beauty of this campaign is that it has no boundaries,” said Marian. “Even as it grows more massive, it remains easy to make it your own.”

RI’s $5 Million Tourism RFP Sparks Questions

By Kate Nagle, Nov. 28, 2016
“The RFP is extensive and multifaceted and we are still walking through the nuance. As of now, we are probably going to apply from some portion of the business,” said Marian Salzman, Havas PR’s CEO. “The budgets are what they are—the challenge is to deliver results within those budgets. Again, this is the norm in our business.”

RI Seeks Bids to Help with Tourism and Business-Attraction Effort

By Kate Bramson, Nov. 22, 2016
Salamano extended contracts with Havas PR North America and Epic Decade, the two firms hired at the same time as Glaser, through Dec. 31. Now that those contracts are expiring, she said it’s time to put the work out to bid. They’re both eligible to apply, Salamano said.

Barnacle Parking Enforcement Latches onto Havas PR

By Editorial Staff, Nov. 18, 2016
Havas PR North America has been named agency of record by Barnacle Parking Enforcement. The company’s Barnacle device attaches to an illegally parked vehicle’s window so it can’t be driven… Havas PR has been handling roll-out in several pilot cities and will do a full launch in the first quarter of 2017. “The product sells itself—it is so creative and straightforward and well-named,” Marian Salzman, Havas PR North America CEO, said..

Holidays About to Begin: Which Retailers Stand to Gain?

By Zacks Equity Research, Nov. 18, 2016
As revealed by Marian Salzman, CEO of Havas PR North America, on the final day of Retail’s BIG Show 2016, there are two trends that are here to stay. The first is the growing uneasiness in everyone’s lives and the second is an addiction to the tech world. With these trends ruling the minds of people, it is essential that retailers innovate new ways to make life easier for consumers and complement their digitized ways.

#TrumpWins! Has Brand America Invited Trouble?

By Delshad Irani and Ravi Balakrishnan, Nov. 16, 2016
#Elections2016 and #TrumpWins have put a dent, or 10, on Brand America. Marian Salzman, CEO of Havas PR, believes “we are damaged at home and abroad, and also in our confidence in one another.” Adding, “how we think it pays to be American is shot.” Probably with a shotgun bought at the neighborhood Wal-Mart.

Oranger Than Fiction: The Night the Bubble Burst

By Marian Salzman, Nov. 15, 2016
Trump’s strongest supporters dwelled in filter bubbles as impenetrable as the wall the president-elect wants to build on our southern border, writes Marian Salzman, the CEO of Havas PR North America.

Account News in Brief

By the Holmes Report, Nov. 14, 2016
Havas PR North America has been named agency of record by Barnacle Parking Enforcement, a company that recently unveiled its parking enforcement technology that it hopes will replace the boot. Havas PR has been leading the company’s national and local roll-out as the product moves from several pilot cities to full launch in Q1 of next year.

Marketers, Are You Learning the Wrong Lessons from the Election?

By Marian Salzman, Nov. 12, 2016
Editor’s Note: CommPRO reached out to Marian Salzman, global trendspotter, for her point of view on the presidential election and the key takeaways for marketers.

How Advertising Failed Hillary Clinton

By Douglas Quenqua, Nov. 9, 2016
“She focused us on the glass ceiling, and I believe the Trump organization sold us a world that is rose-colored,” said Marian Salzman, CEO of Havas PR North America. “The glass ceiling ended up feeling self-serving.”

PRNigeria Receives Global PR Award on Crisis Management

By Segun Adebowale, Nov. 9, 2016
Other recipients at the 2016 IPRA GWAs included Global PR icons from America, Europe, Asia and the Middle East. They are: Weber Shandwick, Ogilvy and Mather, FleishmanHillard, Hill+Knowlton Strategies, SPN Communication, Porter Novelli, Alfa-Omega, MSLgroup, Grayling, Havas PR, ActionAid, Shell and Dentsu PR.

Havas PR Retained by Barnacle Parking Enforcement

By Bulldog Reporter, Nov. 9, 2016
Havas PR North America, the New York–based PR arm of Havas, has been named agency of record by Barnacle Parking Enforcement, a company that recently unveiled its parking enforcement technology—The Barnacle—which seeks to replace the boot. Havas PR has been leading the Company’s national and local rollout as the product moves from several pilot cities to full launch in Q1 2017.

Bruce Springsteen, Jon Stewart, Louis C.K., Jerry Seinfeld and More to Perform at 10th Anniversary STAND UP FOR HEROES

By BWW News Deck, Nov. 1, 2016
Presented by the Bob Woodruff Foundation and the New York Comedy Festival, the 10th annual Stand Up for Heroes is brought to you by Veterans on Wall Street and supported by founding sponsor GFI Group Inc., and the Steven & Alexandra Cohen Foundation. This year’s sponsors for Stand Up for Heroes include: The Paul E. Singer Foundation, craigconnects, Jack Daniel’s, 21st Century Fox, J. Walter Thompson, HAVAS PR & HAVAS Health, JetBlue, Thomson Reuters, and the Barbara Bradley Baekgaard Foundation.

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