Havas PR in the News — September 2015

3 Firms Hired ‘to Put Rhode Island on the Map’

By Kate Bramson, Sept. 30, 2015

“As Rhode Island embarks on its first tourism branding campaign in years, the state commerce agency has selected three firms for a $5-million initiative: an iconic graphic designer and illustrator who gained fame for developing the ‘I Love NY’ logo in the 1970s; a New York firm [Havas PR] whose CEO will now expand that agency’s Providence office; and a Rhode Island design studio whose clients include Apple, Visa and Capital One bank.”

The Marketing Genius of Brand the Donald

By Marian Salzman, Sept. 14, 2015

“In my marketing communications professional role, I am full of amazement,” writes Marian Salzman, CEO of Havas PR North America, in her latest Huffington Post column. “As a man selling his ideas and his personal brand, [Donald] Trump is a bona fide media genius. Whether by accident or intention, he has sparked a gazillion conversations around the subject of what’s real.” Although Salzman commends Trump for his authenticity and bold vision during his race to be the U.S. Republican Party’s 2016 presidential candidate, she notes that his implementation details are vague.

10 Power Women Brands

By Marian Salzman, Sept. 8, 2015

In preparation for a trip to Turkey, where Marian Salzman is to speak at the Turkish Ad Age Women to Watch event, the Havas PR North America CEO spotlights 10 women who are moving mountains for other women now. From Beyoncé to Winnie Byanyima, Malala Yousafzai to Sheryl Sandberg, Salzman covers women around the world whose personal brands are trending.

The Myths and Magic of Networking

By Marian Salzman, Sept. 8, 2015

With word-of-mouth marketing increasingly hailed as the most powerful way to sell products and get apps downloaded, this Holmes Report post asserts that WOM remains the most powerful way to sell yourself, too. But rather than devoting copious amounts of time to networking, which can quickly become a full-time job, Havas PR Global Collective Chair Marian Salzman recommends pouring time instead “into something that represents who you are and what your passions are”—a blog, website or charity, for instance—and learning to see every human interaction as an opportunity for networking.

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