We’re thrilled to share the exciting news that Havas PR won a PR Daily Corporate Social Responsibility Award in the Media Relations or PR Campaign category for our work on MilliporeSigma’s Curiosity Cube. We also received an honorable mention in the Community Affairs category for the campaign.
PR Daily CSR Awards winnerMilliporeSigma is the U.S. and Canadian name of the Life Science business of Merck KGaA, Darmstadt, Germany. At the heart of the company’s CSR strategy is the Curiosity Labs program, where employees deliver hands-on science lessons to students at schools worldwide. The company recently expanded the program by introducing the Curiosity Cube, a shipping container that has been retrofitted as a mobile science lab, engaging visitors in interactive, hands-on experiments designed to spark student interest in science.
Throughout 2017, the lab visited schools and public events in 85 communities around the United States, all of which were homes to MillporeSigma facilities. To generate interest in the Curiosity Cube experience, Havas PR set a series of lofty objectives, achieved by reaching influencers and key opinion leaders, reaching out to a range of local news outlets, connecting with local partners and amplifying earned coverage through a dedicated news distribution platform. The effort produced 191 placements and 1.6 billion impressions—including 22 broadcast placements across 16 local TV news stations.
Learn more about the campaign here.